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PRIVACY
Introduction and overview
We have written this data protection declaration (version 24.11.2021-111887003) in order to provide you with information in accordance with the requirements of General Data Protection Regulation (EU) 2016/679 and applicable national laws to explain which personal data (data for short) we as the responsible party - and the processors commissioned by us (e.g. providers) - process, will process in the future and what legal options you have. The terms used are to be understood as gender-neutral.
In short: We inform you comprehensively about data that we process about you.
Privacy statements usually sound very technical and use legal jargon. This data protection declaration, on the other hand, is intended to describe the most important things as simply and transparently as possible. As far as transparency is conducive, technical terms are explained in a reader-friendly way, links to further information are provided and graphics are used. We are thus informing you in clear and simple language that we only process personal data in the course of our business activities if there is a corresponding legal basis. This is certainly not possible if you make the most concise, unclear and legal-technical statements possible, as they are often standard on the Internet when it comes to data protection. I hope that you find the following explanations interesting and informative and that you may find some information that you did not already know.
If you still have questions, we would like to ask you to contact the responsible person named below or in the imprint, to follow the links provided and to look at further information on third-party websites. Our contact details can of course also be found in the imprint.
scope of application
This data protection declaration applies to all personal data processed by us in the company and to all personal data that companies commissioned by us (processors) process. By personal data we mean information within the meaning of Art. 4 No. 1 GDPR such as a person's name, e-mail address and postal address. The processing of personal data ensures that we can offer and bill our services and products, whether online or offline. The scope of this privacy policy includes:
all online presences (websites, online shops) that we operate
Social media appearances and email communication
mobile apps for smartphones and other devices
In short: The data protection declaration applies to all areas in which personal data is processed in a structured manner in the company via the channels mentioned. If we enter into legal relationships with you outside of these channels, we will inform you separately if necessary.
legal bases
In the following data protection declaration, we provide you with transparent information on the legal principles and regulations, i.e. the legal basis of the General Data Protection Regulation, which enable us to process personal data.
As far as EU law is concerned, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of April 27, 2016. You can of course read this EU General Data Protection Regulation online on EUR-Lex, the gateway to the EU -Right, below https://eur-lex.europa.eu/legal-content/DE/TXT/?uri=celex%3A32016R0679 read.
We only process your data if at least one of the following conditions applies:
Consent (Article 6 Paragraph 1 lit. a GDPR): You have given us your consent to process data for a specific purpose. An example would be storing the data you entered on a contact form.
Contract (Article 6 Paragraph 1 lit. b GDPR): In order to fulfill a contract or pre-contractual obligations with you, we process your data. For example, if we conclude a sales contract with you, we need personal information in advance.
Legal obligation (Article 6 paragraph 1 lit. c GDPR): If we are subject to a legal obligation, we process your data. For example, we are required by law to keep invoices for accounting purposes. These usually contain personal data.
Legitimate interests (Article 6 Paragraph 1 lit. f GDPR): In the case of legitimate interests that do not restrict your fundamental rights, we reserve the right to process personal data. For example, we need to process certain data in order to be able to operate our website securely and economically. This processing is therefore a legitimate interest.
Other conditions such as the perception of recordings in the public interest and the exercise of public authority as well as the protection of vital interests do not usually apply to us. If such a legal basis should be relevant, it will be shown in the appropriate place.
In addition to the EU regulation, national laws also apply:
In Austria, this is the federal law for the protection of natural persons when processing personal data (data protection law), DSG for short.
In Germany, the Federal Data Protection Act, BDSG for short, applies.
If other regional or national laws apply, we will inform you about them in the following sections.
Contact details of the person responsible
If you have any questions about data protection, you will find the contact details of the person or body responsible below:
Amino Pull
MMag. Robert Brandstetter
Römerstrasse 1
4076 St. Marienkirchen an der Polsenz
Austria
Authorized representative: MMag. Robert Brandstetter
Email: office@amino-pull.at
Telephone: +43 650 77 57 733
Imprint: www.amino-pull.at/impressum
storage duration
The fact that we only store personal data for as long as is absolutely necessary for the provision of our services and products is a general criterion for us. This means that we delete personal data as soon as the reason for the data processing no longer exists. In some cases, we are legally obliged to store certain data even after the original purpose has ceased to exist, for example for accounting purposes.
If you wish your data to be deleted or revoke your consent to data processing, the data will be deleted as quickly as possible and provided there is no obligation to store it.
We will inform you below about the specific duration of the respective data processing, provided that we have further information on this.
Rights under the General Data Protection Regulation
According to Article 13 GDPR, you have the following rights to ensure that data is processed fairly and transparently:
According to Article 15 GDPR, you have a right to information as to whether we are processing your data. If this is the case, you have the right to receive a copy of the data and to be informed of the following information:
for what purpose we carry out the processing;
the categories, i.e. the types of data that are processed;
who receives this data and if the data is transferred to third countries, how security can be guaranteed;
how long the data is stored;
the existence of the right to rectification, erasure or restriction of processing and the right to object to processing;
that you can complain to a supervisory authority (links to these authorities can be found below);
the origin of the data if we did not collect it from you;
whether profiling is carried out, i.e. whether data is automatically evaluated in order to create a personal profile for you.
According to Article 16 GDPR, you have the right to have the data corrected, which means that we have to correct data if you find any errors.
According to Article 17 GDPR, you have the right to erasure ("right to be forgotten"), which specifically means that you can request the erasure of your data.
According to Article 18 GDPR, you have the right to restriction of processing, which means that we may only store the data but not use it further.
According to Article 19 GDPR, you have the right to data portability, which means that we can provide you with your data in a common format upon request.
According to Article 21 GDPR, you have a right of objection, which, after enforcement, will result in a change in processing.
If the processing of your data is based on Article 6 Paragraph 1 Letter e (public interest, exercise of official authority) or Article 6 Paragraph 1 Letter f (legitimate interest), you can object to the processing. We will then check as quickly as possible whether we can legally comply with this objection.
If data is used to operate direct advertising, you can object to this type of data processing at any time. We may no longer use your data for direct marketing after this.
If data is used to operate profiling, you can object to this type of data processing at any time. We may no longer use your data for profiling after this.
According to Article 22 GDPR, you may have the right not to be subject to a decision based solely on automated processing (e.g. profiling).
In short: you have rights - do not hesitate to contact the responsible person listed above!
If you believe that the processing of your data violates data protection law or your data protection rights have been violated in any other way, you can complain to the supervisory authority. This is the data protection authority for Austria, whose website you can find at https://www.dsb.gv.at/ Find. In Germany there is a data protection officer for each federal state. For more information you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI) turn. The following local data protection authority is responsible for our company:
Austria Data Protection Authority
Director: Mag. Andrea Jelinek
Address: Barichgasse 40-42, 1030 Vienna
Telephone number: +43 1 52 152-0
Email address: dsb@dsb.gv.at
site: https://www.dsb.gv.at/
Data transfer to third countries
We only transfer or process data to countries outside the EU (third countries) if you agree to this processing, if this is required by law or is contractually necessary and in any case only to the extent that this is generally permitted. In most cases, your consent is the most important reason that we have data processed in third countries. The processing of personal data in third countries such as the USA, where many software manufacturers offer services and have their server locations, may mean that personal data is processed and stored in unexpected ways.
We expressly point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. Data processing by US services (such as Google Analytics) may result in data not being processed and stored anonymously. In addition, US government authorities may have access to individual data. In addition, it may happen that collected data is linked to data from other services from the same provider, provided you have a corresponding user account. If possible, we try to use server locations within the EU, if this is offered.
We will inform you in more detail about data transfer to third countries at the appropriate points in this data protection declaration, if this applies.
security of data processing
In order to protect personal data, we have implemented both technical and organizational measures. Where possible, we encrypt or pseudonymise personal data. In this way, we make it as difficult as possible for third parties to infer personal information from our data.
Art. 25 GDPR speaks here of “data protection through technology design and through data protection-friendly default settings” and means that one always thinks of security and corresponding security both with software (e.g. forms) and hardware (e.g. access to the server room). measures. If necessary, we will go into specific measures below.
TLS encryption with https
TLS, encryption and https all sound very technical and they are. We use HTTPS (the Hypertext Transfer Protocol Secure stands for "secure hypertext transfer protocol") to transmit data securely on the Internet.
This means that the complete transmission of all data from your browser to our web server is secured - nobody can "eavesdrop".
With this we have introduced an additional security layer and fulfill data protection through technology design Article 25 paragraph 1 GDPR ). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data.
You can recognize the use of this protection for data transmission by the small lock symbol in the top left of the browser, to the left of the internet address (e.g. examplepage.de) and using the https scheme (instead of http) as part of our internet address.
If you want to know more about encryption, we recommend a Google search for "Hypertext Transfer Protocol Secure wiki" to get good links to further information.
communication
communication summary
👥 Affected: Anyone who communicates with us by phone, email or online form
📓 Processed data: e.g. B. Telephone number, name, e-mail address, entered form data. More details can be found under the type of contact used
🤝 Purpose: Handling of communication with customers, business partners, etc.
📅 Duration of storage: Duration of the business case and the legal regulations
⚖️ Legal bases: Article 6(1)(a) GDPR (consent), Article 6(1)(b) GDPR (contract), Article 6(1)(f) GDPR (legitimate interests)
If you contact us and communicate by telephone, e-mail or online form, personal data may be processed.
The data will be processed for the handling and processing of your question and the related business transaction. The data is stored for as long as the law requires.
Affected people
All those who seek contact with us via the communication channels provided by us are affected by the processes mentioned.
phone
If you call us, the call data will be stored pseudonymously on the respective end device and with the telecommunications provider used. In addition, data such as name and telephone number can then be sent by e-mail and saved to answer enquiries. The data will be deleted as soon as the business case has ended and legal requirements permit.
If you communicate with us by e-mail, data may be stored on the respective end device (computer, laptop, smartphone,...) and data is stored on the e-mail server. The data will be deleted as soon as the business case has ended and legal requirements permit.
online forms
If you communicate with us using an online form, data will be stored on our web server and, if necessary, forwarded to an e-mail address from us. The data will be deleted as soon as the business case has ended and legal requirements permit.
legal bases
The processing of the data is based on the following legal bases:
Article 6 paragraph 1 lit.
Article 6(1)(b) GDPR (contract): There is a need to fulfill a contract with you or a processor, e.g. B. the telephone provider or we need the data for pre-contractual activities, such. B. the preparation of an offer, process;
Article 6 paragraph 1 lit. f GDPR (legitimate interests): We want to conduct customer inquiries and business communication in a professional framework. These are certain technical facilities such. E-mail programs, exchange servers and mobile phone operators are necessary in order to be able to communicate efficiently.
cookies
Cookies summary
👥 Affected: Visitors to the website
🤝 Purpose: depending on the specific cookie. More details can be found below or from the manufacturer of the software that sets the cookie.
📓 Processed data: Depending on the cookie used. More details can be found below or from the manufacturer of the software that sets the cookie.
📅 Storage duration: depending on the respective cookie, can vary from hours to years
⚖️ Legal basis: Article 6 paragraph 1 lit. a GDPR (consent), Article 6 paragraph 1 lit.f GDPR (legitimate interests)
What are cookies?
Our website uses HTTP cookies to store user-specific data.
In the following we explain what cookies are and why they are used so that you can better understand the following data protection declaration.
Whenever you surf the Internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.
One thing cannot be denied: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are other cookies for other areas of application. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically stored in the cookie folder, which is basically the "brain" of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.
Cookies store certain user data from you, such as language or personal page settings. When you visit our site again, your browser transmits the "user-related" information back to our site. Thanks to cookies, our website knows who you are and offers you the settings you are used to. In some browsers each cookie has its own file, in others such as Firefox all cookies are stored in a single file.
The graphic below shows a possible interaction between a web browser such as B. Chrome and the web server. The web browser requests a website and receives a cookie from the server, which the browser uses again as soon as another page is requested.
There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, since each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other "pests". Cookies also cannot access information on your PC.
For example, cookie data can look like this:
Name: _ga
Value: GA1.2.1326744211.152111887003-9
Purpose: Differentiation of website visitors
Expiry date: after 2 years
A browser should be able to support these minimum sizes:
At least 4096 bytes per cookie
At least 50 cookies per domain
At least 3000 cookies in total
What types of cookies are there?
The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the data protection declaration. At this point we would like to briefly discuss the different types of HTTP cookies.
There are 4 types of cookies:
Essential cookies
These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed if a user puts a product in the shopping cart, then continues surfing on other pages and only goes to the checkout later. These cookies do not delete the shopping cart, even if the user closes their browser window.
Functional cookies
These cookies collect information about user behavior and whether the user receives any error messages. In addition, these cookies are also used to measure the loading time and behavior of the website in different browsers.
Targeting cookies
These cookies ensure a better user experience. For example, entered locations, font sizes or form data are saved.
advertising cookies
These cookies are also called targeting cookies. They are used to provide the user with individually tailored advertising. This can be very useful, but also very annoying.
Usually, when you visit a website for the first time, you will be asked which of these types of cookies you would like to allow. And of course this decision is also stored in a cookie.
If you want to know more about cookies and don't shy away from technical documentation, we recommend https://tools.ietf.org/html/rfc6265 , the Internet Engineering Task Force (IETF) Request for Comments called “HTTP State Management Mechanism”.
Purpose of processing via cookies
The purpose ultimately depends on the respective cookie. More details can be found below or from the manufacturer of the software that sets the cookie.
Which data are processed?
Cookies are little helpers for many different tasks. Unfortunately, it is not possible to generalize which data is stored in cookies, but we will inform you about the processed or stored data in the following data protection declaration.
Storage duration of cookies
The storage period depends on the respective cookie and is specified below. Some cookies are deleted after less than an hour, others can remain stored on a computer for several years.
You can also influence the storage period yourself. You can manually delete all cookies at any time via your browser (see also "Right of objection" below). Furthermore, cookies that are based on consent will be deleted at the latest after you withdraw your consent, whereby the legality of storage remains unaffected until then.
Right to object - how can I delete cookies?
You decide for yourself how and whether you want to use cookies. Regardless of which service or website the cookies come from, you always have the option of deleting or deactivating cookies or only partially allowing them. For example, you can block third-party cookies but allow all other cookies.
If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:
Chrome: Delete, enable and manage cookies in Chrome
Safari: Managing Cookies and Website Data with Safari
Firefox: Clear cookies to remove data websites have placed on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Deleting and managing cookies
If you generally do not want any cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can decide for each individual cookie whether you allow the cookie or not. The procedure differs depending on the browser. It is best to look for the instructions in Google with the search term “Delete cookies Chrome” or “Deactivate cookies Chrome” in the case of a Chrome browser.
legal basis
The so-called “Cookie Guidelines” have been in place since 2009. It states that the storage of cookies requires your consent (Article 6 (1) (a) GDPR). Within the EU countries, however, there are still very different reactions to these directives. In Austria, however, this directive was implemented in Section 96 (3) of the Telecommunications Act (TKG). In Germany, the cookie guidelines have not been implemented as national law. Instead, this guideline was largely implemented in Section 15 (3) of the Telemedia Act (TMG).
For absolutely necessary cookies, even if no consent has been given. there are legitimate interests (Article 6 Para. 1 lit. f GDPR), which in most cases are of an economic nature. We want to provide visitors to our website with a pleasant user experience and certain cookies are often strictly necessary for this.
If cookies that are not absolutely necessary are used, this will only happen with your consent. In this respect, the legal basis is Article 6 (1) (a) GDPR.
In the following sections you will be informed in more detail about the use of cookies if the software used uses cookies.
web hosting
Web Hosting Summary
👥 Affected: Visitors to the website
🤝 Purpose: professional website hosting and operation security
📓 Processed data: IP address, time of website visit, browser used and other data. More details can be found below or from the web hosting provider used.
📅 Duration of storage: depends on the respective provider, but usually 2 weeks
⚖️ Legal basis: Art. 6 Para. 1 lit.f GDPR (legitimate interests)
What is web hosting?
When you visit websites today, certain information - including personal data - is automatically created and stored, including on this website. This data should be processed as sparingly as possible and only with justification. By the way, by website we mean the entirety of all web pages on a domain, ie everything from the start page (home page) to the very last sub-page (like this one). By domain we mean, for example, example.de or example.com.
When you want to view a website on a screen, you use a program called a web browser. You probably know a few web browsers by name: Google Chrome, Microsoft Edge, Mozilla Firefox, and Apple Safari.
This web browser needs to connect to another computer where the website's code is stored: the web server. The operation of a web server is a complicated and time-consuming task, which is why this is usually taken on by professional providers, the providers. These offer web hosting and thus ensure reliable and error-free storage of website data.
Personal data may be processed when the browser on your computer (desktop, laptop, smartphone) connects and during data transfer to and from the web server. On the one hand, your computer stores data, on the other hand, the web server also has to store data for a period of time in order to ensure proper operation.
As an illustration:
Why do we process personal data?
The purposes of data processing are:
Professional website hosting and operation security
to maintain operational and IT security
Anonymous evaluation of access behavior to improve our offer and, if necessary, for criminal prosecution or the pursuit of claims
Which data are processed?
Even while you are visiting our website, our web server, which is the computer on which this website is stored, usually automatically saves data such as
the complete internet address (URL) of the accessed website (e.g. https://www.beispielwebsite.de/beispielunterseite.html?tid=111887003)
Browser and browser version (e.g. Chrome 87)
the operating system used (e.g. Windows 10)
the address (URL) of the previously visited page (referrer URL) (e.g. https://www.beispielquellsite.de/vondabinichkommen.html/)
the hostname and IP address of the device being accessed from (e.g. COMPUTERNAME and 194.23.43.121)
Date and Time
in files, the so-called web server log files
How long is data stored?
As a rule, the above data is stored for two weeks and then automatically deleted. We do not pass on this data, but we cannot rule out that this data will be viewed by authorities in the event of illegal behavior.
In short: your visit is logged by our provider (company that runs our website on special computers (servers)), but we do not pass on your data without your consent!
legal basis
The lawfulness of the processing of personal data in the context of web hosting results from Article 6 Paragraph 1 lit. f GDPR (protection of legitimate interests), because the use of professional hosting with a provider is necessary to make the company safe and user-friendly on the Internet present and to be able to pursue attacks and claims from this if necessary.
There is usually a contract between us and the hosting provider for order processing in accordance with Art. 28 f. GDPR, which ensures compliance with data protection and guarantees data security.
Checkdomain privacy policy
We use Checkdomain for our website, including a web hosting provider. Service provider is the German company checkdomain GmbH, Große Burgstraße 27/29, 23552 Lübeck, Germany. You can find out more about the data processed by using Checkdomain in the data protection declaration https://www.checkdomain.de/agb/datenschutz/ .
Microsoft Azure Privacy Policy
We use Microsoft Azure for our website, including a web hosting provider. Service provider is the American company Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA.
Microsoft also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.
Microsoft uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 GDPR) as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Microsoft undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
More information about the standard contractual clauses at Microsoft can be found at https://docs.microsoft.com/en-us/compliance/regulatory/offering-eu-model-clauses .
You can find out more about the data processed by using Microsoft in the data protection declaration https://privacy.microsoft.com/de-de/privacystatement .
Website modular systems
Website Builders Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Optimization of our service
📓 Data processed: Data such as technical usage information such as browser activity, clickstream activity, session heat maps, as well as contact details, IP address or your geographic location. More details can be found below in this data protection declaration and in the data protection declaration of the providers.
📅 Storage duration: depends on the provider
⚖️ Legal bases: Article 6 paragraph 1 letter f GDPR (legitimate interests), Article 6 paragraph 1 letter a GDPR (consent)
What are website building blocks?
We use a modular website system for our website. Modular systems are special forms of a content management system (CMS). With a modular system, website operators can create a website very easily and without any programming knowledge. In many cases, web hosts also offer modular systems. By using a modular system, your personal data can also be collected, stored and processed. In this data protection text we give you general information about data processing by modular systems. You can find more information in the data protection declarations of the provider.
Why do we use website building blocks for our website?
The greatest advantage of a modular system is its ease of use. We want to offer you a clear, simple and well-arranged website that we can easily operate and maintain ourselves - without external support. A modular system now offers many helpful functions that we can use even without programming knowledge. This enables us to design our website according to our wishes and offer you an informative and pleasant time on our website.
What data is stored by a modular system?
Which data is stored exactly depends of course on the website building block system used. Each provider processes and collects different data from the website visitor. However, technical usage information such as the operating system, browser, screen resolution, language and keyboard settings, hosting provider and the date of your website visit are usually collected. Tracking data (e.g. browser activity, clickstream activities, session heat maps, etc.) can also be processed. In addition, personal data can also be recorded and stored. This is mostly contact information such as email address, telephone number (if you have provided it), IP address and geographic location data. You can find out exactly which data is stored in the data protection declaration of the provider.
How long and where is the data stored?
We will inform you below about the duration of the data processing in connection with the modular website system used, provided that we have further information on this. You will find detailed information about this in the provider's data protection declaration. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. It may be that the provider stores your data according to its own specifications, over which we have no influence.
Right to object
You always have the right to information, correction and deletion of your personal data. If you have any questions, you can also contact the person responsible for the modular website system used at any time. Contact details can be found either in our data protection declaration or on the website of the relevant provider.
You can delete, deactivate or manage cookies that providers use for their functions in your browser. Depending on which browser you use, this works in different ways. Please note, however, that not all functions may then work as usual.
legal basis
We have a legitimate interest in using a modular website system to optimize our online service and present it in an efficient and user-friendly way for you. The corresponding legal basis for this is Article 6 (1) (f) GDPR (legitimate interests). However, we only use the modular system if you have given your consent.
Insofar as the processing of data is not absolutely necessary for the operation of the website, the data will only be processed on the basis of your consent. This applies in particular to tracking activities. In this respect, the legal basis is Article 6 (1) (a) GDPR.
With this data protection declaration, we have brought you closer to the most important general information about data processing. If you want to find out more about this, you will find further information - if available - in the following section or in the data protection declaration of the provider.
web analytics
Web Analytics Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Evaluation of visitor information to optimize the website.
📓 Data processed: Access statistics, which includes data such as access locations, device data, access duration and time, navigation behavior, click behavior and IP addresses. More details can be found in the web analytics tool used in each case.
📅 Duration of storage: depends on the web analytics tool used
⚖️ Legal basis: Article 6 paragraph 1 lit. a GDPR (consent), Article 6 paragraph 1 lit. f GDPR (legitimate interests)
What is web analytics?
We use software on our website to evaluate the behavior of website visitors, referred to as web analytics or web analysis. In doing so, data is collected, which the respective analytical tool provider (also called tracking tool) stores, manages and processes. With the help of the data, analyzes of user behavior on our website are made and made available to us as the website operator. In addition, most tools offer various test options. For example, we can test which offers or content are best received by our visitors. For this we show you two different offers for a limited period of time. After the test (so-called A/B test), we know which product or content our website visitors find more interesting. For such test procedures, as well as for other analytics procedures, user profiles can also be created and the data stored in cookies.
Why do we run web analytics?
With our website we have a clear goal in mind: we want to deliver the best web offer on the market for our industry. In order to achieve this goal, on the one hand we want to offer the best and most interesting offer and on the other hand we want to make sure that you feel completely comfortable on our website. With the help of web analysis tools, we can take a closer look at the behavior of our website visitors and then improve our website for you and us accordingly. For example, we can see how old our visitors are on average, where they come from, when our website is visited the most or which content or products are particularly popular. All this information helps us to optimize the website and thus adapt it to your needs, interests and wishes in the best possible way.
Which data are processed?
Which data is stored exactly depends of course on the analysis tools used. As a rule, however, what is stored is, for example, what content you view on our website, which buttons or links you click, when you call up a page, which browser you use, which device (PC, tablet, smartphone, etc.) you use Visit the website or what computer system you are using. If you agree that location data may also be collected, these can also be processed by the web analysis tool provider.
Your IP address will also be saved. According to the General Data Protection Regulation (GDPR), IP addresses are personal data. However, your IP address is usually stored in pseudonymised form (i.e. in an unrecognizable and shortened form). For the purposes of testing, web analysis and web optimization, no direct data such as your name, age, address or e-mail address is stored. All of this data, if collected, is stored pseudonymised. This way you cannot be identified as a person.
The following example schematically shows how Google Analytics works as an example for client-based web tracking with Java Script code.
How long the respective data is stored always depends on the provider. Some cookies only store data for a few minutes or until you leave the website, other cookies can store data for several years.
Duration of data processing
We will inform you below about the duration of data processing if we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. If it is required by law, such as in the case of accounting, this storage period can also be exceeded.
Right to object
You also have the right and the option to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting the cookies in your browser.
legal basis
The use of web analytics requires your consent, which we have obtained with our cookie popup. According to Art. 6 Para. 1 lit. a GDPR (consent), this consent represents the legal basis for the processing of personal data, as it may occur when it is collected by web analytics tools.
In addition to consent, there is a legitimate interest on our part in analyzing the behavior of website visitors and thus improving our offer technically and economically. With the help of web analytics, we can identify errors on the website, identify attacks and improve profitability. The legal basis for this is Article 6 (1) (f) GDPR (legitimate interests). However, we only use the tools if you have given your consent.
As web analytics tools use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly what data is stored and processed by you, you should read the data protection declarations of the respective tools.
Information on special web analytics tools, if available, can be found in the following sections.
AB Tasty Privacy Policy
We use AB Tasty, a web management tool, on our website. The service provider is the French company AB Tasty Société par Actions simplifiée, 19 Rue Michel-le-Comte, 75003 Paris, France. You can find out more about the data processed through the use of AB Tasty in the Privacy Policy https://www.abtasty.com/terms-of-use/ .
Adobe Audience Privacy Policy
We use Adobe Audience, a web analysis tool, on our website. The service provider is the American company Adobe Inc. The Irish company Adobe Systems Software Ireland Companies, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Ireland (hereinafter: “Adobe”) is responsible for the European area.
Adobe also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.
Adobe uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 GDPR) as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. With these clauses, Adobe undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
For more information on the Standard Contractual Clauses and the data processed using Adobe, see the Privacy Policy https://www.adobe.com/de/privacy.html .
Adobe Launch (Tag Manager) Privacy Policy
We use Adobe Launch, a web analysis tool, on our website. The service provider is the American company Adobe Inc. The Irish company Adobe Systems Software Ireland Companies, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Ireland, is responsible for the European area.
Adobe also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.
Adobe uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 GDPR) as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. With these clauses, Adobe undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
For more information on the Standard Contractual Clauses and the data processed using Adobe, see the Privacy Policy https://www.adobe.com/de/privacy.html .
Google Optimize Privacy Policy
We use Google Optimize, a website optimization tool, on our website. The service provider is the American company Google Inc. The company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe.
Google also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.
As the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there, Google uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Google Ads Data Processing Terms, which correspond to the standard contractual clauses and also apply to Google Optimize, can be found at https://business.safety.google/adsprocessorterms/ .
You can find out more about the data processed by using Google Optimize in the Privacy Policy https://policies.google.com/privacy?hl=en-US .
Facebook pixel privacy policy
We use the Facebook pixel from Facebook on our website. We have implemented code for this on our website. The Facebook pixel is a snippet of JavaScript code that loads a collection of functions that Facebook can use to track your user actions if you came to our website via Facebook ads. For example, when you purchase a product on our website, the Facebook pixel is triggered and stores your actions on our website in one or more cookies. These cookies enable Facebook to compare your user data (customer data such as IP address, user ID) with the data in your Facebook account. Then Facebook deletes this data again. The data collected is anonymous and cannot be viewed by us and can only be used in the context of placing advertisements. If you are a Facebook user yourself and are logged in, your visit to our website will automatically be assigned to your Facebook user account.
We only want to show our services and products to those people who are really interested in them. With the help of Facebook pixels, our advertising measures can be better tailored to your wishes and interests. In this way, Facebook users (if they have allowed personalized advertising) will see appropriate advertising. Furthermore, Facebook uses the collected data for analysis purposes and its own advertisements.
In the following we show you the cookies that were set by integrating Facebook pixels on a test page. Please note that these are just example cookies. Depending on the interaction on our website, different cookies are set.
Surname: _fbp
Worth: fb.1.1568287647279.257405483-6111887003-7
Purpose of use: This cookie is used by Facebook to display advertising products.
Expiry Date: after 3 months
Surname: fr
Worth: 0aPf312HOS5Pboo2r..Bdeiuf…1.0.Bdeiuf.
Purpose of use: This cookie is used to ensure that the Facebook pixel works properly.
Expiry Date: after 3 months
Surname: comment_author_50ae8267e2bdf1253ec1a5769f48e062111887003-3
Worth: Author's name
Purpose of use: This cookie stores the text and name of a user who leaves a comment, for example.
Expiry Date: after 12 months
Surname: comment_author_url_50ae8267e2bdf1253ec1a5769f48e062
Worth: https%3A%2F%2Fwww.testseite…%2F (author's URL)
Purpose of use: This cookie stores the URL of the website that the user enters in a text field on our website.
Expiry Date: after 12 months
Surname: comment_author_email_50ae8267e2bdf1253ec1a5769f48e062
Worth: Author email address
Purpose of use: This cookie saves the user's e-mail address if they have provided it on the website.
Expiry Date: after 12 months
Annotation: The cookies mentioned above refer to individual user behavior. Changes on Facebook can never be ruled out, especially when using cookies.
If you are logged in to Facebook, you can change your settings for advertisements under https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen change yourself. If you are not a Facebook user, you can http://www.youronlinechoices.com/de/praferenzmanagement/ basically manage your usage-based online advertising. There you have the option of deactivating or activating providers.
Facebook also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.
Facebook uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 GDPR) as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Facebook undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Facebook data processing terms, which correspond to the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing .
If you want to learn more about Facebook's privacy policy, we recommend the company's own privacy policy https://www.facebook.com/policy.php .
Facebook Automatic Advanced Matching Privacy Policy
We have also activated Automatic Advanced Matching as part of the Facebook pixel feature. This feature of the pixel allows us to send hashed email, name, gender, city, state, zip code and date of birth or phone number to Facebook as additional information, provided you have provided us with this information. This activation enables us to tailor advertising campaigns on Facebook even more precisely to people who are interested in our services or products.
Google Analytics Privacy Policy
Google Analytics Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Evaluation of visitor information to optimize the website.
📓 Data processed: Access statistics, which includes data such as access locations, device data, access duration and time, navigation behavior, click behavior and IP addresses. More details can be found below in this data protection declaration.
📅 Storage duration: depends on the properties used
⚖️ Legal basis: Article 6 paragraph 1 lit. a GDPR (consent), Article 6 paragraph 1 lit. f GDPR (legitimate interests)
What is Google Analytics?
We use the analysis tracking tool Google Analytics (GA) from the American company Google Inc. on our website. The company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe. Google Analytics collects data about your actions on our website. For example, if you click on a link, this action is stored in a cookie and sent to Google Analytics. The reports we receive from Google Analytics allow us to better tailor our website and service to your needs. In the following we will go into more detail about the tracking tool and, above all, inform you about which data is stored and how you can prevent this.
Google Analytics is a tracking tool used to analyze traffic on our website. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions that you take on our website. As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.
Google processes the data and we receive reports on your user behavior. These reports may include the following:
Target group reports: With target group reports, we get to know our users better and know more precisely who is interested in our service.
Ad reports: Ad reports make it easier for us to analyze and improve our online advertising.
Acquisition Reports: Acquisition reports provide us with helpful information on how to attract more people to our service.
Behavior Reports: Here we learn how you interact with our website. We can understand which path you take on our site and which links you click on.
Conversion reports: Conversion is a process in which you perform a desired action based on a marketing message. For example, when you go from being a mere website visitor to a buyer or newsletter subscriber. These reports enable us to learn more about how our marketing measures are resonating with you. This is how we want to increase our conversion rate.
Real-time reports: Here we always know immediately what is happening on our website. For example, we can see how many users are currently reading this text.
Why do we use Google Analytics on our website?
Our goal with this website is clear: We want to offer you the best possible service. The statistics and data from Google Analytics help us to achieve this goal.
The statistically evaluated data give us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that interested people can find it more easily on Google. On the other hand, the data helps us to better understand you as a visitor. We therefore know exactly what we need to improve on our website in order to offer you the best possible service. The data also helps us to carry out our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who care.
What data is stored by Google Analytics?
Google Analytics uses a tracking code to create a random, unique ID that is linked to your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a "returning" user. All collected data is stored together with this user ID. This makes it possible to evaluate pseudonymous user profiles in the first place.
In order to be able to analyze our website with Google Analytics, a property ID must be included in the tracking code. The data is then stored in the corresponding property. For each newly created property, the Google Analytics 4 property is the default. Alternatively, you can also create the Universal Analytics property. Depending on the property used, data is stored for different lengths of time.
Identifiers such as cookies and app instance IDs are used to measure your interactions on our website. Interactions are any type of action you take on our website. If you also use other Google systems (such as a Google account), data generated via Google Analytics can be linked to third-party cookies. Google does not pass on Google Analytics data unless we as the website operator authorize this. Exceptions may arise if required by law.
The following cookies are used by Google Analytics:
Surname: _ga
Worth: 2.1326744211.152111887003-5
Purpose of use: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it serves to differentiate between website visitors.
Expiry Date: after 2 years
Surname: _gid
Worth: 2.1687193234.152111887003-1
Purpose of use: The cookie is also used to distinguish between website visitors
Expiry Date: after 24 hours
Surname: _gat_gtag_UA_<property id>
Worth: 1
Purpose of use: Used to lower the request rate. If Google Analytics is provided via Google Tag Manager, this cookie is given the name _dc_gtm_ <property-id>.
Expiry Date: after 1 minute
Surname: AMP_TOKEN
Worth: not specified
Purpose of use: The cookie has a token that can be used to retrieve a User ID from the AMP Client ID service. Other possible values indicate an opt-out, a request, or an error.
Expiry Date: after 30 seconds up to a year
Surname: __utma
Worth: 1564498958.1564498958.1564498958.1
Purpose of use: This cookie is used to track your behavior on the website and measure performance. The cookie is updated each time information is sent to Google Analytics.
Expiry Date: after 2 years
Surname: __utmt
Worth: 1
Purpose of use: The cookie, like _gat_gtag_UA_<property-id>, is used to throttle the request rate.
Expiry date: after 10 minutes
Surname: __utmb
Worth: 3.10.1564498958
Purpose of use: This cookie is used to determine new sessions. It is updated every time new data or information is sent to Google Analytics.
Expiry Date: after 30 minutes
Surname: __utmc
Worth: 167421564
Purpose of use: This cookie is used to set new sessions for returning visitors. This is a session cookie and is only stored until you close the browser.
Expiry Date: After closing the browser
Surname: __utmz
Worth: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Purpose of use: The cookie is used to identify the source of traffic to our website. This means that the cookie stores where you came from on our website. That could have been another page or an advertisement.
Expiry Date: after 6 months
Surname: __utmv
Worth: not specified
Purpose of use: The cookie is used to store custom user data. It is always updated when information is sent to Google Analytics.
Expiry Date: after 2 years
Annotation: This list cannot claim to be complete, since Google is constantly changing the choice of its cookies.
Here we show you an overview of the most important data that is collected with Google Analytics:
Heat maps: Google creates so-called heat maps. Heatmaps show exactly those areas that you click on. This is how we get information about where you are on our site.
Session duration: Google describes the session duration as the time you spend on our site without leaving the site. If you have been inactive for 20 minutes, the session ends automatically.
Bounce rate: A bounce is when you only view one page on our website and then leave our website again.
Account creation: If you create an account or place an order on our website, Google Analytics collects this data.
IP address: The IP address is only shown in abbreviated form so that no clear assignment is possible.
Location: The country and your approximate location can be determined via the IP address. This process is also referred to as IP location determination.
Technical information: The technical information includes, among other things, your browser type, your Internet provider or your screen resolution.
Source of origin: Of course, Google Analytics or us are also interested in which website or which advertisement you came to our site from.
Other data are contact details, any ratings, playing media (e.g. if you play a video on our site), sharing content via social media or adding it to your favorites. The list does not claim to be complete and only serves as a general guide to data storage by Google Analytics.
How long and where is the data stored?
Google has distributed their servers all over the world. Most of the servers are located in America and consequently your data is mostly stored on American servers. Here you can read exactly where the Google data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de
Your data is distributed across different physical media. This has the advantage that the data can be called up more quickly and is better protected against manipulation. Every Google data center has emergency programs for your data. For example, if Google's hardware fails or natural disasters paralyze servers, the risk of a service interruption at Google remains low.
The retention period of the data depends on the properties used. When using the newer Google Analytics 4 properties, the retention period for your user data is fixed at 14 months. For other so-called event data, we have the option of choosing a retention period of 2 months or 14 months.
With Universal Analytics properties, Google Analytics has a standardized retention period of 26 months for your user data. Then your user data will be deleted. However, we have the option of choosing the retention period for user data ourselves. We have five options available for this:
Deletion after 14 months
Deletion after 26 months
Deletion after 38 months
Deletion after 50 months
No automatic deletion
In addition, there is also the option that data will only be deleted if you no longer visit our website within the period of time chosen by us. In this case, the retention period will be reset each time you visit our website again within the specified period.
When the specified period has expired, the data will be deleted once a month. This retention period applies to your data associated with cookies, user recognition and advertising IDs (e.g. cookies from the DoubleClick domain). Report results are based on aggregated data and are stored independently of user data. Aggregated data is a merging of individual data into a larger unit.
How can I delete my data or prevent data storage?
Under European Union data protection law, you have the right to access, update, delete or restrict your data. You can prevent Google Analytics from using your data by using the browser add-on to disable Google Analytics JavaScript (ga.js, analytics.js, dc.js). You can download the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de download and install. Please note that this add-on only disables data collection by Google Analytics.
If you generally want to deactivate, delete or manage cookies (regardless of Google Analytics), there are separate instructions for each browser:
Chrome: Delete, enable and manage cookies in Chrome
Safari: Managing Cookies and Website Data with Safari
Firefox: Clear cookies to remove data websites have placed on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Deleting and managing cookies
legal basis
The use of Google Analytics requires your consent, which we have obtained with our cookie popup. According to Art. 6 Para. 1 lit. a GDPR (consent), this consent represents the legal basis for the processing of personal data, as it may occur when it is collected by web analytics tools.
In addition to consent, there is a legitimate interest on our part in analyzing the behavior of website visitors and thus improving our offer technically and economically. With the help of Google Analytics, we can identify errors on the website, identify attacks and improve profitability. The legal basis for this is Article 6 (1) (f) GDPR (legitimate interests). However, we only use Google Analytics if you have given your consent.
Google also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.
As the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there, Google uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Google Ads Data Processing Terms, which correspond to the standard contractual clauses and also apply to Google Analytics, can be found at https://business.safety.google/adsprocessorterms/ .
We hope we were able to give you an understanding of the most important information about data processing by Google Analytics. If you want to learn more about the tracking service, we recommend these two links: http://www.google.com/analytics/terms/de.html and https://support.google.com/analytics/answer/6004245?hl=de .
Google Analytics IP anonymization
We have implemented Google Analytics IP address anonymization on this website. This function was developed by Google so that this website can comply with applicable data protection regulations and recommendations from local data protection authorities if they prohibit the storage of the full IP address. The IP is anonymized or masked as soon as the IP addresses arrive in the Google Analytics data collection network and before the data is stored or processed.
More information on IP anonymization can be found at https://support.google.com/analytics/answer/2763052?hl=de .
Google Analytics reports on demographics and interests
We have activated the functions for advertising reports in Google Analytics. The Demographics and Interests reports include information about age, gender, and interests. This enables us to get a better picture of our users without being able to assign this data to individual persons. Learn more about the advertising features at https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad .
You can control the use of your Google Account activity and information under “Advertising Settings”. https://adssettings.google.com/authenticated exit via checkbox.
Google Analytics deactivation link
If you click on the following deactivation link, you can prevent Google from recording further visits to this website. Attention: Deleting cookies, using the incognito/private mode of your browser, or using a different browser will result in data being collected again.
Disable Google Analytics
Google Analytics addendum to data processing
We have entered into a direct customer agreement with Google for the use of Google Analytics by accepting the “Data Processing Amendment” in Google Analytics.
You can find out more about the data processing addendum for Google Analytics here: https://support.google.com/analytics/answer/3379636?hl=de&utm_id=ad
Google Analytics Google Signals Privacy Policy
We have activated the Google signals in Google Analytics. The existing Google Analytics functions (advertising reports, remarketing, cross-device reports and reports on interests and demographic characteristics) are updated to receive aggregated and anonymous data from you, provided you have allowed personalized ads in your Google account.
The special thing about it is that it is a cross-device tracking. That means your data can be analyzed across devices. By activating Google signals, data is collected and linked to the Google account. This allows Google to recognize, for example, when you view a product on our website using a smartphone and only later buy the product using a laptop. Thanks to the activation of Google signals, we can start cross-device remarketing campaigns that would otherwise not be possible in this form. Remarketing means that we can also show you our offer on other websites.
Google Analytics also collects additional visitor data such as location, search history, YouTube history and data about your actions on our website through the Google signals. This gives us better advertising reports and more useful information about your interests and demographics from Google. This includes your age, what language you speak, where you live or what gender you belong to. There are also social criteria such as your job, your marital status or your income. All of these features help Google Analytics to define groups of people or target groups.
The reports also help us to better assess your behavior, your wishes and interests. This enables us to optimize and adapt our services and products for you. By default, this data expires after 26 months. Please note that this data collection only takes place if you have allowed personalized advertising in your Google account. This is always aggregated and anonymous data and never personal data. You can manage or delete this data in your Google account.
Email Marketing
Email Marketing Summary
👥 Affected: Newsletter subscribers
🤝 Purpose: direct mail mail, notification of systemic events
📓 Processed data: Data entered during registration, but at least the email address. You can find more details on this with the email marketing tool used in each case.
📅 Storage duration: Duration of the existence of the subscription
⚖️ Legal bases: Article 6 paragraph 1 lit. a GDPR (consent), Article 6 paragraph 1 lit. f GDPR (legitimate interests)
What is email marketing?
In order to always keep you up to date, we also use the possibility of e-mail marketing. If you have agreed to receive our e-mails or newsletters, your data will also be processed and stored. Email marketing is a subset of online marketing. This involves sending news or general information about a company, product or service by email to a specific group of people who are interested in it.
If you want to take part in our e-mail marketing (usually via newsletter), you usually just have to register with your e-mail address. To do this, fill out an online form and send it off. However, it can also happen that we ask you for your title and your name so that we can also write to you personally.
Basically, registering for newsletters works with the help of the so-called “double opt-in procedure”. After you have registered for our newsletter on our website, you will receive an e-mail confirming your subscription to the newsletter. This ensures that you own the e-mail address and that no one has signed up with someone else's e-mail address. We or a notification tool used by us logs every single registration. This is necessary so that we can also prove the legally correct registration process. As a rule, the time of registration, the time of registration confirmation and your IP address are saved. In addition, it is also logged if you make changes to your stored data.
Why do we use email marketing?
Of course, we want to stay in touch with you and always present you with the most important news about our company. Among other things, we use e-mail marketing – often just referred to as “newsletter” – as an essential part of our online marketing. If you consent to this or it is permitted by law, we will send you newsletters, system emails or other notifications via email. When we use the term "newsletter" in the following text, we mean mainly e-mails that are sent regularly. Of course we don't want to bother you in any way with our newsletter. That's why we always try to offer only relevant and interesting content. For example, you can find out more about our company, our services or products. Since we are always improving our offers, you will always find out via our newsletter when there is news or when we are currently offering special, lucrative promotions. If we commission a service provider who offers a professional sending tool for our email marketing, we do this in order to be able to offer you fast and secure newsletters. The purpose of our e-mail marketing is basically to inform you about new offers and also to get closer to our business goals.
Which data are processed?
If you become a subscriber to our newsletter through our website, you confirm membership in an email list by email. In addition to your IP address and e-mail address, your title, your name, your address and your telephone number can also be saved. However, only if you agree to this data storage. The data marked as such are necessary so that you can participate in the service offered. Providing this information is voluntary, but not providing it will result in you not being able to use the service. In addition, information about your device or your preferred content can be stored on our website. For more information about how we store data when you visit a website, see the Automatic Data Storage section. We record your declaration of consent so that we can always prove that it complies with our laws.
Duration of data processing
If you remove your e-mail address from our e-mail/newsletter distribution list, we may store your address for up to three years on the basis of our legitimate interests so that we can still prove your consent at the time. We may only process this data if we have to defend ourselves against any claims.
However, if you confirm that you have given us your consent to subscribe to the newsletter, you can submit an individual deletion request at any time. If you object to the consent permanently, we reserve the right to save your e-mail address in a blacklist. As long as you have voluntarily subscribed to our newsletter, we will of course keep your e-mail address.
Right to object
You have the option to cancel your subscription to the newsletter at any time. All you have to do is revoke your consent to registering for the newsletter. This normally only takes a few seconds or one or two clicks. Most of the time you will find a link at the end of each email to unsubscribe from the newsletter. If you really cannot find the link in the newsletter, please contact us by email and we will immediately cancel your newsletter subscription.
legal basis
Our newsletter is sent on the basis of your consent (Article 6 (1) (a) GDPR). This means that we may only send you a newsletter if you have previously actively registered for it. If necessary, we can also send you advertising messages on the basis of § 7 Para. 3 UWG, provided that you have become our customer and have not objected to the use of your e-mail address for direct advertising.
Information on special e-mail marketing services and how they process personal data can be found - if available - in the following sections.
MailChimp Privacy Policy
MailChimp Privacy Policy Summary
👥 Affected: Newsletter subscribers
🤝 Purpose: direct mail mail, notification of systemic events
📓 Processed data: Data entered during registration, but at least the email address.
📅 Storage duration: Duration of the existence of the subscription
⚖️ Legal bases: Article 6 paragraph 1 lit. a GDPR (consent), Article 6 paragraph 1 lit. f GDPR (legitimate interests)
What is MailChimp?
Like many other websites, we also use the services of the newsletter company MailChimp on our website. MailChimp is operated by The Rocket Science Group, LLC, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308 USA. Thanks to MailChimp, we can send you interesting news very easily via newsletter. With MailChimp we don't have to install anything and can still draw from a pool of really useful functions. In the following we will go into more detail about this e-mail marketing service and inform you about the most important aspects relevant to data protection.
MailChimp is a cloud-based newsletter management service. "Cloud-based" means that we don't have to install MailChimp on our own computer or server. Instead, we use the service via an IT infrastructure - which is available via the Internet - on an external server. This way of using software is also called SaaS (Software as a Service). The following graphic shows how MailChimp distributes emails to newsletter recipients.
With MailChimp we can choose from a wide range of different email types. Depending on what we want to achieve with our newsletter, we can run single campaigns, regular campaigns, autoresponders (automatic emails), A/B tests, RSS campaigns (sending at a predefined time and frequency) and follow-up campaigns .
Why do we use MailChimp on our website?
Basically, we use a newsletter service so that we can keep in touch with you. We want to tell you what's new with us or what attractive offers we currently have in our program. We are always looking for the simplest and best solutions for our marketing measures. And that's also why we chose MailChimp's newsletter management service. Although the software is very easy to use, it offers a large number of helpful features. In this way, we can create interesting and beautiful newsletters in just a short time. With the design templates offered, we design each newsletter individually and thanks to the "responsive design" our content is also displayed legibly and beautifully on your smartphone (or other mobile device).
With tools such as the A/B test or the extensive analysis options, we can see very quickly how our newsletters are received by you. This enables us to react if necessary and improve our offer or our services.
Another advantage is MailChimp's "cloud system". The data is not stored and processed directly on our server. We can retrieve the data from external servers and in this way save our storage space. In addition, the maintenance effort is significantly lower.
What data is stored by MailChimp?
Rocket Science Group LLC (MailChimp) maintains online platforms that enable us to get in touch with you (if you have subscribed to our newsletter). If you become a subscriber to our newsletter through our website, you confirm by email that you are a member of a MailChimp email list. So that MailChimp can also prove that you have entered the "list provider", the date of entry and your IP address are saved. Furthermore, MailChimp saves your e-mail address, your name, the physical address and demographic information, such as language or location.
This information is used to send you emails and to enable certain other MailChimp functions (such as evaluating the newsletter).
MailChimp also shares information with third parties to provide better services. MailChimp also shares some data with third-party advertising partners to better understand the interests and concerns of its customers so that more relevant content and targeted advertising can be provided.
With so-called "web beacons" (small graphics in HTML e-mails), MailChimp can determine whether the e-mail has arrived, whether it has been opened and whether links have been clicked on. All of this information is stored on the MailChimp servers. This gives us statistical evaluations and allows us to see exactly how well you received our newsletter. In this way we can adapt our offer much better to your wishes and improve our service.
MailChimp may also use this data to improve its own service. This means, for example, that the dispatch can be technically optimized or the location (country) of the recipient can be determined.
The following cookies can be set by MailChimp. This is not a complete list of cookies, but rather an exemplary selection:
Surname: AVESTA_ENVIRONMENT
Worth: prod
Purpose of use: This cookie is necessary to provide the Mailchimp services. It is always set when a user registers for a newsletter mailing list.
Expiry Date: after the session ends
Name: ak_bmsc
Value: F1766FA98C9BB9DE4A39F70A9E5EEAB55F6517348A7000001111887003-3
Purpose of use: The cookie is used to distinguish a human from a bot. This allows secure reports to be generated on the use of a website.
Expiry Date: after 2 hours
Name: bm_sv
Worth: A5A322305B4401C2451FC22FFF547486~FEsKGvX8eovCwTeFTzb8//I3ak2Au…
Purpose of use: The cookie is from MasterPass Digital Wallet (a MasterCard service) and is used to offer a visitor a secure and easy virtual payment transaction. For this purpose, the user is identified anonymously on the website.
Expiry Date: after 2 hours
Name: _abck
Worth: 8D545C8CCA4C3A50579014C449B045111887003-9
Purpose of use: We were not able to find out more detailed information about the purpose of this cookie
Expiry date: after one year
Sometimes it can happen that you open our newsletter for a better display via a given link. This is the case, for example, if your e-mail program does not work or the newsletter is not displayed properly. The newsletter is then displayed on a MailChimp website. MailChimp also uses cookies (small text files that store data on your browser) on its own websites. Personal data can be processed by MailChimp and its partners (e.g. Google Analytics). This data collection is the responsibility of MailChimp and we have no control over it. In the “Cookie Statement” from MailChimp (under: https://mailchimp.com/legal/cookies/ ) to learn exactly how and why the company uses cookies.
How long and where is the data stored?
Since MailChimp is an American company, all data collected is also stored on American servers.
In principle, the data is permanently stored on the MailChimp servers and is only deleted when you request it. You can have your contact deleted by us. This permanently removes all your personal data for us and makes you anonymous in the MailChimp reports. However, you can also request the deletion of your data directly from MailChimp. Then all your data will be removed there and we will receive a notification from MailChimp. After receiving the email, we have 30 days to delete your contact from all connected integrations.
How can I delete my data or prevent data storage?
You can withdraw your consent to receive our newsletter at any time by clicking on the link at the bottom of the email received. If you have unsubscribed by clicking on the unsubscribe link, your data will be deleted from MailChimp.
If you access a MailChimp website via a link in our newsletter and cookies are set in your browser, you can delete or deactivate these cookies at any time.
Depending on the browser, deactivating or deleting works a little differently. The following instructions show how to manage cookies in your browser:
Chrome: Delete, enable and manage cookies in Chrome
Safari: Managing Cookies and Website Data with Safari
Firefox: Clear cookies to remove data websites have placed on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Deleting and managing cookies
If you generally do not want any cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can decide for each individual cookie whether you allow it or not.
legal basis
MailChimp sends our newsletter on the basis of your consent (Article 6 (1) (a) GDPR). This means that we may only send you a newsletter if you have previously actively registered for it. If consent is not required, the newsletter will be sent on the basis of the legitimate interest in direct marketing (Article 6 Para. 1 lit. f), insofar as this is legally permitted. We record your registration process so that we can always prove that it complies with our laws.
MailChimp also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.
MailChimp uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 GDPR) as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, MailChimp undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Mailchimp Data Processing Addendum, which corresponds to the Standard Contractual Clauses, can be found at https://mailchimp.com/legal/data-processing-addendum/#Annex_C_-_Standard_Contractual_Clauses .
You can find out more about the use of cookies at MailChimp at https://mailchimp.com/legal/cookies/ , information on data protection at MailChimp (Privacy) can be found at Read https://mailchimp.com/legal/privacy/ .
MailChimp order data processing contract
We have concluded a contract with MailChimp for order data processing (Data Processing Addendum). This contract serves to secure your personal data and ensures that MailChimp adheres to the applicable data protection regulations and does not pass on your personal data to third parties.
More information about this contract can be found at https://mailchimp.com/legal/data-processing-addendum/ .
Messenger & Communication
Messenger & Communication Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Contact requests and general communications between us and you
📓 Processed data: Data such as name, address, email address, telephone number, general content data, IP address if applicable
You can find more details on this under the respective tools used.
📅 Storage duration: depends on the messenger & communication functions used
⚖️ Legal basis: Article 6 paragraph 1 letter a GDPR (consent), Article 6 paragraph 1 letter f GDPR (legitimate interests), Article 6 paragraph 1 sentence 1 letter b. GDPR (contractual or pre-contractual obligations)
What are messenger & communication functions?
We offer various options on our website (e.g. messenger and chat functions, online form, e-mail, telephone or social media) to communicate with us. Your data will also be processed and stored insofar as it is necessary to answer your inquiry and our subsequent measures.
In addition to classic means of communication such as e-mail, contact forms or telephone, we also use chats or messengers. The most commonly used messenger function at the moment is WhatsApp, but of course there are many different providers who offer messenger functions especially for websites. If content is end-to-end encrypted, this will be indicated in the individual data protection texts or in the data protection declaration of the respective provider. End-to-end encryption means nothing other than that the content of a message is not visible to the provider itself. However, information about your device, location settings and other technical data can still be processed and stored.
Why do we use messenger & communication functions?
The ability to communicate with you is very important to us. After all, we want to talk to you and answer all possible questions about our service in the best possible way. Well-functioning communication is an important part of our service. With the practical messenger & communication functions, you can always choose the ones you like best. In exceptional cases, however, it can also happen that we do not answer certain questions via chat or messenger. This is the case when it comes to internal contractual matters, for example. Here we recommend other communication options such as e-mail or telephone.
We generally assume that we remain responsible under data protection law, even if we use the services of a social media platform. However, the European Court of Justice has decided that in certain cases the operator of the social media platform can be jointly responsible with us within the meaning of Art. 26 DSGVO. If this is the case, we will point this out separately and work on the basis of a relevant agreement. The essence of the agreement is reproduced below for the platform concerned.
Please note that when using our built-in elements, your data may also be processed outside the European Union, since many providers, such as Facebook Messenger or WhatsApp, are American companies. As a result, you may not be able to claim or enforce your rights in relation to your personal data as easily.
Which data are processed?
Exactly which data is stored and processed depends on the respective provider of the messenger and communication functions. Basically, it is data such as name, address, telephone number, e-mail address and content data such as all information that you enter in a contact form. In most cases, information about your device and the IP address is also stored. Data that is collected via a messenger and communication function is also stored on the providers' servers.
If you want to know exactly which data is stored and processed by the respective providers and how you can object to the data processing, you should carefully read the respective data protection declaration of the company.
How long is data stored?
How long the data is processed and stored depends primarily on the tools we use. Below you can find out more about the data processing of the individual tools. The data protection declarations of the providers usually state exactly which data is stored and processed for how long. In principle, personal data is only processed for as long as is necessary to provide our services. When data is stored in cookies, the storage period varies greatly. The data can be deleted immediately after leaving a website, but they can also be stored for several years. Therefore, you should look at each individual cookie in detail if you want to know more about data storage. In most cases, you will also find informative information about the individual cookies in the data protection declarations of the individual providers.
Right to object
You also have the right and the option to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting the cookies in your browser. For more information, we refer to the consent section.
Since cookies can be used for messenger and communication functions, we also recommend our general data protection declaration on cookies. To find out exactly what data is stored and processed by you, you should read the data protection declarations of the respective tools.
legal basis
If you have agreed that your data can be processed and stored by integrated messenger and communication functions, this consent is the legal basis for data processing (Art. 6 Para. 1 lit. a DSGVO). We process your request and manage your data within the framework of contractual or pre-contractual relationships in order to fulfill our pre-contractual and contractual obligations or to answer inquiries. The basis for this is Article 6 Paragraph 1 Clause 1 Letter b. GDPR. In principle, if you have given your consent, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 Para. 1 lit. f GDPR) in quick and good communication with you or other customers and business partners.
Facebook Messenger Privacy Policy
We use the communication tool Facebook Messenger on our website. Service provider is the American company Facebook Inc. For the European area, the company Facebook Ireland Ltd. (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland).
Facebook also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.
Facebook uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 GDPR) as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Facebook undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Facebook data processing terms, which correspond to the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing .
You can find out more about the data processed by using Facebook in the privacy policy https://www.facebook.com/about/privacy .
HubSpot Customer Service Privacy Policy
We use HubSpot on our website, including a customer service tool. Service provider is the American company HubSpot, Inc., 25 First St 2nd Floor Cambridge, MA, USA. The company also has a registered office in Ireland at 1 Sir John Rogerson's Quay, Dublin 2, Ireland.
HubSpot also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.
HubSpot uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 GDPR) as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. With these clauses, HubSpot undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Data Processing Agreement, which corresponds to the standard contractual clauses, can be found at https://legal.hubspot.com/dpa .
You can find out more about the data processed by using HubSpot in the Privacy Policy https://legal.hubspot.com/de/privacy-policy .
Telegram Privacy Policy
We also use the instant messaging service Telegram. The service provider is the international company Telegram Messenger LLP, which has a London address (71-75 Shelton Street, Covent Garden, London, United Kingdom). You can find out more about the data processed by using Telegram in the Privacy Policy https://telegram.org/privacy .
WhatsApp Privacy Policy
We use the WhatsApp instant messaging service on our website. The service provider is the American company WhatsApp Inc., a subsidiary of Facebook. WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland is responsible for the European area.
WhatsApp also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.
WhatsApp uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 GDPR) as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, WhatsApp undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
Information on data transmission at WhatsApp, which corresponds to the standard contractual clauses, can be found at https://www.whatsapp.com/legal/business-data-transfer-addendum-20210927 .
You can find out more about the data processed through the use of WhatsApp in the Privacy Policy https://www.whatsapp.com/privacy .
Online marketing
Online Marketing Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Evaluation of visitor information to optimize the website.
📓 Data processed: Access statistics, which includes data such as access locations, device data, access duration and time, navigation behavior, click behavior and IP addresses. Personal data such as name or e-mail address can also be processed. More details can be found in the respective online marketing tool used.
📅 Duration of storage: depends on the online marketing tools used
⚖️ Legal basis: Article 6 paragraph 1 lit. a GDPR (consent), Article 6 paragraph 1 lit.f GDPR (legitimate interests)
What is online marketing?
Online marketing refers to all measures that are carried out online in order to achieve marketing goals such as increasing brand awareness or closing a deal. Furthermore, our online marketing measures aim to draw people's attention to our website. In order to be able to show our offer to many interested people, we do online marketing. Most of the time it is online advertising, content marketing or search engine optimization. Personal data is also stored and processed so that we can use online marketing efficiently and in a targeted manner. On the one hand, the data helps us to show our content only to those people who are interested in it and, on the other hand, we can measure the advertising success of our online marketing measures.
Why do we use online marketing tools?
We want to show our website to everyone who is interested in what we have to offer. We are aware that this is not possible without deliberate measures. That's why we do online marketing. There are various tools that make it easier for us to work on our online marketing measures and, in addition, always provide suggestions for improvement via data. This allows us to target our campaigns more precisely to our target group. The purpose of these online marketing tools is ultimately to optimize our offer.
Which data are processed?
So that our online marketing works and the success of the measures can be measured, user profiles are created and data is stored, for example, in cookies (small text files). With the help of this data, we can not only place advertising in the classic way, but also display our content directly on our website in the way you prefer. There are various third-party tools that offer these functions and collect and store data from you accordingly. The named cookies store, for example, which web pages you visited on our website, how long you viewed these pages, which links or buttons you clicked or from which website you came to us. In addition, technical information can also be stored. For example, your IP address, which browser you use, which device you use to visit our website or the time when you accessed our website and when you left it again. If you have agreed that we may also determine your location, we can also store and process this.
Your IP address will be stored in pseudonymised form (i.e. abbreviated). Unique data that directly identifies you as a person, such as your name, address or email address, is only stored in a pseudonymised form as part of the advertising and online marketing process. So we cannot identify you as a person, we have only stored the pseudonymised, stored information in the user profiles.
The cookies may also be deployed, analyzed and used for advertising purposes on other websites that work with the same advertising tools. The data can then also be stored on the servers of the advertising tool providers.
In exceptional cases, unique data (name, e-mail address, etc.) can also be stored in the user profile. This storage occurs, for example, if you are a member of a social media channel that we use for our online marketing measures and the network connects previously received data with the user profile.
With all the advertising tools we use that store data from you on their servers, we only ever receive summarized information and never data that makes you identifiable as an individual. The data only show how well set advertising measures worked. For example, we can see what actions have persuaded you or other users to come to our website and purchase a service or product there. Based on the analyzes we can improve our advertising offer in the future and adapt it even more precisely to the needs and wishes of interested persons.
Duration of data processing
We will inform you below about the duration of data processing if we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. Data stored in cookies are stored for different lengths of time. Some cookies are already deleted after leaving the website, others can be stored in your browser for several years. The respective data protection declarations of the individual providers usually provide you with precise information about the individual cookies that the provider uses.
Right to object
You also have the right and the option to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting the cookies in your browser. The lawfulness of the processing up to the revocation remains unaffected.
Since cookies can usually be used with online marketing tools, we also recommend our general data protection declaration on cookies. To find out exactly what data is stored and processed by you, you should read the data protection declarations of the respective tools.
legal basis
If you have consented to the use of third-party providers, the legal basis for the relevant data processing is this consent. According to Article 6 Paragraph 1 lit.
We also have a legitimate interest in measuring online marketing measures in an anonymous form in order to use the data obtained to optimize our offer and our measures. The corresponding legal basis for this is Article 6 (1) (f) GDPR (legitimate interests). However, we only use the tools if you have given your consent.
Information on special online marketing tools - if available - can be found in the following sections.
Facebook Conversions API Privacy Policy
We use Facebook Conversions API, a server-side event tracking tool, on our website. Service provider is the American company Facebook Inc. For the European area, the company Facebook Ireland Ltd. (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland).
Facebook also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.
Facebook uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 GDPR) as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Facebook undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Facebook data processing terms, which correspond to the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing .
You can find out more about the data processed by using the Facebook Conversions API in the Privacy Policy https://www.facebook.com/about/privacy .
Facebook Custom Audiences Privacy Policy
We use Facebook Custom Audiences, a server-side event tracking tool, on our website. Service provider is the American company Facebook Inc. For the European area, the company Facebook Ireland Ltd. (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland).
Facebook also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.
Facebook uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 GDPR) as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Facebook undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Facebook data processing terms, which correspond to the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing .
You can find out more about the data processed by using Facebook Custom Audiences in the Privacy Policy https://www.facebook.com/about/privacy .
Google AdMob Privacy Policy
We use Google AdMob, a mobile advertising tool, on our website. The service provider is the American company Google Inc. The company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe.
Google also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.
As the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there, Google uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The data processing conditions for Google advertising products (Google Ads Controller-Controller Data Protection Terms), which correspond to the standard contractual clauses and also apply to Google AdMob, can be found at https://business.safety.google/adscontrollerterms/ .
You can find out more about the data processed through the use of Google AdMob in the Privacy Policy https://policies.google.com/privacy?hl=de .
Google Marketing Platform (formerly: DoubleClick) Privacy Policy
We use Google Marketing Platform products on our website. These include various marketing tools such as Data Studio, Surveys, Campaign Manager 360, Display & Video 360 or Search Ads 360. The service provider is the American company Google Inc. For the European area, the company is Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) responsible for all Google services.
Google also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.
As the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there, Google uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Google Ads Data Processing Terms, which correspond to the standard contractual clauses and also apply to Google Marketing Platform products, can be found at https://business.safety.google/adsprocessorterms/ .
You can find out more about the data processed through the use of Google Marketing Platform products in the Privacy Policy https://policies.google.com/privacy?hl=en-US .
HubSpot Privacy Policy
We use HubSpot, a digital marketing tool, on our website. Service provider is the American company HubSpot, Inc., 25 First St 2nd Floor Cambridge, MA, USA. The company also has a registered office in Ireland at 1 Sir John Rogerson's Quay, Dublin 2, Ireland.
HubSpot also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.
HubSpot uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 GDPR) as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. With these clauses, HubSpot undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Data Processing Agreement, which corresponds to the standard contractual clauses, can be found at https://legal.hubspot.com/dpa .
You can find out more about the data processed by using HubSpot in the Privacy Policy https://legal.hubspot.com/de/privacy-policy .
LinkedIn Insight Tag Privacy Policy
We use the LinkedIn Insight Tag conversion tracking tool on our website. The service provider is the American company LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. The company LinkedIn Ireland Unlimited (Wilton Place, Dublin 2, Ireland) is responsible for the data protection aspects in the European Economic Area (EEA), the EU and Switzerland.
LinkedIn also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.
As a basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there, LinkedIn uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, LinkedIn undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
You can find more information about the standard contractual clauses at LinkedIn under https://de.linkedin.com/legal/l/dpa or https://www.linkedin.com/legal/l/eu-sccs
Learn more about the LinkedIn Insight Tag at https://www.linkedin.com/help/linkedin/answer/a427660 . You can also find out more about the data processed by using the LinkedIn Insight tag in the data protection declaration https://de.linkedin.com/legal/privacy-policy .
PayPal Marketing Solutions Privacy Policy
We use PayPal Marketing Solutions, a sales optimization tool, on our website. Service provider is the American company PayPal Pte. Ltd, 2211 North First Street, San Jose, California 95131, USA.
PayPal also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.
PayPal uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 GDPR) as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, PayPal undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
For more information on the Standard Contractual Clauses and the data processed using PayPal Marketing Solutions, see the Privacy Policy https://www.paypal.com/c2/webapps/mpp/ua/privacy-full .
You can find out more about the data processed through the use of PayPal Marketing Solutions in the Privacy Policy https://www.paypal.com/c2/webapps/mpp/ua/privacy-full .
Pinterest Web Analytics Privacy Policy
We use Pinterest Web Analytics, a web analysis program, on our website. The service provider is the American company Pinterest Inc. The company also has an Irish registered office at Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland.
Pinterest also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.
Pinterest uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 GDPR) as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Pinterest undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
You can find more information about the standard contractual clauses at Pinterest under https://policy.pinterest.com/de/privacy-policy#section-residents-of-the-eea .
You can find out more about the data processed through the use of Pinterest Web Analytics in the entire Privacy Policy https://policy.pinterest.com/de/privacy-policy .
Yahoo Gemini Privacy Policy
We use Yahoo Gemini, an online advertising platform, on our website. The service provider is the American company Verizon Media Inc., 770 Broadway 4th, 5th 6th and 9th Floors, New York, NY 10003-9562, USA.
Yahoo Gemini also processes data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.
Yahoo Gemini uses standard contractual clauses approved by the EU Commission (= Art. 46. Para. 2 and 3 GDPR). These clauses oblige Yahoo Gemini to comply with EU data protection standards when processing relevant data outside of the EU. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the clauses here: https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de .
You can find out more about the data processed by using Yahoo Gemini in the Privacy Policy https://legal.yahoo.com/xw/en/yahoo/privacy/topic/b2bprivacypolicy/index.html .
Amazon Affiliate Program Privacy Policy
Amazon Affiliate Program Privacy Statement Summary
👥 Affected: Visitors to the website
🤝 Purpose: economic success and the optimization of our service.
📓 Data processed: Access statistics, which includes data such as access locations, device data, access duration and time, navigation behavior, click behavior and IP addresses. Personal data such as name or e-mail address can also be processed.
📅 Duration of storage: personal data is stored by Amazon until it is no longer needed
⚖️ Legal basis: Article 6 paragraph 1 lit. a GDPR (consent), Article 6 paragraph 1 lit.f GDPR (legitimate interests)
What is the Amazon Affiliate Program?
We use the Amazon partner program of the company Amazon.com, Inc. on our website. The responsible bodies within the meaning of the data protection declaration are Amazon Europe Core S.à.rl, Amazon EU S.à.rl, Amazon Services Europe S. à.rl and Amazon Media EU S.à.rl, all four based at 5, Rue Plaetis, L-2338 Luxembourg, and Amazon Instant Video Germany GmbH, Domagkstr. 28, 80807 Munich. Amazon Germany Services GmbH, Marcel-Breuer-Str. 12, 80807 Munich. By using this Amazon affiliate program, data can be transferred from you to Amazon, stored and processed.
In this data protection declaration, we inform you what data is involved, why we use the program and how you can manage or prevent data transmission.
The Amazon Affiliate Program is an affiliate marketing program run by the online shipping company Amazon.de . Like any affiliate program, the Amazon affiliate program is based on the principle of commission. Amazon or we place advertising or affiliate links on our website and if you click on them and buy a product through Amazon, we receive a reimbursement of advertising costs (commission).
Why do we use the Amazon Affiliate Program on our website?
Our goal is to provide you with a pleasant time with lots of helpful content. We put a lot of work and energy into the development of our website. With the help of the Amazon affiliate program, we have the opportunity to be paid a little for our work. Every affiliate link to Amazon is of course always related to our topic and shows offers that might interest you.
What data is stored by the Amazon affiliate program?
As soon as you interact with Amazon's products and services, Amazon collects data from you. Amazon distinguishes between information that you actively give to the company and information that is automatically collected and stored. "Active information" includes, for example, name, email address, telephone number, age, payment information or location information. So-called "automatic information" is primarily stored via cookies. This includes information on user behavior, IP address, device information (browser type, location, operating system) or the URL. Amazon also saves the clickstream. This means the path (sequence of the pages) that you as a user travel to get to a product. Amazon also stores cookies in your browser to be able to trace the origin of an order. This is how the company recognizes that you have clicked on an Amazon advertisement or an affiliate link via our website.
If you have an Amazon account and are logged in while surfing our website, the data collected can be assigned to your account. You can prevent this by logging out of Amazon before surfing our website.
Here we show you examples of cookies that are set in your browser when you click on an Amazon link on our website.
Name: uid
Worth: 3230928052675285215111887003-9
Purpose of use: This cookie stores a unique user ID and collects information about your website activity.
Expiry Date: after 2 months
Name: ad-id
Worth: AyDaInRV1k-Lk59xSnp7h5o
Purpose of use: This cookie is provided by amazon-adsystem.com and is used by the company for various advertising purposes.
Expiry Date: after 8 months
Surname: uuid2
Worth: 8965834524520213028111887003-2
Purpose of use: This cookie enables targeted and interest-based advertising via the AppNexus platform. The cookie collects and stores anonymous data via the IP address, for example, about which advertisements you have clicked on and which pages you have viewed.
Expiry Date: after 3 months
Surname: session id
Worth: 262-0272718-2582202111887003-1
Purpose of use: This cookie stores a unique user ID that the server assigns to you for the duration of a website visit (session). If you visit the same page again, the information stored on it will be called up again.
Expiry Date: after 15 years
Surname: APID
Worth: UP9801199c-4bee-11ea-931d-02e8e13f0574
Purpose of use: This cookie stores information about how you use a website and which advertisements you viewed before visiting the website.
Expiry Date: after a year
Name: session-id-time
Worth: tb:s-STNY7ZS65H5335FZEVPE|1581329862486&t:1581329864300&adb:adblk_no
Purpose of use: This cookie records the time you spend on a website with a unique cookie ID.
Expiry Date: after 2 years
Name: csm-hit
Worth: 2082754801l
Purpose of use: We could not find out any precise information about this cookie.
Expiry Date: after 15 years
Annotation: Please note that this list only shows cookie examples and cannot claim to be complete.
Amazon uses this information to tailor advertisements more precisely to the interests of users.
How long and where is the data stored?
Personal data is stored by Amazon for as long as is necessary for Amazon's business services or as required for legal reasons. Since the Amazon company is headquartered in the USA, the data collected is also stored on American servers.
How can I delete my data or prevent data storage?
You have the right to access and delete your personal data at any time. If you have an Amazon account, you can manage or delete much of the data collected in your account.
Your browser offers another option for managing data processing and storage by Amazon according to your preferences. There you can manage, deactivate or delete cookies. This works a bit differently in each browser. Here you will find the instructions for the most common browsers:
Chrome: Delete, enable and manage cookies in Chrome
Safari: Managing Cookies and Website Data with Safari
Firefox: Clear cookies to remove data websites have placed on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Deleting and managing cookies
legal basis
If you have consented to the use of the Amazon affiliate program, the legal basis for the relevant data processing is this consent. According to Article 6 Paragraph 1 lit.
We also have a legitimate interest in using the Amazon partner program to optimize our online service and our marketing activities. The corresponding legal basis for this is Article 6 (1) (f) GDPR (legitimate interests). However, we only use the Amazon partner program if you have given your consent.
Amazon also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.
Amazon uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 GDPR) as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Amazon undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Amazon Data Processing Terms (AWS GDPR DATA PROCESSING), which correspond to the Standard Contractual Clauses, can be found at https://d1.awsstatic.com/legal/aws-gdpr/AWS_GDPR_DPA.pdf .
We hope we have brought you the most important information about data transfer through the use of the Amazon affiliate program. For more information see https://www.amazon.de/gp/help/customer/display.html?nodeId=201909010 .
Google Ads (Google AdWords) Conversion Tracking Privacy Policy
Google Ads (Google AdWords) Conversion Tracking Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: economic success and the optimization of our service.
📓 Data processed: Access statistics, which includes data such as access locations, device data, access duration and time, navigation behavior, click behavior and IP addresses. Personal data such as name or e-mail address can also be processed.
📅 Storage period: Conversion cookies usually expire after 30 days and do not transmit any personal data
⚖️ Legal basis: Article 6 paragraph 1 lit. a GDPR (consent), Article 6 paragraph 1 lit.f GDPR (legitimate interests)
What is Google Ads conversion tracking?
We use Google Ads (formerly Google AdWords) as an online marketing measure to advertise our products and services. We want to make more people aware of the high quality of our offers on the Internet. As part of our advertising measures through Google Ads, we use conversion tracking from Google Inc. on our website. In Europe, however, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. This free tracking tool allows us to better tailor our advertising to your interests and needs. In the following article we want to go into more detail about why we use conversion tracking, what data is stored and how you can prevent this data storage.
Google Ads (formerly Google AdWords) is the in-house online advertising system from Google Inc. We are convinced of the quality of our offer and want as many people as possible to get to know our website. In the online area, Google Ads offers the best platform for this. Of course, we also want to get a precise overview of the cost-benefit factor of our advertising campaigns. That's why we use the Google Ads conversion tracking tool.
But what exactly is a conversion? A conversion occurs when you change from a purely interested website visitor to an acting visitor. This always happens when you click on our ad and then perform another action, such as visiting our website. We use Google's conversion tracking tool to record what happens after a user clicks on our Google Ads ad. For example, we can see whether products are being purchased, services are being used or whether users have signed up for our newsletter.
Why do we use Google Ads conversion tracking on our website?
We use Google Ads to draw attention to our offer on other websites. The aim is that our advertising campaigns really only reach those people who are interested in our offers. With the conversion tracking tool, we see which keywords, ads, ad groups and campaigns lead to the desired customer actions. We see how many customers interact with our ads on a device and then convert. This data enables us to calculate our cost-benefit factor, measure the success of individual advertising measures and consequently optimize our online marketing measures. With the help of the data obtained, we can also make our website more interesting for you and adapt our advertising offer even more individually to your needs.
What data is stored with Google Ads conversion tracking?
We have embedded a conversion tracking tag or code snippet on our website to better analyze certain user actions. If you now click on one of our Google Ads ads, the "Conversion" cookie from a Google domain will be stored on your computer (usually in the browser) or mobile device. Cookies are small text files that store information on your computer.
Here is the data of the most important cookies for Google's conversion tracking:
Surname: conversion
Worth: EhMI_aySuoyv4gIVled3Ch0llweVGAEgt-mr6aXd7dYlSAGQ111887003-3
Purpose of use: This cookie stores every conversion you make on our site after coming to us from a Google Ad.
Expiry Date: after 3 months
Surname: _gac
Worth: 1.1558695989.EAIaIQobChMIiOmEgYO04gIVj5AYCh2CBAPrEAAYASAAEgIYQfD_BwE
Purpose of use: This is a classic Google Analytics cookie and is used to record various actions on our website.
Expiry Date: after 3 months
Annotation: The _gac cookie only appears in connection with Google Analytics. The above list does not claim to be complete, since Google also uses other cookies for analytical evaluation.
As soon as you complete an action on our website, Google recognizes the cookie and saves your action as a so-called conversion. As long as you surf our website and the cookie has not yet expired, we and Google will recognize that you have found us via our Google Ads ad. The cookie is read and sent back to Google Ads with the conversion data. It is also possible that other cookies are used to measure conversions. Google Ads conversion tracking can be further refined and improved with the help of Google Analytics. For ads that Google displays in various places on the web, cookies with the name “__gads” or “_gac” may be set under our domain. Since September 2017, analytics.js has been storing various campaign information with the _gac cookie. The cookie saves this data as soon as you visit one of our pages for which Google Ads automatic tagging has been set up. Unlike cookies set for Google domains, Google can only read these conversion cookies when you are on our website. We do not collect or receive any personal data. We get a report from Google with statistical evaluations. For example, we learn the total number of users who clicked on our ad and we see which advertising measures were well received.
How long and where is the data stored?
At this point we would like to point out that we have no influence on how Google uses the collected data. According to Google, the data is encrypted and stored on secure servers. In most cases, conversion cookies expire after 30 days and do not transmit any personal data. The cookies named "Conversion" and "_gac" (used in connection with Google Analytics) have an expiry date of 3 months.
How can I delete my data or prevent data storage?
You have the option not to participate in Google Ads conversion tracking. If you deactivate the Google conversion tracking cookie via your browser, you block the conversion tracking. In this case, you will not be included in the statistics of the tracking tool. You can change the cookie settings in your browser at any time. Each browser works a little differently. Here are instructions on how to manage cookies in your browser:
Chrome: Delete, enable and manage cookies in Chrome
Safari: Managing Cookies and Website Data with Safari
Firefox: Clear cookies to remove data websites have placed on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Deleting and managing cookies
If you generally do not want any cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can decide for each individual cookie whether you allow the cookie or not. By downloading and installing this browser plug-in on https://support.google.com/ads/answer/7395996 all "advertising cookies" are also deactivated. Keep in mind that by disabling these cookies you will not prevent the ads, only the personalized advertising.
legal basis
If you have consented to the use of Google Ads Conversion Tracking, the legal basis for the corresponding data processing is this consent. According to Article 6 Paragraph 1 lit.
We also have a legitimate interest in using Google Ads Conversion Tracking to optimize our online service and our marketing activities. The corresponding legal basis for this is Article 6 (1) (f) GDPR (legitimate interests). However, we only use Google Ads Conversion Tracking if you have given your consent.
Google also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.
As the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there, Google uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The data processing conditions for Google advertising products (Google Ads Controller-Controller Data Protection Terms), which correspond to the standard contractual clauses and also apply to Google Ads, can be found at https://business.safety.google/adscontrollerterms/ .
If you would like to find out more about data protection at Google, we recommend Google's general data protection declaration: https://policies.google.com/privacy?hl=de .
Google AdSense Privacy Policy
Google AdSense Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: economic success and the optimization of our service.
📓 Data processed: Access statistics, which includes data such as access locations, device data, access duration and time, navigation behavior, click behavior and IP addresses. Personal data such as name or e-mail address can also be processed.
📅 Duration of storage: depends on the cookies used and the data stored
⚖️ Legal basis: Article 6 paragraph 1 lit. a GDPR (consent), Article 6 paragraph 1 lit.f GDPR (legitimate interests)
What is Google AdSense?
We use Google AdSense on this website. This is an advertising program from Google Inc. In Europe, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With Google AdSense, we can display advertisements on this website that match our topic. We offer you advertisements that ideally represent real added value for you. In the course of this data protection text about Google AdSense, we will explain to you why we use Google AdSense on our website, which of your data is processed and stored and how you can prevent this data storage.
The Google AdSense advertising program has been around since 2003. In contrast to Google Ads (formerly: Google AdWords), you cannot place your own advertising here. Advertisements on websites such as ours are played out via Google AdSense. The biggest advantage of this advertising service compared to some others is that Google AdSense only shows you ads that match our content. Google has its own algorithm that calculates which ads you see. Of course, we only want to show you advertising that interests you and offers added value. Based on your interests or your user behavior and based on our offer, Google checks which advertisements are suitable for our website and for our users. At this point we would also like to mention that we are not responsible for the selection of advertisements. With our website we only offer the advertising space. The selection of the displayed advertising is made by Google. Since August 2013, the ads have also been adapted to the respective user interface. This means that whether you visit our website from your smartphone, PC or laptop, the ads adapt to your end device.
Why do we use Google AdSense on our website?
Running a quality website takes a lot of dedication and effort. Basically, we never finish working on our website. We always try to maintain our site and keep it as up-to-date as possible. Of course, we also want to achieve economic success with this work. That's why we chose advertising as a source of income. However, the most important thing for us is that these ads do not disturb your visit to our website. With the help of Google AdSense, you will only be offered advertising that matches our topics and your interests.
Similar to how Google indexes a website, a bot examines the appropriate content and offers on the page. The content of the advertisements is then adapted and presented. In addition to overlapping content between ads and website offerings, AdSense also supports interest-based targeting. This means that Google also uses your data to offer advertising tailored to you. In this way you receive advertising that ideally offers you real added value and we have a better chance of earning a little something.
What data is stored by Google AdSense?
Cookies are used, among other things, so that Google AdSense can display tailor-made advertising tailored to you. Cookies are small text files that store certain information on your computer.
In AdSense, cookies are intended to enable better advertising. The cookies do not contain any personally identifiable data. It should be noted, however, that Google considers data such as "pseudonymous cookie IDs" (name or another identifier is replaced by a pseudonym) or IP addresses as non-personally identifiable information. However, within the framework of the GDPR, this data can be considered personal data. Google AdSense sends a cookie to the browser after every impression (this is always the case when you see an ad), every click and every other activity that leads to a call to the Google AdSense servers. If the browser accepts the cookie, it will be saved there.
As part of AdSense, third-party providers may be able to place and read cookies in your browser or use web beacons to store data that they receive from the display of ads on the website. Web beacons are small graphics that analyze and record the log file. This analysis enables a statistical evaluation for online marketing.
Google can use these cookies to collect certain information about your user behavior on our website. These include:
Information on how to deal with an ad (clicks, impressions, mouse movements)
Information as to whether an advertisement has already appeared in your browser at an earlier time. This data helps to stop showing you an ad more often.
In doing so, Google analyzes and evaluates the data on the advertising material displayed and your IP address. Google uses the data primarily to measure the effectiveness of an ad and to improve the advertising offer. This data is not linked to any personally identifiable information that Google may have about you through other Google services.
Below we present cookies that Google AdSense uses for tracking purposes. Here we refer to a test website that only has Google AdSense installed:
Surname: uid
Worth: 891269189111887003-8
Purpose of use: The cookie is stored under the domain adform.net. It provides a uniquely assigned, machine-generated user ID and collects data about activity on our website.
Expiry Date: after 2 months
Surname: C
Worth: 1
Purpose of use: This cookie identifies whether your browser accepts cookies. The cookie is stored under the domain track.adform.net.
Expiry Date: after 1 month
Surname: cid
Worth: 8912691894970695056,0,0,0,0
Purpose of use: This cookie is stored under the domain track.adform.net, stands for client ID and is used to improve advertising to you. It can direct more relevant advertisements to the visitor and helps improve campaign performance reports.
Expiry Date: after 2 months
Surname: IDE
Worth: zOtj4TWxwbFDjaATZ2TzNaQmxrU111887003-1
Purpose of use: The cookie is stored under the domain doubleclick.net. It serves to register your actions after the advertisement or after clicking on the advertisement. This allows us to measure how well an ad is received by our visitors.
Expiry Date: after 1 month
Surname: test_cookie
Worth: not specified
Purpose of use: You can use the "test_cookies" to check whether your browser supports cookies at all. The cookie is stored under the domain doubleclick.net.
Expiry Date: after 1 month
Surname: CT592996
Value: 733366
Purpose of use: Is stored under the domain adform.net. The cookie is set as soon as you click on an advertisement. We were not able to find out more detailed information about the use of this cookie.
Expiry Date: after one hour
Annotation: This list cannot claim to be complete, as experience has shown that Google changes the choice of its cookies again and again.
How long and where is the data stored?
Google collects your IP address and various activities that you carry out on the website. Cookies store this information about the interactions on our website. According to Google, the company securely collects and stores the information provided on its in-house Google servers in the United States.
If you do not have a Google account or are not logged in, Google usually stores the collected data on your browser with a unique identifier (ID). The unique IDs stored in cookies are used, for example, to ensure personalized advertising. If you are logged into a Google account, Google may also collect personal data.
You can delete some of the data stored by Google at any time (see next section). A lot of information stored in cookies is automatically deleted after a certain period of time. However, there is also data that is stored by Google over a longer period of time. This is the case if Google has to store certain data for an indefinite longer period for economic or legal reasons.
How can I delete my data or prevent data storage?
You always have the option of deleting or deactivating cookies that are on your computer. Exactly how this works depends on your browser.
Here are instructions on how to manage cookies in your browser:
Chrome: Delete, enable and manage cookies in Chrome
Safari: Managing Cookies and Website Data with Safari
Firefox: Clear cookies to remove data websites have placed on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Deleting and managing cookies
If you generally do not want any cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can decide for each individual cookie whether you allow the cookie or not. By downloading and installing this browser plug-in on https://support.google.com/ads/answer/7395996 all "advertising cookies" are also deactivated. Keep in mind that by disabling these cookies you will not prevent the ads, only the personalized advertising.
If you have a Google account, you can access the site https://adssettings.google.com/authenticated disable personalized advertising. Here, too, you will continue to see ads, but these will no longer be tailored to your interests. However, the ads are displayed based on a few factors, such as your location, browser type, and search terms used.
legal basis
If you have consented to the use of Google AdSense, the legal basis for the corresponding data processing is this consent. According to Article 6 Paragraph 1 lit.
We also have a legitimate interest in using Google AdSense to optimize our online service and our marketing activities. The corresponding legal basis for this is Article 6 (1) (f) GDPR (legitimate interests). However, we only use Google AdSense if you have given your consent.
Google also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.
As the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there, Google uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The data processing conditions for Google advertising products (Google Ads Controller-Controller Data Protection Terms), which correspond to the standard contractual clauses and also apply to Google AdSense, can be found at https://business.safety.google/adscontrollerterms/ .
You can find out what data Google generally collects and what it uses this data for https://www.google.com/intl/de/policies/privacy/ read.
Microsoft Advertising Privacy Policy
Microsoft Advertising Privacy Statement Summary
👥 Affected: Visitors to the website
🤝 Purpose: economic success and the optimization of our service.
📓 Data processed: Access statistics, which includes data such as access locations, device data, access duration and time, navigation behavior, click behavior and IP addresses. Personal data such as name or e-mail address can also be processed.
📅 Duration of storage: Microsoft stores the data until they are no longer needed to fulfill the purposes
⚖️ Legal basis: Article 6 paragraph 1 lit. a GDPR (consent), Article 6 paragraph 1 lit.f GDPR (legitimate interests)
What is Microsoft Advertising?
For our online marketing measures, we also use the Microsoft Advertising advertising program from Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. With the help of Microsoft Advertising we want to draw the attention of many people to the high quality of our products and/or services. For this we use a technology (conversion tracking tool) from Microsoft on our website, which also stores data from you. In this data protection declaration we go into more detail about this service, show you which data is stored, managed and processed and how you can prevent this data storage.
You may be more familiar with Microsoft Advertising by its former name "Bing Ads". This is an advertising program from Microsoft that is based on a pay-per-click system. This means advertisers can place ads across the Bing and Yahoo! Place and pay only when a user clicks on the ad.
Why do we use Microsoft Advertising?
We are convinced of our offers and of course we want to present them to a broad public. With Microsoft Advertising, we can bring our products or services closer to exactly those people who are really interested in them. We want to present our products not only on the famous search engine Google, but also on Bing and Yahoo! With Microsoft Advertising, we also have the option of placing ads in the so-called "Microsoft Audience Network". For example, we can also place advertisements on LinkedIn. Through conversion tracking, we learn, for example, which advertisement you used to find us, which sub-pages you particularly like and what actions you take on our website. This data enables us to adapt our website, our advertisements and our offers much better to your needs.
What data does Microsoft Advertising store?
We have integrated a conversion tracking tag (i.e. a small code snippet) from Microsoft Advertising into our website. This is the so-called Universal Event Tracking (UET) tag. If you come to our website via a Microsoft advertisement, we can use this tracking tool to find out more about your user behavior on our website. For example, we learn about which keyword or ad you came to us from, what you click on on our website, how many people visit our website via Microsoft Ads and how long you stay on our website. All of this data relates to user behavior and not to personal data. We therefore only receive data or evaluations of your web behavior, but no personal information. Microsoft uses the data to optimize its own advertising and other services. If you have a Microsoft account yourself, the data collected can be linked to your account. It is also possible that Microsoft recognizes and stores your IP address. In order to save all this data on your user behavior, the following cookie is set in your browser after you have come to our website via a Microsoft ad:
Surname: MUIDB
Worth: 08A53CA3313F6255044C307E353F61CD
Purpose of use: This cookie is set by our embedded Microsoft tag (UET tag) and is used for synchronization across Microsoft websites. This allows users to be recognized across different domains.
Expiry Date: after a year
However, if you reach our website via a Bing ad, other cookies may also be set in your browser. Here we show you a selection of other cookies:
Surname: ABDEF
Worth: V=0&ABDV=0&MRNB=1594294373452&MRB=0111887003-7
Purpose of use: We were not able to find out any more detailed information about this cookie.
Expiry Date: after a year
Surname: SRCHD
Worth: AF=NOFORM
Purpose of use: This cookie is responsible for the functionality of the tracking or the website.
Expiry Date: after a year
Surname: SRCHHPGUSR
Worth: WTS=63729889193&HV=1594294374&CW=1920&CH=937&DPR=1&UTC=120&DM=0
Purpose of use: This cookie tracks and saves your user behavior on our website and the interaction of the Bing Map interface.
Expiry Date: after a year
Surname: SRCHUID
Worth: V=2&GUID=157B20CCF36A43F3A4AE9790346EB7A7&dmnchg=1
Purpose of use: This cookie tracks and stores your user behavior on our website and the interaction of the Bing Map API.
Expiry Date: after a year
Surname: _EDGE_S
Worth: mkt=de-at&SID=2EE7002D956A61511D280F2F9474607111887003-2
Purpose of use: This cookie collects and stores your user behavior across multiple websites. The aim of targeting is to better adapt the advertising measures to the interests of our target group.
Expiry date : after the end of the browser session
Surname: _SS
Worth: SID=2EE7002D956A61511D280F2F94746077111887003-9
Purpose: This cookie is used, among other things, to recognize how you as a user accessed our website. In other words, which advertisement led you to our website.
Expiry Date: after a year
How long and where is the data stored?
We have no influence on how Microsoft uses the collected user data. Microsoft has its own servers in operation worldwide. Most are located in the United States and therefore your data may also be stored, managed and processed on the American servers. Microsoft stores data (especially personal data) for as long as it is necessary to provide its services or products or for legal purposes. Microsoft also mentions that the actual retention period varies greatly and depends on the product in question.
For search queries via Bing, Microsoft deletes your saved search queries after 6 months by deleting your IP address. Cookie IDs that are generated via the MUID cookie, for example, are made unrecognizable after 18 months.
How can I delete my data or prevent data storage?
You have the option of not participating in Microsoft Ads conversion tracking at any time. If you do not wish to receive interest-based ads from Microsoft Advertising, you can do so via https://account.microsoft.com/privacy/ad-settings/signedout turn off this feature. You can also deactivate, manage or delete all cookies in your browser. Each browser works a little differently. The instructions for the most common browsers can be found here:
Chrome: Delete, enable and manage cookies in Chrome
Safari: Managing Cookies and Website Data with Safari
Firefox: Clear cookies to remove data websites have placed on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Deleting and managing cookies
legal basis
If you have consented to the use of Microsoft Advertising, the legal basis for the corresponding data processing is this consent. According to Article 6 Paragraph 1 lit.
We also have a legitimate interest in using Microsoft Advertising to optimize our online service and our marketing efforts. The corresponding legal basis for this is Article 6 (1) (f) GDPR (legitimate interests). However, we only use Microsoft Advertising if you have given your consent.
Microsoft also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.
Microsoft uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 GDPR) as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Microsoft undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
More information about the standard contractual clauses at Microsoft can be found at https://docs.microsoft.com/en-us/compliance/regulatory/offering-eu-model-clauses .
We hope to have given you an overview of data processing through conversion tracking by Microsoft Ads. Of course, it is always possible that Microsoft's privacy policy will change. For more information and to stay up to date, we also recommend that you read Microsoft's privacy policy at https://privacy.microsoft.com/de-de/privacystatement .
External online platforms
External Online Platforms Privacy Policy Summary
👥 Affected: Visitors to the website or visitors to the external online platforms
🤝 Purpose: Presentation and optimization of our service, contact with visitors, interested parties
📓 Data processed: data such as phone numbers, email addresses, contact details, user behavior data, information about your device and your IP address.
More details can be found on the respective platform used.
📅 Storage duration: depends on the platforms used
⚖️ Legal basis: Article 6 paragraph 1 lit. a GDPR (consent), Article 6 paragraph 1 lit. f GDPR (legitimate interests)
What are external online platforms?
In order to be able to offer our services or products outside of our website, we also use external platforms. These are mostly online marketplaces such as Amazon or eBay. In addition to our responsibility for data protection, the data protection regulations of the external platforms we use also apply. This is especially the case when our products are purchased via the platform. So if there is a payment transaction. Furthermore, most platforms also use your data to optimize their own marketing measures. For example, the platform can use the data collected to tailor advertisements to the interests of customers and website visitors.
Why do we use external online platforms?
In addition to our website, we also want to offer our offer on other platforms in order to bring our offer closer to more customers. External online marketplaces such as Amazon, Ebay or Digistore24 offer large sales websites that offer our products to people who may not know our website. It can also happen that built-in elements on our site lead to an external online platform. Data that is processed and stored by the online platform used is used by the company to log the payment process on the one hand and to be able to carry out web analyzes on the other.
The aim of these analyzes is to be able to develop more precise and personal marketing and advertising strategies. Depending on your behavior on a platform, the evaluated data can be used to draw appropriate conclusions about your interests and so-called user profiles can be created. This also makes it possible for the platforms to present you with customized advertisements or products. In most cases, cookies are set in your browser for this purpose, which store data on your usage behavior.
Please note that when using the platforms or our built-in elements, your data may also be processed outside the European Union, since online platforms such as Amazon or eBay are American companies. As a result, you may not be able to claim or enforce your rights in relation to your personal data as easily.
Which data are processed?
Exactly which data is stored and processed depends on the respective external platform. But usually it is data such as phone numbers, email addresses, data you enter in a contact form, user data such as which buttons you click, when you visited which pages, information about your device and your IP address . Very often most of this data is stored in cookies. If you have your own profile on an external platform and are also registered there, data can be linked to the profile. The data collected is stored on the servers of the platforms used and processed there. You can find out exactly how an external platform stores, manages and processes data in the respective data protection declaration. If you have any questions about data storage and data processing or want to assert corresponding rights, we recommend that you contact the platform directly.
Duration of data processing
We will inform you below about the duration of data processing if we have further information on this. For example, Amazon stores data until it is no longer needed for its own purposes. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products.
Right to object
You also have the right and the opportunity to revoke your consent to the use of cookies at any time. This works either via our cookie management tool or via opt-out functions on the respective external platform. You can also prevent data collection by cookies by managing, deactivating or deleting the cookies in your browser.
Since cookies can be used, we also recommend our general data protection declaration on cookies. To find out exactly what data is stored and processed by you, you should read the data protection declarations of the respective external platforms.
legal basis
If you have agreed that your data can be processed and stored by external platforms, this consent is the legal basis for data processing (Article 6 (1) (a) GDPR). In principle, if you have given your consent, your data will also be stored and processed on the basis of a legitimate interest (Art. 6 Para. 1 lit. f GDPR) in quick and effective communication with you or other customers and business partners. If we have integrated elements of external platforms on our website, we only use them if you have given your consent.
Information on special external platforms - if available - can be found in the following sections.
Amazon (Europe) Privacy Policy
We also use the online trading platform Amazon (Europe). The service provider is the American company Amazon Inc. The company Amazon Europe Core S.à rl (Société à responsabilité limitée), 38 avenue John F. Kennedy, L-1855 Luxembourg is responsible for the European area.
Amazon also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.
Amazon uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 GDPR) as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Amazon undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Amazon Data Processing Terms (AWS GDPR DATA PROCESSING), which correspond to the Standard Contractual Clauses, can be found at https://d1.awsstatic.com/legal/aws-gdpr/AWS_GDPR_DPA.pdf .
You can find out more about the data processed by using Amazon in the data protection declaration https://www.amazon.de/gp/help/customer/display.html?nodeId=201909010&ref_=footer_privacy .
Blogs and publication media
Blogs and Publication Media Privacy Statement Summary
👥 Affected: Visitors to the website
🤝 Purpose: Presentation and optimization of our service as well as communication between website visitors, security measures and administration
📓 Data processed: Data such as contact details, IP address and published content.
More details can be found under the tools used.
📅 Storage duration: depends on the tools used
⚖️ Legal basis: Article 6 paragraph 1 letter a GDPR (consent), Article 6 paragraph 1 letter f GDPR (legitimate interests), Article 6 paragraph 1 sentence 1 letter b. GDPR (contract)
What are blogs and publication media?
We use blogs or other means of communication on our website with which we can communicate with you on the one hand and you can also communicate with us on the other. Your data can also be stored and processed by us. This may be necessary so that we can display content appropriately, communication works and security is increased. In our data protection text we go into general information about which of your data can be processed. Exact information on data processing always depends on the tools and functions used. You will find detailed information about data processing in the data protection notices of the individual providers.
Why do we use blogs and publication media?
Our greatest concern with our website is to offer you interesting and exciting content, and at the same time your opinions and content are important to us. That's why we want to create a good interactive exchange between us and you. With various blogs and publication options, we can achieve exactly that. For example, you can post comments about our content, comment on others' comments or, in some cases, post posts yourself.
Which data are processed?
Exactly which data is processed always depends on the communication functions we use. Very often IP address, username and the published content are saved. This is done primarily to ensure security protection, to prevent spam and to be able to take action against illegal content. Cookies can also be used for data storage. These are small text files that are stored with information in your browser. You can find more information about the collected and stored data in our individual sections and in the data protection declaration of the respective provider.
Duration of data processing
We will inform you below about the duration of data processing if we have further information on this. For example, post and comment functions store data until you revoke data storage. In general, personal data is only stored for as long as is absolutely necessary for the provision of our services.
Right to object
You also have the right and the option to revoke your consent to the use of cookies or third-party communication tools at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting the cookies in your browser.
Since cookies can also be used in publication media, we also recommend our general data protection declaration on cookies. To find out exactly what data is stored and processed by you, you should read the data protection declarations of the respective tools.
legal basis
We use the means of communication mainly on the basis of our legitimate interests (Art. 6 Para. 1 lit. f GDPR) in fast and good communication with you or other customers, business partners and visitors. Insofar as the use serves to process contractual relationships or to initiate them, the legal basis is also Article 6 Paragraph 1 Sentence 1 lit. b. GDPR.
Certain types of processing, in particular the use of cookies and the use of comment or message functions, require your consent. If and to the extent that you have consented to data being processed and stored by integrated publication media, this consent is the legal basis for data processing (Article 6 (1) (a) GDPR). Most of the communication features we use set cookies on your browser to store data. We therefore recommend that you read our privacy statement on cookies carefully and consult the privacy statement or cookie policy of the relevant service provider.
You can find information on special tools – if available – in the following sections.
Blog posts and comment functions Privacy Policy
There are various online communication tools that we can use on our website. For example, we use blog posts and comment functions. This gives you the option of commenting on content or writing articles. If you use this function, your IP address can be saved for security reasons. This is how we protect ourselves from illegal content such as insults, illegal advertising or prohibited political propaganda. In order to recognize whether comments are spam, we can also store and process user information on the basis of our legitimate interest. If we start a survey, we also save your IP address for the duration of the survey so that we can be sure that everyone involved really only votes once. Cookies can also be used for storage purposes. All data that we store about you (e.g. content or information about you) remains stored until you object.
Cookie Consent Management Platform
Cookie Consent Management Platform Summary
👥 Affected: Website visitors
🤝 Purpose: Obtaining and managing consent to certain cookies and thus the use of certain tools
📓 Processed data: Data for managing the set cookie settings such as IP address, time of consent, type of consent, individual consents. You can find more details on this for the tool used in each case.
📅 Duration of storage: Depends on the tool used, you have to be prepared for periods of several years
⚖️ Legal bases: Article 6 paragraph 1 lit. a GDPR (consent), Article 6 paragraph 1 lit.f GDPR (legitimate interests)
What is a Cookie Consent Management Platform?
We use Consent Management Platform (CMP) software on our website, which makes it easier for us and you to handle the scripts and cookies used correctly and securely. The software automatically creates a cookie pop-up, scans and controls all scripts and cookies, offers you cookie consent required by data protection law and helps us and you to keep track of all cookies. Most cookie consent management tools identify and categorize all existing cookies. As a website visitor, you then decide for yourself whether and which scripts and cookies you want to allow or not. The following graphic shows the relationship between browser, web server and CMP.
Why do we use a cookie management tool?
Our goal is to offer you the best possible transparency in the area of data protection. We are also legally obliged to do so. We want to inform you as well as possible about all tools and all cookies that can store and process data from you. It is also your right to decide which cookies you accept and which you do not. In order to grant you this right, we first need to know exactly which cookies landed on our website in the first place. Thanks to a cookie management tool, which regularly scans the website for all existing cookies, we know about all cookies and can provide you with GDPR-compliant information about them. You can then accept or reject cookies via the consent system.
Which data are processed?
As part of our cookie management tool, you can manage each individual cookie yourself and have complete control over the storage and processing of your data. The declaration of your consent will be saved so that we do not have to ask you each time you visit our website and we can also prove your consent if required by law. This is stored either in an opt-in cookie or on a server. Depending on the provider of the cookie management tool, the storage period of your cookie consent varies. This data (e.g. pseudonymous user ID, time of consent, detailed information on the cookie categories or tools, browser, device information) is usually stored for up to two years.
Duration of data processing
We will inform you below about the duration of data processing if we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. Data stored in cookies are stored for different lengths of time. Some cookies are already deleted after leaving the website, others can be stored in your browser for several years. The exact duration of the data processing depends on the tool used, in most cases you should be prepared for a storage period of several years. In the respective data protection declarations of the individual providers you will usually receive precise information about the duration of the data processing.
Right to object
You also have the right and the opportunity to revoke your consent to the use of cookies at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting the cookies in your browser.
Information on special cookie management tools, if available, can be found in the following sections.
legal basis
If you agree to cookies, your personal data will be processed and stored via these cookies. If we are allowed to use cookies with your consent (Article 6 Para. 1 lit. a GDPR), this consent is also the legal basis for the use of cookies or the processing of your data. In order to be able to manage the consent to cookies and to enable you to give your consent, a cookie consent management platform software is used. The use of this software enables us to operate the website in an efficient, legally compliant manner, which represents a legitimate interest (Article 6 (1) (f) GDPR).
AdSimple Cookie Manager Privacy Policy
AdSimple Cookie Manager Privacy Policy Summary
👥 Affected: Website visitors
🤝 Purpose: Obtaining consent to certain cookies and thus the use of certain tools
📓 Processed data: Data for managing the set cookie settings such as IP address, time of consent, type of consent, individual consents. You can find more details on this further under in this data protection declaration
📅 Storage period: the cookie used expires after one year
⚖️ Legal bases: Article 6 paragraph 1 lit. a GDPR (consent), Article 6 paragraph 1 lit.f GDPR (legitimate interests)
What is AdSimple Cookie Manager?
We use the AdSimple Cookie Manager from the software development and online marketing company AdSimple GmbH, Fabriksgasse 20, 2230 Gänserndorf on our website. The AdSimple Cookie Manager offers us, among other things, the opportunity to provide you with comprehensive and data protection-compliant cookie information so that you can decide for yourself which cookies you allow and which not. By using this software, data from you will be sent to AdSimple and stored. In this data protection declaration we inform you why we use the AdSimple Cookie Manager, which data is transmitted and stored and how you can prevent this data transmission.
The AdSimple Cookie Manager is software that scans our website and identifies and categorizes all the cookies that are present. In addition, as a website visitor, you will be informed about the use of cookies via a cookie notice script and you can decide for yourself which cookies you allow and which you do not.
Why do we use the AdSimple Cookie Manager on our website?
We want to offer you maximum transparency in the area of data protection. To ensure this, we first need to know exactly which cookies have landed on our website over time. Because AdSimple's Cookie Manager regularly scans our website and finds all cookies, we have full control over these cookies and can therefore act in compliance with the GDPR. This enables us to inform you precisely about the use of cookies on our website. Furthermore, you will always receive an up-to-date and data protection-compliant cookie notice and decide for yourself via the checkbox system which cookies you accept or block.
What data is stored by the AdSimple Cookie Manager?
If you agree to cookies on our website, the following cookie will be set by the AdSimple Cookie Manager:
Name: acm_status
Value: “:true,”statistics”:true,”marketing”:true,”socialmedia”:true,”preferences”:true}
Purpose: Your consent status is stored in this cookie. This allows our website to read and follow the current status even on future visits.
Expiry date: after one year
How long and where is the data stored?
All data collected by the AdSimple Cookie Manager is only transferred and stored within the European Union. The data collected is stored on the AdSimple servers at Hetzner GmbH in Germany. Only AdSimple GmbH and Hetzner GmbH have access to this data.
How can I delete my data or prevent data storage?
You have the right to access and delete your personal data at any time. You can prevent data collection and storage, for example, by refusing the use of cookies via the cookie notice script. Your browser offers another possibility to prevent data processing or to manage it according to your wishes. Depending on the browser, cookie management works a little differently. Here you will find the instructions for the currently most popular browsers:
Chrome: Delete, enable and manage cookies in Chrome
Safari: Managing Cookies and Website Data with Safari
Firefox: Clear cookies to remove data websites have placed on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Deleting and managing cookies
legal basis
If you agree to cookies, your personal data will be processed and stored via these cookies. If we are allowed to use cookies with your consent (Article 6 Para. 1 lit. a GDPR), this consent is also the legal basis for the use of cookies or the processing of your data. The AdSimple Cookie Manager is used to manage the consent to cookies and to enable you to give your consent. The use of this software enables us to operate the website in an efficient, legally compliant manner, which represents a legitimate interest (Article 6 (1) (f) GDPR).
We hope we have given you a good overview of the data traffic and data processing by the AdSimple Cookie Manager. If you want to learn more about this tool, we recommend you visit the description page https://www.adsimple.at/adsimple-cookie-manager/.
Cookiebot Privacy Policy
Cookiebot privacy policy summary
👥 Affected: Website visitors
🤝 Purpose: Obtaining consent to certain cookies and thus the use of certain tools
📓 Data processed: Data for managing the set cookie settings such as IP address, time of consent, type of consent, individual consents. You can find more details on this for the tool used in each case.
📅 Storage period: the data will be deleted after one year
⚖️ Legal bases: Article 6 paragraph 1 lit. a GDPR (consent), Article 6 paragraph 1 lit.f GDPR (legitimate interests)
What is Cookiebot?
We use functions of the provider Cookiebot on our website. The company behind Cookiebot is Cybot A/S, Havnegade 39, 1058 Copenhagen, DK. Among other things, Cookiebot offers us the option of providing you with a comprehensive cookie notice (also known as a cookie banner or cookie notice). By using this function, data from you can be sent to Cookiebot or Cybot, stored and processed. In this data protection declaration we inform you why we use Cookiebot, which data is transferred and how you can prevent this data transfer.
Cookiebot is a software product by Cybot. The software automatically creates a GDPR-compliant cookie notice for our website visitors. In addition, the technology behind Cookiebot scans, controls and evaluates all cookies and tracking measures on our website.
Why do we use Cookiebot on our website?
We take data protection very seriously. We want to show you exactly what is going on on our website and which of your data is stored. Cookiebot helps us to get a good overview of all our cookies (first and third-party cookies). This enables us to inform you accurately and transparently about the use of cookies on our website. You always get an up-to-date and data protection-compliant cookie notice and decide for yourself which cookies you allow and which not.
What data does Cookiebot store?
If you allow cookies, the following data will be transmitted to Cybot, stored and processed.
IP address (in anonymous form, the last 3 digits are set to 0)
Date and time of your consent
our website url
technical browser data
encrypted, anonymous key
the cookies you have allowed (as proof of consent)
The following cookies are set by Cookiebot if you have consented to the use of cookies:
Surname: CookieConsent
Worth: {stamp:'P7to4eNgIHvJvDerjKneBsmJQd9111887003-2
Purpose of use: Your consent status is saved in this cookie. This allows our website to read and follow the current status even on future visits.
Expiry Date: after a year
Surname: CookieConsentBulkTicket
Worth: kDSPWpA%2fjhljZKClPqsncfR8SveTnNWhys5NojaxdFYBPjZ2PaDnUw%3d%3111887003-6
Purpose of use: This cookie is set if you allow all cookies and have therefore activated a "collective consent". The cookie then stores its own, random and unique ID.
Expiry Date: after a year
Note: Please keep in mind that this is an example list and we cannot claim to be complete. In the cookie statement below https://www.cookiebot.com/de/cookie-declaration/ see which other cookies can be used.
According to Cybot's privacy policy, the company does not resell personal information. However, Cybot passes on data to trusted third parties or subcontractors who help the company to achieve its own business goals. Data will also be passed on if this is legally required.
How long and where is the data stored?
All data collected is transmitted, stored and forwarded exclusively within the European Union. The data is stored in an Azure data center (cloud provider is Microsoft). on https://azure.microsoft.com/de-de/global-infrastructure/regions/ learn more about all "Azure regions". All user data will be deleted by Cookiebot after 12 months from registration (cookie consent) or immediately after termination of the Cookiebot service.
How can I delete my data or prevent data storage?
You have the right to access and delete your personal data at any time. You can prevent data collection and storage, for example, by refusing the use of cookies via the cookie notice. Your browser offers another possibility to prevent data processing or to manage it according to your wishes. Depending on the browser, cookie management works a little differently. Here you will find the instructions for the currently most popular browsers:
Chrome: Delete, enable and manage cookies in Chrome
Safari: Managing Cookies and Website Data with Safari
Firefox: Clear cookies to remove data websites have placed on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Deleting and managing cookies
legal basis
If you agree to cookies, your personal data will be processed and stored via these cookies. If we are allowed to use cookies with your consent (Article 6 Para. 1 lit. a GDPR), this consent is also the legal basis for the use of cookies or the processing of your data. In order to be able to manage the consent to cookies and to enable you to give your consent, the Cookiebot is used. The use of this software enables us to operate the website in an efficient, legally compliant manner, which represents a legitimate interest (Article 6 (1) (f) GDPR).
If you want to learn more about the data protection guidelines of "Cookiebot" or the company behind it, Cybot, we recommend the data protection guidelines under Read https://www.cookiebot.com/de/privacy-policy/ .
payment provider
Payment Provider Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: To enable and optimize the payment process on our website
📓 Processed data: Data such as name, address, bank details (account number, credit card number, passwords, TANs, etc.), IP address and contract data
More details can be found in the respective payment provider tool used.
📅 Storage duration: depends on the payment provider used
⚖️ Legal bases: Art. 6 (1) (b) GDPR (performance of a contract)
What is a payment provider?
We use online payment systems on our website, which enable us and you to make a secure and smooth payment process. Among other things, personal data can be sent to the respective payment provider, stored and processed there. Payment providers are online payment systems that enable you to place an order via online banking. The payment processing is carried out by the payment provider you have chosen. We will then receive information about the payment made. Any user who has an active online banking account with PIN and TAN can use this method. There are hardly any banks that do not offer or accept such payment methods.
Why do we use payment providers on our website?
Of course, we want to offer the best possible service with our website and our integrated online shop, so that you feel comfortable on our site and use our offers. We know that your time is precious and that payment processing in particular has to work quickly and smoothly. For these reasons, we offer you various payment providers. You can choose your preferred payment provider and pay in the usual way.
Which data are processed?
Which data is processed exactly depends on the respective payment provider. Basically, however, data such as name, address, bank details (account number, credit card number, passwords, TANs, etc.) are stored. This is necessary data in order to be able to carry out a transaction at all. In addition, any contract data and user data, such as when you visit our website, what content you are interested in or which subpages you click on, can also be stored. Most payment providers also store your IP address and information about the computer you are using.
The data is usually stored and processed on the servers of the payment providers. As the website operator, we do not receive this data. We are only informed whether the payment worked or not. For identity and credit checks, payment providers may forward data to the appropriate authority. The business and data protection principles of the respective provider always apply to all payment transactions. Therefore, please always take a look at the general terms and conditions and the data protection declaration of the payment provider. You also have the right, for example, to have data deleted or corrected at any time. Please contact the respective service provider regarding your rights (right of withdrawal, right to information and right to be affected).
Duration of data processing
We will inform you below about the duration of data processing if we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. If it is required by law, for example in the case of accounting, this storage period can also be exceeded. We keep accounting documents (invoices, contractual documents, account statements, etc.) belonging to a contract for 10 years (§ 147 AO) and other relevant business documents for 6 years (§ 247 HGB) after they have been incurred.
Right to object
You always have the right to information, correction and deletion of your personal data. If you have any questions, you can also contact the person responsible for the payment provider used at any time. You can find contact details either in our specific privacy policy or on the website of the relevant payment provider.
You can delete, disable or manage cookies that payment providers use for their functions in your browser. Depending on which browser you use, this works in different ways. Please note, however, that the payment process may then no longer work.
legal basis
We therefore offer other payment service providers in addition to the conventional bank/credit institutions for the processing of contractual or legal relationships (Art. 6 Para. 1 lit. b DSGVO). The data protection declarations of the individual payment providers (such as Amazon Payments, Apple Pay or Discover) provide you with a detailed overview of data processing and data storage. In addition, you can always contact the person responsible if you have any questions about data protection-related topics.
Information on the special payment providers - if available - can be found in the following sections.
Amazon Payments Privacy Policy
We use Amazon Payments, a service for online payment methods, on our website. The service provider is the American company Amazon.com Inc. The company Amazon Payments Europe SCA (38 Avenue JF Kennedy, L-1855 Luxembourg) is responsible for the European area.
Amazon also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.
Amazon uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 GDPR) as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Amazon undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Amazon Data Processing Terms (AWS GDPR DATA PROCESSING), which correspond to the Standard Contractual Clauses, can be found at https://d1.awsstatic.com/legal/aws-gdpr/AWS_GDPR_DPA.pdf .
You can find out more about the data processed through the use of Amazon Payments in the Privacy Policy https://pay.amazon.de/help/201212490 .
Apple Pay Privacy Policy
We use Apple Pay, a service for online payment methods, on our website. Service provider is the American company Apple Inc., Infinite Loop, Cupertino, CA 95014, USA.
Apple also processes data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.
Apple uses standard contractual clauses approved by the EU Commission (= Art. 46. Para. 2 and 3 GDPR). These clauses oblige Apple to comply with EU data protection standards when processing relevant data outside of the EU. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the clauses here: https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de .
You can find out more about the data processed through the use of Apple Pay in the Privacy Policy https://www.apple.com/legal/privacy/de-ww/ .
PayPal Privacy Policy
We use the online payment service PayPal on our website. The service provider is the American company PayPal Inc. The company PayPal Europe (S.à rl et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg) is responsible for the European area.
PayPal also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.
PayPal uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR) as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, PayPal undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
For more information on the Standard Contractual Clauses and the data processed using PayPal Marketing Solutions, see the Privacy Policy https://www.paypal.com/c2/webapps/mpp/ua/privacy-full .
Klarna Checkout Privacy Policy
Klarna Checkout Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Optimizing the payment process on our website
📓 Processed data: Data such as name, address, bank details (account number, credit card number, passwords, TANs, etc.), IP address and contract data
More details can be found below in this data protection declaration.
📅 Storage period: Data is stored as long as Klarna needs it for the processing purpose.
⚖️ Legal basis: Article 6 (1) (c) GDPR (legal obligation), Article 6 (1) (f) GDPR (legitimate interests)
What is Klarna Checkout?
We use the Klarna Checkout online payment system from the Swedish company Klarna Bank AB on our website. Klarna Bank has its main office at Sveavägen 46, 111 34 Stockholm, Sweden. If you decide to use this service, personal data, among other things, will be sent to Klarna, stored and processed. In this data protection declaration we would like to give you an overview of data processing by Klarna.
Klarna Checkout is a payment system for orders in an online shop. The user selects the payment method and Klarna Checkout takes over the entire payment process. Once a user has made a payment via the checkout system and entered the relevant data, future online purchases can be made even faster and easier. The Klarna system then recognizes the existing customer after entering the e-mail address and postal code.
Why do we use Klarna Checkout for our website?
Our goal with our website and our integrated online shop is to offer you the best possible service. In addition to the overall experience on the website and our offers, this also includes smooth, fast and secure payment processing for your orders. To ensure this, we use the Klarna Checkout payment system.
What data is stored by Klarna Checkout?
As soon as you opt for the Klarna payment service and pay using the Klarna Checkout payment method, you also transmit personal data to the company. Technical data such as browser type, operating system, our Internet address, date and time, language settings, time zone settings and IP address are collected from you on the Klarna checkout page and transmitted to the Klarna servers and stored there. This data is also saved if you have not yet completed an order.
If you order a product or service through our shop, you must enter your personal data in the fields provided. This data is processed by Klarna for payment processing. The following personal data (as well as general product information) can be stored and processed by Klarna for credit and identity checks:
Contact information: name, date of birth, national ID number, title, billing and shipping address, email address, phone number, nationality or salary.
Payment information such as credit card details or your bank account number
Product information such as tracking number, type of item and price of the product
In addition, there is also data that can be collected optionally, if you consciously decide to do so. These are, for example, political, religious or ideological beliefs or various health data.
In addition to the data mentioned above, Klarna can also collect data about the goods or services that you buy or order, itself or through third parties (such as through us or through public databases). This can be, for example, the tracking number or the type of item ordered, but also information about your creditworthiness, your income or the granting of credit. Klarna may also share your personal information with service providers such as software providers, data storage providers or us as a retailer.
When data is automatically entered into a form, cookies are always involved. If you do not want to use this function, you can deactivate these cookies at any time. Further down in the text you will find instructions on how to delete, deactivate or manage cookies in your browser. Our tests have shown that Klarna does not set any cookies directly. If you choose the payment method “Klarna Sofort” and click on “Order”, you will be redirected to the Sofort website. After the successful payment you will come to our thank you page. There the following cookie is set by sofort.com:
Name: SOFUEB
Worth: e8cipp378mdscn9e17kajlfhv7111887003-4
Purpose of use: This cookie stores your session ID.
Expiry Date: after ending the browser session
How long and where is the data stored?
Klarna endeavors to store your data only within the EU or the European Economic Area (EEA). However, data may also be transferred outside the EU/EEA. When that happens, Klarna ensures that data protection is in line with the GDPR and the third country is subject to an adequacy decision by the European Union. The data is always stored as long as Klarna needs it for the processing purpose.
How can I delete my data or prevent data storage?
You can revoke your consent to Klarna processing personal data at any time. You always have the right to information, correction and deletion of your personal data. All you have to do is contact the company or the company's data protection team by sending an email to datenschutz@klarna.de. Via the Klarna website "My privacy request" you can also contact Klarna directly.
You can delete, deactivate or manage cookies that Klarna may use for its functions in your browser. Depending on which browser you use, this works in different ways. The following instructions show how to manage cookies in your browser:
Chrome: Delete, enable and manage cookies in Chrome
Safari: Managing Cookies and Website Data with Safari
Firefox: Clear cookies to remove data websites have placed on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Deleting and managing cookies
legal basis
In addition to the conventional bank/credit institutions, we also offer the payment service provider Klarna Checkout for the processing of contractual or legal relationships (Art. 6 Para. 1 lit. b DSGVO).
We hope to have given you a good overview of data processing by Klarna. If you want to learn more about how your data is handled, we recommend the Klarna data protection declaration below https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/privacy .
social media
Social Media Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Presentation and optimization of our service, contact with visitors, interested parties, etc., advertising
📓 Data processed: data such as phone numbers, email addresses, contact details, user behavior data, information about your device and your IP address.
More details can be found in the respective social media tool used.
📅 Duration of storage: depends on the social media platforms used
⚖️ Legal basis: Article 6 paragraph 1 lit. a GDPR (consent), Article 6 paragraph 1 lit. f GDPR (legitimate interests)
What is social media?
In addition to our website, we are also active on various social media platforms. Data from users can be processed so that we can specifically address users who are interested in us via the social networks. In addition, elements of a social media platform may also be embedded directly into our website. This is the case, for example, if you click on a so-called social button on our website and are forwarded directly to our social media presence. So-called social media or social media refers to websites and apps through which registered members can produce content, exchange content openly or in certain groups and network with other members.
Why do we use social media?
For years, social media platforms have been where people communicate and connect online. With our social media appearances, we can bring our products and services closer to interested parties. The social media elements integrated into our website help you to be able to switch to our social media content quickly and without complications.
The data that is stored and processed as a result of your use of a social media channel is primarily intended to be able to carry out web analyses. The aim of these analyzes is to be able to develop more precise and personal marketing and advertising strategies. Depending on your behavior on a social media platform, the evaluated data can be used to draw appropriate conclusions about your interests and so-called user profiles can be created. It is also possible for the platforms to present you with customized advertisements. In most cases, cookies are set in your browser for this purpose, which store data on your usage behavior.
We generally assume that we remain responsible under data protection law, even if we use the services of a social media platform. However, the European Court of Justice has decided that in certain cases the operator of the social media platform can be jointly responsible with us within the meaning of Art. 26 DSGVO. If this is the case, we will point this out separately and work on the basis of a relevant agreement. The essence of the agreement is then reproduced below for the platform concerned.
Please note that when using the social media platforms or our built-in elements, your data may also be processed outside the European Union, as many social media channels, such as Facebook or Twitter, are American companies. As a result, you may not be able to claim or enforce your rights in relation to your personal data as easily.
Which data are processed?
Exactly which data is stored and processed depends on the respective provider of the social media platform. But usually it is data such as telephone numbers, e-mail addresses, data that you enter in a contact form, user data such as which buttons you click, who you like or follow, when you visited which pages, information about your device and your IP address. Most of this data is stored in cookies. Especially if you have a profile on the visited social media channel and are logged in, data can be linked to your profile.
All data collected via a social media platform is also stored on the providers' servers. This means that only the providers have access to the data and can give you the right information or make changes.
If you want to know exactly what data is stored and processed by the social media providers and how you can object to the data processing, you should carefully read the respective data protection declaration of the company. Even if you have questions about data storage and data processing or want to assert corresponding rights, we recommend that you contact the provider directly.
Duration of data processing
We will inform you below about the duration of data processing if we have further information on this. For example, the social media platform Facebook stores data until it is no longer needed for its own purposes. Customer data that is compared with your own user data will be deleted within two days. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. If it is required by law, such as in the case of accounting, this storage period can also be exceeded.
Right to object
You also have the right and the ability to revoke your consent to the use of cookies or third-party providers such as embedded social media elements at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting the cookies in your browser.
Since cookies can be used with social media tools, we also recommend our general data protection declaration on cookies. To find out exactly what data is stored and processed by you, you should read the data protection declarations of the respective tools.
legal basis
If you have agreed that your data can be processed and stored by integrated social media elements, this consent is the legal basis for data processing (Article 6 (1) (a) GDPR). In principle, if you have given your consent, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 Para. 1 lit. f GDPR) in quick and good communication with you or other customers and business partners. However, we only use the tools if you have given your consent. Most social media platforms also set cookies on your browser to store data. We therefore recommend that you read our privacy statement on cookies carefully and consult the privacy statement or cookie policy of the relevant service provider.
Information on special social media platforms - if available - can be found in the following sections.
Facebook Privacy Policy
Facebook Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Optimization of our service
📓 Data processed: data such as customer data, user behavior data, information about your device and your IP address.
More details can be found below in the data protection declaration.
📅 Storage period: until the data is no longer useful for Facebook's purposes
⚖️ Legal basis: Article 6 paragraph 1 lit. a GDPR (consent), Article 6 paragraph 1 lit. f GDPR (legitimate interests)
What are Facebook tools?
We use selected Facebook tools on our website. Facebook is a social media network operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland. These tools allow us to offer you and people who are interested in our products and services the best possible offer.
If data is collected and forwarded from you via our embedded Facebook elements or via our Facebook page (fan page), both we and Facebook Ireland Ltd. responsible for. Facebook is solely responsible for the further processing of this data. Our joint commitments were also included in a publicly available agreement https://www.facebook.com/legal/controller_addendum anchored. This states, for example, that we must clearly inform you about the use of Facebook tools on our site. Furthermore, we are also responsible for ensuring that the tools are securely integrated into our website in accordance with data protection law. Facebook, on the other hand, is responsible for the data security of Facebook products, for example. If you have any questions about data collection and data processing by Facebook, you can contact the company directly. If you address the question to us, we are obliged to forward it to Facebook.
Below we provide an overview of the various Facebook tools, what data is sent to Facebook and how you can delete this data.
In addition to many other products, Facebook also offers the so-called “Facebook Business Tools”. This is the official name of Facebook. But since the term is hardly known, we decided to just call them Facebook tools. These include, among others:
Facebook pixel
social plug-ins (such as the "Like" or "Share" button)
Facebook login
Account Kit
APIs (programming interface)
SDKs (collection of programming tools)
Platform Integrations
plugins
codes
specifications
documentations
Technologies and Services
Through these tools, Facebook expands its services and has the ability to receive information about user activities outside of Facebook.
Why do we use Facebook tools on our website?
We only want to show our services and products to people who are really interested in them. With the help of advertisements (Facebook ads) we can reach exactly these people. In order to be able to show users appropriate advertising, however, Facebook needs information about people's wishes and needs. Information about user behavior (and contact details) is made available to the company on our website. As a result, Facebook collects better user data and can show interested people appropriate advertising about our products or services. The tools thus enable tailor-made advertising campaigns on Facebook.
Facebook calls data about your behavior on our website “event data”. These are also used for measurement and analysis services. Facebook can thus create "campaign reports" on our behalf about the effect of our advertising campaigns. Furthermore, through analyzes we get a better insight into how you use our services, website or products. As a result, we use some of these tools to optimize your user experience on our website. For example, you can use the social plug-ins to share content on our site directly on Facebook.
What data is stored by Facebook tools?
By using individual Facebook tools, personal data (customer data) can be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number and IP address can be sent.
Facebook uses this information to match the data with the data it has from you (if you are a Facebook member). Before customer data is transmitted to Facebook, so-called "hashing" takes place. This means that a data set of any size is transformed into a character string. This is also used to encrypt data.
In addition to the contact data, "event data" is also transmitted. "Event data" means the information that we receive about you on our website. For example, which subpages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless the company has explicit permission or is legally required to do so. "Event data" may also be linked to contact information. This allows Facebook to offer better personalized advertising. After the matching process already mentioned, Facebook deletes the contact data again.
In order to be able to deliver advertisements in an optimized manner, Facebook only uses the event data if it has been combined with other data (which was collected by Facebook in a different way). Facebook also uses this event data for security, protection, development and research purposes. Much of this data is transmitted to Facebook via cookies. Cookies are small text files that are used to store data or information in browsers. Depending on the tools used and whether you are a Facebook member, a different number of cookies will be created in your browser. In the descriptions of the individual Facebook tools, we go into more detail about individual Facebook cookies. You can also find general information about the use of Facebook cookies at https://www.facebook.com/policies/cookies .
How long and where is the data stored?
In principle, Facebook stores data until it is no longer required for its own services and Facebook products. Facebook has servers all over the world where its data is stored. However, customer data will be deleted within 48 hours after it has been compared with your own user data.
How can I delete my data or prevent data storage?
In accordance with the General Data Protection Regulation, you have the right to information, correction, transferability and deletion of your data.
The data will only be completely deleted if you completely delete your Facebook account. And this is how deleting your Facebook account works:
1) Click Settings on the right side of Facebook.
2) Then click on "Your Facebook Information" in the left column.
3) Now click “Deactivation and Deletion”.
4) Now select “Delete Account” and then click “Next and Delete Account”
5) Now enter your password, click on "Next" and then on "Delete Account"
The data that Facebook receives via our site is stored, among other things, via cookies (e.g. in the case of social plugins). You can deactivate, delete or manage individual or all cookies in your browser. Depending on which browser you use, this works in different ways. The following instructions show how to manage cookies in your browser:
Chrome: Delete, enable and manage cookies in Chrome
Safari: Managing Cookies and Website Data with Safari
Firefox: Clear cookies to remove data websites have placed on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Deleting and managing cookies
If you generally do not want any cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can decide for each individual cookie whether you allow it or not.
legal basis
If you have agreed that your data can be processed and stored by integrated Facebook tools, this consent is the legal basis for data processing (Article 6 (1) (a) GDPR). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 Para. 1 lit. f GDPR) in quick and effective communication with you or other customers and business partners. However, we only use the tools if you have given your consent. Most social media platforms also set cookies on your browser to store data. We therefore recommend that you read our privacy statement on cookies carefully and consult Facebook's privacy policy or cookie policy.
Facebook also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.
Facebook uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 GDPR) as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Facebook undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Facebook data processing terms, which correspond to the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing .
We hope we have given you the most important information about the use and data processing by the Facebook tools. If you want to learn more about how Facebook uses your data, we recommend the data guidelines on https://www.facebook.com/about/privacy/update .
Facebook Social Plugins Privacy Policy
So-called social plug-ins from the company Facebook Inc. are installed on our website. You can recognize these buttons by the classic Facebook logo, such as the "Like" button (the hand with the thumb raised) or by a clear "Facebook plug-in" label. A social plugin is a small piece of Facebook that is integrated into our site. Each plugin has its own function. The most used features are the familiar “Like” and “Share” buttons.
The following social plug-ins are offered by Facebook:
“Save” button
Like button, share, send and quote
Page Plugin
Comments
Messenger plugin
Embedded posts and video player
Groups plugin
on https://developers.facebook.com/docs/plugins you will receive more detailed information on how the individual plug-ins are used. We use the social plug-ins on the one hand to offer you a better user experience on our site and on the other hand because Facebook can use them to optimize our advertisements.
If you have a Facebook account or facebook.com If you have visited before, Facebook has already set at least one cookie in your browser. In this case, your browser sends information to Facebook via this cookie as soon as you visit our site or interact with social plug-ins (e.g. the "Like" button).
The information received will be deleted or made anonymous within 90 days. According to Facebook, this data includes your IP address, which website you visited, the date, time and other information relating to your browser.
In order to prevent Facebook from collecting a lot of data during your visit to our website and connecting it to Facebook data, you must log out of Facebook while you are visiting the website (log out).
If you are not logged into Facebook or do not have a Facebook account, your browser will send less information to Facebook because you have fewer Facebook cookies. Nevertheless, data such as your IP address or which website you visit can be transmitted to Facebook. We would like to expressly point out that we do not know the exact content of the data. However, based on our current state of knowledge, we try to inform you as much as possible about data processing. You can also find out how Facebook uses the data in the company's data policy at https://www.facebook.com/about/privacy/update read.
At least the following cookies are set in your browser when you visit a website with social plug-ins from Facebook:
Surname: dpr
Worth: not specified
Purpose of use: This cookie is used to make the social plugins work on our website.
Expiry Date: after the session ends
Surname: fr
Worth: 0jieyh4111887003c2GnlufEJ9..Bde09j…1.0.Bde09j
Purpose of use: The cookie is also necessary for the plug-ins to function properly.
Expiry Date: after 3 months
Annotation: These cookies were set after a test, even if you are not a Facebook member.
If you are logged in to Facebook, you can change your settings for advertisements under https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen change yourself. If you are not a Facebook user, you can http://www.youronlinechoices.com/de/praferenzmanagement/ basically manage your usage-based online advertising. There you have the option of deactivating or activating providers.
If you want to learn more about Facebook's privacy policy, we recommend the company's own privacy policy https://www.facebook.com/policy.php .
Facebook Login Privacy Policy
We have integrated the practical Facebook login on our site. You can easily log in to us with your Facebook account without having to create another user account. If you decide to register via the Facebook login, you will be redirected to the social media network Facebook. There you can register using your Facebook user data. This login procedure saves data about you and your user behavior and transmits it to Facebook.
In order to save the data, Facebook uses various cookies. In the following we show you the most important cookies that are set in your browser or already exist when you log in to our site using the Facebook login:
Surname: fr
Worth: 0jieyh4c2GnlufEJ9..Bde09j…1.0.Bde09j
Purpose of use: This cookie is used to ensure that the social plugin on our website works in the best possible way.
Expiry Date: after 3 months
Surname: datr
Worth: 4Jh7XUA2111887003SEmPsSfzCOO4JFFl
Purpose of use: Facebook sets the "datr" cookie when a web browser accesses facebook.com, and the cookie helps identify login activity and protect users.
Expiry Date: after 2 years
Surname: _js_datr
Worth: deleted
Purpose of use: Facebook sets this session cookie for tracking purposes, even if you do not have a Facebook account or are logged out.
Expiry Date: after the session ends
Annotation: The cookies listed are just a small selection of the cookies available to Facebook. Other cookies are, for example, _ fbp, sb or wd. A complete list is not possible because Facebook has a large number of cookies and uses them variably.
On the one hand, the Facebook login offers you a quick and easy registration process, on the other hand we have the opportunity to share data with Facebook. This allows us to better tailor our offering and our promotions to your interests and needs. Data that we receive from Facebook in this way is public data such as
your facebook name
your profile picture
a registered email address
friend lists
Button information (e.g. "Like" button)
birthday date
language
residence
In return, we provide Facebook with information about your activities on our website. This includes information about the device you are using, which subpages you visit or which products you have purchased from us.
By using Facebook Login, you agree to the data processing. You can revoke this agreement at any time. If you want to find out more information about data processing by Facebook, we recommend the Facebook data protection declaration below https://de-de.facebook.com/policy.php .
If you are logged in to Facebook, you can change your settings for advertisements under https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen change yourself.
Instagram Privacy Policy
Instagram Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Optimization of our service
📓 Data processed: Data such as user behavior data, information about your device and your IP address.
More details can be found below in the data protection declaration.
📅 Storage period: until Instagram no longer needs the data for its purposes
⚖️ Legal basis: Article 6 paragraph 1 lit. a GDPR (consent), Article 6 paragraph 1 lit. f GDPR (legitimate interests)
What is Instagram?
We have integrated Instagram functions on our website. Instagram is a social media platform operated by Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Facebook Inc. since 2012 and is one of the Facebook products. Embedding Instagram content on our website is called embedding. This enables us to show you content such as buttons, photos or videos from Instagram directly on our website. If you call up web pages on our website that have an integrated Instagram function, data will be transmitted to Instagram, stored and processed. Instagram uses the same systems and technologies as Facebook. Your data will thus be processed across all Facebook companies.
In the following we would like to give you a more detailed insight into why Instagram collects data, what data it is and how you can largely control the data processing. Since Instagram belongs to Facebook Inc., we get our information from the Instagram guidelines on the one hand, but also from the Facebook data guidelines on the other.
Instagram is one of the most well-known social media networks worldwide. Instagram combines the advantages of a blog with the advantages of audiovisual platforms such as YouTube or Vimeo. You can upload photos and short videos to "Insta" (as many users casually call the platform), edit them with various filters and also share them on other social networks. And if you don't want to be active yourself, you can just follow other interesting users.
Why do we use Instagram on our website?
Instagram is the social media platform that has really taken off in recent years. And of course we also reacted to this boom. We want you to feel as comfortable as possible on our website. Therefore, a varied preparation of our content is a matter of course for us. The embedded Instagram functions allow us to enrich our content with helpful, funny or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also be useful for personalized advertising on Facebook. In this way, our advertisements only get to people who are really interested in our products or services.
Instagram also uses the collected data for measurement and analysis purposes. We get summarized statistics and thus more insight into your wishes and interests. It is important to note that these reports do not personally identify you.
What data is stored by Instagram?
When you come across one of our pages that has Instagram features (such as Instagram images or plugins) built in, your browser automatically connects to Instagram's servers. Data is sent to Instagram, stored and processed. This is regardless of whether you have an Instagram account or not. This includes information about our website, about your computer, about purchases made, about advertisements that you see and how you use our offer. Furthermore, the date and time of your interaction with Instagram are also saved. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.
Facebook distinguishes between customer data and event data. We assume that this is the case with Instagram as well. Customer data are, for example, name, address, telephone number and IP address. This customer data will only be transmitted to Instagram if it has been "hashed" beforehand. Hashing means converting a record into a string. This allows you to encrypt the contact data. In addition, the “event data” mentioned above are also transmitted. Facebook – and consequently also Instagram – understands “event data” to be data about your user behavior. It can also happen that contact data is combined with event data. The contact data collected will be compared with the data that Instagram already has from you.
The collected data is transmitted to Facebook via small text files (cookies), which are usually set in your browser. Depending on the Instagram functions used and whether you have an Instagram account yourself, different amounts of data are stored.
We assume that data processing works the same on Instagram as on Facebook. That means: if you have an Instagram account or www.instagram.com visited, Instagram has set at least one cookie. If this is the case, your browser sends information to Instagram via the cookie as soon as you come into contact with an Instagram function. This data will be deleted or made anonymous again after 90 days at the latest (after comparison). Although we have dealt intensively with Instagram's data processing, we cannot say exactly what data Instagram collects and stores.
In the following we show you cookies that are set in your browser at least when you click on an Instagram function (such as a button or an Insta image). In our test, we assume that you do not have an Instagram account. Of course, if you are logged in to Instagram, significantly more cookies will be set in your browser.
These cookies were used in our test:
Surname: csrftoken
Worth: “”
Purpose of use: This cookie is set with high probability for security reasons to prevent falsification of requests. However, we could not find out more precisely.
Expiry Date: after a year
Surname: middle
Worth: “”
Purpose of use: Instagram sets this cookie to optimize its own services and offers on and off Instagram. The cookie defines a unique user ID.
Expiry Date: after the end of the session
Surname: fbsr_111887003124024
Worth: not specified
Purpose of use: This cookie stores the log-in request for users of the Instagram app.
Expiry Date: after the end of the session
Surname: right
Worth: ATN
Purpose of use: This is an Instagram cookie that ensures functionality on Instagram.
Expiry Date: after the end of the session
Surname: holidays
Worth: “{”194.96.75.33”:1901}:1iEtYv:Y833k2_UjKvXgYe111887003”
Purpose of use: This cookie is used for Instagram marketing purposes.
Expiry Date: after the end of the session
Annotation: We cannot claim completeness here. Which cookies are set in the individual case depends on the embedded functions and your use of Instagram.
How long and where is the data stored?
Instagram shares the information it receives between the Facebook companies with external partners and with people you connect with around the world. Data processing is carried out in compliance with our own data policy. For security reasons, among other things, your data is distributed across the world on Facebook servers. Most of these servers are located in the USA.
How can I delete my data or prevent data storage?
Thanks to the General Data Protection Regulation, you have the right to information, transferability, correction and deletion of your data. You can manage your data in the Instagram settings. If you want to completely erase your data on Instagram, you need to permanently delete your Instagram account.
And this is how the Instagram account deletion works:
First, open the Instagram app. On your profile page, go down and click on "Help Center". You are now on the company's website. On the webpage, click "Manage Account" and then click "Delete Your Account".
If you delete your account entirely, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you is not part of your account and consequently will not be deleted.
As already mentioned above, Instagram stores your data primarily via cookies. You can manage, deactivate or delete these cookies in your browser. Management always works a bit differently depending on your browser. Here we show you the instructions for the most important browsers.
Chrome: Delete, enable and manage cookies in Chrome
Safari: Managing Cookies and Website Data with Safari
Firefox: Clear cookies to remove data websites have placed on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Deleting and managing cookies
You can also basically set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.
legal basis
If you have agreed that your data can be processed and stored by integrated social media elements, this consent is the legal basis for data processing (Article 6 (1) (a) GDPR). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 Para. 1 lit. f GDPR) in quick and effective communication with you or other customers and business partners. However, we only use the integrated social media elements if you have given your consent. Most social media platforms also set cookies on your browser to store data. We therefore recommend that you read our privacy statement on cookies carefully and consult the privacy statement or cookie policy of the relevant service provider.
Instagram and Facebook also process data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.
Facebook uses standard contractual clauses approved by the EU Commission (= Art. 46. Para. 2 and 3 GDPR). These clauses oblige Facebook to comply with EU data protection standards when processing relevant data outside of the EU. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the clauses here: https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de .
We have tried to give you the most important information about data processing by Instagram. on https://help.instagram.com/519522125107875
you can learn more about Instagram's data policies.
LinkedIn Privacy Policy
LinkedIn Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Optimization of our service
📓 Data processed: Data such as user behavior data, information about your device and your IP address.
More details can be found below in the data protection declaration.
📅 Duration of storage: the data is generally deleted within 30 days
⚖️ Legal basis: Article 6 paragraph 1 lit. a GDPR (consent), Article 6 paragraph 1 lit. f GDPR (legitimate interests)
What is LinkedIn?
On our website we use social plug-ins from the social media network LinkedIn, the company LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. The social plug-ins can be feeds, content sharing or linking to our LinkedIn page. The social plug-ins are clearly marked with the well-known LinkedIn logo and allow, for example, interesting content to be shared directly via our website. LinkedIn Ireland Unlimited Company Wilton Place in Dublin is responsible for data processing in the European Economic Area and Switzerland.
By embedding such plug-ins, data can be sent to LinkedIn, stored and processed there. In this data protection declaration, we want to inform you what data is involved, how the network uses this data and how you can manage or prevent data storage.
LinkedIn is the largest social network for business contacts. Unlike Facebook, for example, the company focuses exclusively on establishing business contacts. Companies can present services and products on the platform and establish business relationships. Many people also use LinkedIn to look for a job or to find suitable employees for their own company. In Germany alone, the network has over 11 million members. In Austria there are about 1.3 million.
Why do we use LinkedIn on our website?
We know how busy you are. You can't track all social media channels individually. Even if, as in our case, it would be worth it. Because we keep posting interesting news or reports that are worth spreading. That is why we have created the possibility on our website to share interesting content directly on LinkedIn or to refer directly to our LinkedIn page. We consider built-in social plug-ins as an extended service on our website. The data that LinkedIn collects also helps us to only show possible advertising measures to people who are interested in our offer.
What data does LinkedIn store?
LinkedIn does not store any personal data simply by integrating the social plug-ins. LinkedIn calls this data generated by plug-ins passive impressions. However, if you click on a social plug-in, for example to share our content, the platform saves personal data as so-called "active impressions". This is regardless of whether you have a LinkedIn account or not. If you are logged in, the data collected will be assigned to your account.
Your browser establishes a direct connection to the LinkedIn servers when you interact with our plug-ins. The company logs various usage data. In addition to your IP address, this can be, for example, registration data, device information or information about your Internet or mobile phone provider. If you call up LinkedIn services via your smartphone, your location can also be determined (after you have allowed this). LinkedIn may also share this data in "hashed" form with third-party advertisers. Hashing means turning a record into a string. This allows the data to be encrypted in such a way that people can no longer be identified.
Most data about your user behavior is stored in cookies. These are small text files that are usually placed in your browser. However, LinkedIn may also use web beacons, pixel tags, display tags and other device identifiers.
Various tests also show which cookies are set when a user interacts with a social plug-in. The data found cannot claim to be complete and is only used as an example. The following cookies were set without being logged in to LinkedIn:
Surname: cookie
Worth: =2&34aab2aa-2ae1-4d2a-8baf-c2e2d7235c16111887003-
Purpose of use: The cookie is a so-called "browser ID cookie" and consequently stores your identification number (ID).
Expiry Date: After 2 years
Surname: long
Worth: v=2&lang=de-de
Purpose of use: This cookie saves your default or preferred language.
Expiry Date: after the session ends
Surname: lidc
Worth: 1818367:t=1571904767:s=AQF6KNnJ0G111887003…
Purpose of use: This cookie is used for routing. Routing records how you got to LinkedIn and how you navigate through the website there.
Expiry Date: after 24 hours
Surname: rtc
Worth: kt0lrv3NF3x3t6xvDgGrZGDKkX
Purpose of use: No further information could be found about this cookie.
Expiry date : after 2 minutes
Surname: JSESSIONID
Worth: ajax:1118870032900777718326218137
Purpose of use: This is a session cookie that LinkedIn uses to maintain anonymous user sessions through the server.
Expiry Date: after the session ends
Surname: bscookie
Worth: “v=1&201910230812…
Purpose of use: This cookie is a security cookie. LinkedIn describes it as a secure browser ID cookie.
Expiry Date: after 2 years
Surname: fid
Worth: AQHj7Ii23ZBcqAAAA…
Purpose of use: No further information could be found for this cookie.
Expiry Date: after 7 days
Annotation: LinkedIn also works with third parties. That's why we also recognized the two Google Analytics cookies _ga and _gat in our test.
How long and where is the data stored?
In principle, LinkedIn retains your personal data for as long as the company deems necessary to offer its own services. However, LinkedIn will delete your personal data when you delete your account. In some exceptional cases, LinkedIn retains some data in aggregated and anonymous form even after you delete your account. Once you delete your account, other people will no longer be able to see your data within a day. LinkedIn generally deletes the data within 30 days. However, LinkedIn retains data if it is necessary for legal reasons. Data that can no longer be assigned to a person will remain stored even after the account has been closed. The data is stored on various servers in America and probably also in Europe.
How can I delete my data or prevent data storage?
You have the right to access and delete your personal data at any time. You can manage, change and delete your data in your LinkedIn account. You can also request a copy of your personal data from LinkedIn.
To access account information on your LinkedIn profile:
Click on your profile icon in LinkedIn and select the “Settings and data protection” section. Now click on "Privacy" and then in the section "How LinkedIn uses your data" on "Change". In just a short time you can download selected data about your web activity and your account history.
You also have the option in your browser to prevent data processing by LinkedIn. As mentioned above, LinkedIn stores most of the data via cookies that are set in your browser. You can manage, disable or delete these cookies. Depending on which browser you have, the administration works a little differently. The instructions for the most common browsers can be found here:
Chrome: Delete, enable and manage cookies in Chrome
Safari: Managing Cookies and Website Data with Safari
Firefox: Clear cookies to remove data websites have placed on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Deleting and managing cookies
You can also basically set up your browser in such a way that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.
legal basis
If you have agreed that your data can be processed and stored by integrated social media elements, this consent is the legal basis for data processing (Article 6 (1) (a) GDPR). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 Para. 1 lit. f GDPR) in quick and effective communication with you or other customers and business partners. However, we only use the integrated social media elements if you have given your consent. Most social media platforms also set cookies on your browser to store data. We therefore recommend that you read our privacy statement on cookies carefully and consult the privacy statement or cookie policy of the relevant service provider.
LinkedIn also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.
As a basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there, LinkedIn uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, LinkedIn undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
You can find more information about the standard contractual clauses at LinkedIn under https://de.linkedin.com/legal/l/dpa or https://www.linkedin.com/legal/l/eu-sccs .
We have tried to give you the most important information about data processing by LinkedIn. on https://www.linkedin.com/legal/privacy-policy find out more about the data processing of the social media network LinkedIn.
Pinterest Privacy Policy
Pinterest Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Optimization of our service
📓 Data processed: Data such as user behavior data, information about your device, your IP address and search terms.
More details can be found below in the data protection declaration.
📅 Storage period: until Pinterest no longer needs the data for its purposes
⚖️ Legal basis: Article 6 paragraph 1 lit. a GDPR (consent), Article 6 paragraph 1 lit. f GDPR (legitimate interests)
What is Pinterest?
On our website we use buttons and widgets from the social media network Pinterest, from Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103, USA. For the European area, the Irish company Pinterest Europe Ltd. (Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland) responsible for all data protection-related aspects.
Pinterest is a social network that specializes in graphics or photographs. The name is made up of the two words "pin" and "interest". Users can exchange information about various hobbies and interests via Pinterest and view the respective profiles with pictures openly or in defined groups.
Why do we use Pinterest?
Pinterest has been around for a few years now and this social media platform is still one of the most visited and valued platforms. Pinterest is particularly suitable for our industry because the platform is primarily known for beautiful and interesting pictures. That is why we are of course also represented on Pinterest and want to present our content appropriately away from our website. The data collected can also be used for advertising purposes, so that we can show advertising messages to precisely those people who are interested in our services or products.
What data does Pinterest process?
So-called log data can be stored. This includes information about your browser, IP address, the address of our website and the activities carried out on it (for example if you click the save or pin button), search histories, date and time of the request and cookie and device data. If you interact with an embedded Pinterest function, cookies that store various data can also be set in your browser. Most of the time, the above log data, language preferences and clickstream data are stored in cookies. Pinterest understands clickstream data as information about your website behavior.
If you have a Pinterest account yourself and are logged in, the information collected through our site may be added to your account and used for advertising purposes. If you interact with our integrated Pinterest functions, you will usually be redirected to the Pinterest page. Here you can see a sample selection of cookies that are then set in your browser.
Surname: _auth
Worth: 0
Purpose of use: The cookie is used for authentication. For example, a value such as your “username” can be stored in it.
Expiry Date: after a year
Surname: _pinterest_referrer
Worth: 1
Purpose of use: The cookie stores that you reached Pinterest via our website. So the URL of our website is saved.
Expiry Date: after the session ends
Surname: _pinterest_sess
Worth: …9HRHZvVE0rQlUxdG89
Purpose of use: The cookie is used to log into Pinterest and contains user IDs, authentication tokens and timestamps.
Expiry Date: after a year
Surname: _routing_id
Worth: “8d850ddd-4fb8-499c-961c-77efae9d4065111887003-8”
Purpose of use: The cookie contains an assigned value that is used to identify a specific routing destination.
Expiry Date: after a day
Surname: cm_sub
Worth: denied
Purpose of use: This cookie stores a user ID and timestamp.
Expiry Date: after a year
Surname: csrftoken
Worth: 9e49145c82a93d34fd933b0fd8446165111887003-1
Purpose of use: This cookie is set with high probability for security reasons to prevent falsification of requests. However, we could not find out more precisely.
Expiry Date: after a year
Surname: sessionFunnelEventLogged
Worth: 1
Purpose of use: We have not yet been able to find out any further information about this cookie.
Expiry Date: after a day
How long and where is the data stored?
Pinterest generally stores the collected data until it is no longer needed for the purposes of the company. As soon as data storage is no longer necessary, for example to comply with legal regulations, the data will either be deleted or made anonymous so that you can no longer be identified as a person. The data can also be stored on American servers.
Right to object
You also have the right and the option to revoke your consent to the use of cookies or third-party providers such as Pinterest at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting the cookies in your browser.
Since cookies can be used for embedded Pinterest elements, we also recommend our general data protection declaration on cookies. To find out exactly what data is stored and processed by you, you should read the data protection declarations of the respective tools.
legal basis
If you have agreed that your data can be processed and stored by integrated social media elements, this consent is the legal basis for data processing (Article 6 (1) (a) GDPR). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 Para. 1 lit. f GDPR) in quick and effective communication with you or other customers and business partners. However, we only use the tool if you have given your consent. Most social media platforms also set cookies on your browser to store data. We therefore recommend that you read our privacy statement on cookies carefully and consult the privacy statement or cookie policy of the relevant service provider.
Pinterest also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.
Pinterest uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 GDPR) as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Pinterest undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
You can find more information about the standard contractual clauses at Pinterest under https://policy.pinterest.com/de/privacy-policy#section-residents-of-the-eea .
We have tried to give you the most important information about data processing by Pinterest. on https://policy.pinterest.com/de/privacy-policy you can learn more about Pinterest's data policies.
Twitter Privacy Policy
Twitter Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Optimization of our service
📓 Data processed: Data such as user behavior data, information about your device and your IP address.
More details can be found below in the data protection declaration.
📅 Storage period: Twitter deletes data collected from other websites after 30 days at the latest
⚖️ Legal basis: Article 6 paragraph 1 lit. a GDPR (consent), Article 6 paragraph 1 lit. f GDPR (legitimate interests)
What is Twitter?
We have integrated functions from Twitter on our website. These are, for example, embedded tweets, timelines, buttons or hashtags. Twitter is a short message service and social media platform operated by Twitter Inc., One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland.
As far as we know, in the European Economic Area and in Switzerland, the mere integration of the Twitter function does not transfer any personal data or data about your web activities to Twitter. Only when you interact with the Twitter functions, such as clicking on a button, can data be sent to Twitter, stored and processed there. We have no influence on this data processing and bear no responsibility. As part of this data protection declaration, we want to give you an overview of what data Twitter stores, what Twitter does with this data and how you can largely protect yourself from data transmission.
For some, Twitter is a news service, for others a social media platform, and still others speak of a microblogging service. All of these terms have their place and mean more or less the same thing.
Both private individuals and companies use Twitter to communicate with interested people via short messages. Twitter only allows 280 characters per message. These messages are called "tweets". Unlike Facebook, for example, the service does not focus on expanding a network for “friends”, but wants to be understood as a worldwide and open news platform. You can also have an anonymous account on Twitter and tweets can be deleted by the company on the one hand and by the users themselves on the other.
Why do we use Twitter on our website?
Like many other websites and companies, we try to offer our services and services through different channels and to communicate with our customers. Twitter, in particular, has become dear to us as a useful “small” news service. Again and again we tweet or retweet exciting, funny or interesting content. We realize that you cannot follow every channel separately. After all, you have other things to do as well. That is why we have also included Twitter functions on our website. You can experience our Twitter activity 'on the spot' or follow a direct link to our Twitter page. With the integration, we want to strengthen our service and user-friendliness on our website.
What data does Twitter store?
On some of our subpages you will find the built-in Twitter functions. If you interact with the Twitter content, such as clicking on a button, Twitter can collect and store data. Even if you don't have a Twitter account yourself. Twitter calls this data “log data”. This includes demographic data, browser cookie IDs, your smartphone ID, hashed email addresses, and information about which pages you have visited on Twitter and what actions you have taken. Of course, Twitter stores more data if you have a Twitter account and are logged in. This storage is mostly done via cookies. Cookies are small text files that are usually set in your browser and transmit various information to Twitter.
We will now show you which cookies are set if you are not logged in to Twitter but visit a website with built-in Twitter functions. Please consider this list as an example. Under no circumstances can we guarantee completeness here, since the choice of cookies is always changing and depends on your individual actions with the Twitter content.
These cookies were used in our test:
Surname: personalization_id
Worth: “v1_cSJIsogU51SeE111887003”
Purpose of use: This cookie stores information about how you use the website and what advertisements you may have come to Twitter from.
Expiry Date: after 2 years
Surname: long
Worth: en
Purpose of use: This cookie saves your default or preferred language.
Expiry Date: after the session ends
Surname: guest_id
Worth: 111887003v1%3A157132626
Purpose of use: This cookie is set to identify you as a guest.
Expiry Date: after 2 years
Surname: FM
Worth: 0
Purpose of use: Unfortunately, we were not able to find out the intended use of this cookie.
Expiry Date: after the session ends
Surname: external_referer
Worth: 1118870032beTA0sf5lkMrlGt
Purpose of use: This cookie collects anonymous data such as how often you visit Twitter and how long you visit Twitter.
Expiry Date: After 6 days
Surname: eu_cn
Worth: 1
Purpose of use: This cookie stores user activity and is used for various advertising purposes by Twitter.
Expiry Date: After a year
Surname: ct0
Worth: c1179f07163a365d2ed7aad84c99d966
Purpose of use: Unfortunately, we did not find any information about this cookie.
Expiry Date: after 6 hours
Surname: _twitter_sess
Worth: 53D%253D–dd0248111887003-
Purpose of use: With this cookie you can use functions within the Twitter website.
Expiry Date: after the session ends
Annotation: Twitter also works with third parties. That's why we also recognized the three Google Analytics cookies _ga, _gat, _gid in our test.
On the one hand, Twitter uses the collected data to better understand user behavior and thus to improve its own services and advertising offers, on the other hand, the data is also used for internal security measures.
How long and where is the data stored?
If Twitter collects data from other websites, it will be deleted, aggregated or otherwise hidden after a maximum of 30 days. The Twitter servers are located at various server centers in the United States. It can therefore be assumed that the data collected will be collected and stored in America. After our research, we were not able to determine for sure whether Twitter also has its own servers in Europe. In principle, Twitter can store the collected data until it is no longer useful for the company, you delete the data or there is a legal deletion period.
How can I delete my data or prevent data storage?
In its data protection guidelines, Twitter repeatedly emphasizes that it does not store any data from external website visits if you or your browser are located in the European Economic Area or Switzerland. However, if you interact directly with Twitter, Twitter will of course also store your data.
If you have a Twitter account, you can manage your information by clicking "More" under the "Profile" button. Then click on “Settings and data protection”. Here you can manage the data processing individually.
If you don't have a Twitter account, you can twitter.com and then click on "Personalization". You can manage the data you have collected under the item "Individualization and data".
As mentioned above, most data is stored via cookies and you can manage, deactivate or delete them in your browser. Please note that you only “edit” the cookies in the browser you have chosen. This means: if you use a different browser in the future, you will have to manage your cookies there again according to your wishes. Here are the instructions on how to manage cookies for the most popular browsers.
Chrome: Delete, enable and manage cookies in Chrome
Safari: Managing Cookies and Website Data with Safari
Firefox: Clear cookies to remove data websites have placed on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Deleting and managing cookies
You can also manage your browser so that you are informed of each individual cookie. Then you can always decide individually whether you allow a cookie or not.
Twitter also uses the data for personalized advertising inside and outside of Twitter. You can switch off personalized advertising in the settings under "Individualization and data". If you use Twitter on a browser, you can see personalized advertising at http://optout.aboutads.info/?c=2&lang=EN deactivate.
legal basis
If you have agreed that your data can be processed and stored by integrated social media elements, this consent is the legal basis for data processing (Article 6 (1) (a) GDPR). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 Para. 1 lit. f GDPR) in quick and effective communication with you or other customers and business partners. However, we only use the integrated social media elements if you have given your consent. Most social media platforms also set cookies on your browser to store data. We therefore recommend that you read our privacy statement on cookies carefully and consult the privacy statement or cookie policy of the relevant service provider.
Twitter also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.
As a basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there, Twitter uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Twitter undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
You can find more information about the standard contractual clauses on Twitter at https://gdpr.twitter.com/en/controller-to-controller-transfers.html .
We hope we have given you a basic overview of data processing by Twitter. We do not receive any data from Twitter and are not responsible for what Twitter does with your data. If you have any further questions on this topic, we recommend that you read the Twitter data protection declaration at https://twitter.com/de/privacy .
XING data protection declaration
Xing privacy policy summary
👥 Affected: Visitors to the website
🤝 Purpose: Optimization of our service
📓 Processed data: Your IP address, browser data, date and time of your page view can be stored
More details can be found below in the data protection declaration.
📅 Duration of storage: Data from Xing users is stored until deletion is requested
⚖️ Legal basis: Article 6 paragraph 1 lit. a GDPR (consent), Article 6 paragraph 1 lit. f GDPR (legitimate interests)
What is Xing?
On our website we use social plugins from the social media network Xing, the company Xing SE, Dammtorstraße 30, 20354 Hamburg, Germany. With these functions, you can, for example, share content directly on Xing via our website, log in via Xing or follow interesting content. You can recognize the plug-ins by the company name or the Xing logo. If you call up a website that uses a Xing plug-in, data can be transmitted to the "Xing server", stored and evaluated. In this data protection declaration, we want to inform you about what data is involved and how you can manage or prevent this data storage.
Xing is a social network headquartered in Hamburg. The company specializes in managing professional contacts. In other words, unlike other networks, Xing is primarily about professional networking. The platform is often used for job hunting or to find employees for your own company. In addition, Xing offers interesting content on various professional topics. The global counterpart to this is the American company LinkedIn.
Why do we use Xing on our website?
There is now a flood of social media channels and we are well aware that your time is very valuable. Not every social media channel of a company can be scrutinized closely. That's why we want to make your life as easy as possible so that you can share or follow interesting content directly from our website on Xing. With such "social plug-ins" we expand our service on our website. In addition, the data collected by Xing helps us to carry out targeted advertising measures on the platform. This means that our service is only shown to people who are really interested in it.
Which data is stored by Xing?
Xing offers the share button, the follow button and the log-in button as plugins for websites. As soon as you open a page where a Xing social plug-in is installed, your browser connects to servers in a data center used by Xing. In the case of the share button - according to Xing - no data should be stored that could derive a direct reference to a person. In particular, Xing does not store any of your IP addresses. Furthermore, no cookies are set in connection with the share button. This means that there is no evaluation of your user behavior. For more information, go to https://dev.xing.com/plugins/share_button/privacy_policy
With the other Xing plug-ins, cookies are only set in your browser when you interact with the plug-in or click on it. Personal data such as your IP address, browser data, date and time of your page view on Xing can be stored here. If you have a XING account and are logged in, the data collected will be assigned to your personal account and the data stored in it.
The following cookies are set in your browser if you click on the follow or log-in button and are not yet logged in to Xing. Please keep in mind that this is an example list and we cannot claim to be complete:
Surname: AMCVS_0894FF2554F733210A4C98C6%40AdobeOrg
Worth: 1
Purpose of use: This cookie is used to create and store identification of website visitors.
Expiry Date: after the session ends
Surname: c_
Worth: 157c609dc9fe7d7ff56064c6de87b019111887003-8
Purpose of use: We were not able to find out any further information about this cookie.
Expiry Date: after a day
Surname: prevPage
Worth: wbm%2FWelcome%2Flogin
Purpose of use: This cookie stores the URL of the previous website you visited.
Expiry Date: after 30 minutes
Surname: s_cc
Worth: true
Purpose of use: This Adobe Site Catalyst cookie determines whether cookies are generally enabled in the browser.
Expiry Date: after the session ends
Surname: s_fid
Worth: 6897CDCD1013221C-39DDACC982217CD1111887003-2
Purpose of use: This cookie is used to identify a unique visitor.
Expiry Date: after 5 years
Surname: visitor_id
Worth: fe59fbe5-e9c6-4fca-8776-30d0c1a89c32
Purpose of use: The visitor cookie contains a unique visitor ID and the unique identifier for your account.
Expiry Date: after 2 years
Name: _session_id
Worth: 533a0a6641df82b46383da06ea0e84e7111887003-2
Purpose of use: This cookie creates a temporary session ID that is used as the in-session user ID. The cookie is absolutely necessary to provide the functions of Xing.
Expiry Date: after the session ends
As soon as you are logged in to Xing or are a member, further personal data will definitely be collected, processed and stored. Xing also passes on personal data to third parties if this is necessary for the fulfillment of our own business purposes, if you have given your consent or if there is a legal obligation.
How long and where is the data stored?
Xing stores the data on various servers in various data centers. The company stores this data until you delete the data or until a user account is deleted. Of course, this only applies to users who are already Xing members.
How can I delete my data or prevent data storage?
You have the right to access and delete your personal data at any time. Even if you are not a Xing member, you can prevent possible data processing via your browser or manage it according to your wishes. Most data is stored via cookies. Depending on which browser you have, the administration works a little differently. The instructions for the most common browsers can be found here:
Chrome: Delete, enable and manage cookies in Chrome
Safari: Managing Cookies and Website Data with Safari
Firefox: Clear cookies to remove data websites have placed on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Deleting and managing cookies
You can also basically set up your browser in such a way that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.
legal basis
If you have agreed that your data can be processed and stored by integrated social media elements, this consent is the legal basis for data processing (Article 6 (1) (a) GDPR). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 Para. 1 lit. f GDPR) in quick and effective communication with you or other customers and business partners. However, we only use the integrated social media elements if you have given your consent. Most social media platforms also set cookies on your browser to store data. We therefore recommend that you read our privacy statement on cookies carefully and consult the privacy statement or cookie policy of the relevant service provider.
We have tried to give you the most important information about data processing by Xing. on https://privacy.xing.com/de/datenschutzerklaerung find out more about the data processing of the social media network Xing.
YouTube Privacy Policy
YouTube Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Optimization of our service
📓 Processed data: Data such as contact details, user behavior data, information about your device and your IP address may be stored.
More details can be found below in this data protection declaration.
📅 Duration of storage: Data is generally stored as long as it is necessary for the purpose of the service
⚖️ Legal basis: Article 6 paragraph 1 lit. a GDPR (consent), Article 6 paragraph 1 lit. f GDPR (legitimate interests)
What is YouTube?
We have embedded YouTube videos on our website. This allows us to present you with interesting videos directly on our site. YouTube is a video portal that has been a subsidiary of Google since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. If you call up a page on our website that has an embedded YouTube video, your browser automatically connects to the YouTube or Google servers. Various data are transmitted (depending on the settings). Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all data processing in Europe.
In the following we would like to explain to you in more detail which data is processed, why we have integrated YouTube videos and how you can manage or delete your data.
On YouTube, users can view videos, rate them, comment on them and upload them themselves free of charge. Over the past few years, YouTube has become one of the most important social media channels worldwide. In order for us to be able to display videos on our website, YouTube provides a code snippet that we have embedded on our site.
Why do we use YouTube videos on our website?
YouTube is the video platform with the most visitors and the best content. We strive to offer you the best possible user experience on our website. And of course interesting videos should not be missing. With the help of our embedded videos, we provide you with additional helpful content in addition to our texts and images. In addition, our website can be found more easily on the Google search engine thanks to the embedded videos. Even if we place advertisements via Google Ads, thanks to the data collected, Google can really only show these advertisements to people who are interested in our offers.
Which data is stored by YouTube?
As soon as you visit one of our pages that has a YouTube video installed, YouTube sets at least one cookie that stores your IP address and our URL. If you are logged into your YouTube account, YouTube can mostly use cookies to associate your interactions on our website with your profile. This includes data such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution or your Internet provider. Other data can be contact details, any ratings, sharing content via social media or adding it to your favorites on YouTube.
If you are not signed into a Google account or a Youtube account, Google stores data with a unique identifier associated with your device, browser or app. For example, your preferred language setting is retained. But a lot of interaction data cannot be saved because fewer cookies are set.
In the following list we show cookies that were set in a test in the browser. On the one hand, we show cookies that are set without a registered YouTube account. On the other hand, we show cookies that are set with a logged-in account. The list cannot claim to be complete because the user data always depends on the interactions on YouTube.
Surname: YSC
Worth: b9-CV6ojI5Y111887003-1
Purpose of use: This cookie registers a unique ID to store statistics of the video watched.
Expiry Date: after the session ends
Surname: PREF
Worth: f1=50000000
Purpose of use: This cookie also registers your unique ID. Google receives statistics from PREF on how you use YouTube videos on our website.
Expiry Date: after 8 months
Surname: GPS
Value : 1
Purpose of use: This cookie registers your unique ID on mobile devices to track GPS location.
Expiry Date: after 30 minutes
Surname: VISITOR_INFO1_LIVE
Worth: 95Chz8bagyU
Purpose of use: This cookie attempts to estimate the user's bandwidth on our websites (with embedded YouTube video).
Expiry Date: after 8 months
Other cookies that are set when you are logged in to your YouTube account:
Surname: APISID
Worth: zILLvClZSkqGsSwI/AU1aZI6HY7111887003-
Purpose of use: This cookie is used to create a profile of your interests. The data is used for personalized advertisements.
Expiry Date: after 2 years
Surname: CONSENT
Worth: YES+AT.de+20150628-20-0
Purpose of use: The cookie stores the status of a user's consent to the use of various Google services. CONSENT is also used for security, to check users and protect user data from unauthorized attacks.
Expiry Date: after 19 years
Surname: HSID
Worth: AcRwpgUik9Dveht0I
Purpose of use: This cookie is used to create a profile of your interests. This data helps to display personalized advertising.
Expiry Date: after 2 years
Surname: LOGIN_INFO
Worth: AFmmF2swRQIhALL6aL…
Purpose of use: Information about your login data is stored in this cookie.
Expiry Date: after 2 years
Surname: SAPISID
Worth: 7oaPxoG-pZsJuuF5/AnUdDUIsJ9iJz2vdM
Purpose of use: This cookie works by uniquely identifying your browser and device. It is used to create a profile of your interests.
Expiry Date: after 2 years
Surname: SID
Worth: oQfNKjAsI111887003-
Purpose of use: This cookie stores your Google account ID and your last login time in a digitally signed and encrypted form.
Expiry Date: after 2 years
Surname: SIDCC
Worth: AN0-TYuqub2JOcDTyL
Purpose of use: This cookie stores information about how you use the website and what advertisements you may have seen before visiting our site.
Expiry Date: after 3 months
How long and where is the data stored?
The data that YouTube receives from you and processes is stored on the Google servers. Most of these servers are located in America. Under https://www.google.com/about/datacenters/inside/locations/?hl=de see exactly where the Google data centers are located. Your data is distributed on the servers. This means that the data can be called up more quickly and is better protected against manipulation.
Google stores the collected data for different lengths of time. You can delete some data at any time, others are automatically deleted after a limited period of time and others are stored by Google for a longer period of time. Some data (such as My Activity items, photos or documents, products) stored in your Google Account will remain stored until you delete it. Even if you're not signed into a Google Account, you can delete some data associated with your device, browser, or app.
How can I delete my data or prevent data storage?
In principle, you can delete data in the Google account manually. With the automatic deletion of location and activity data introduced in 2019, information is stored for either 3 or 18 months and then deleted, depending on your decision.
Regardless of whether you have a Google account or not, you can configure your browser in such a way that Google cookies are deleted or deactivated. Depending on which browser you use, this works in different ways. The following instructions show how to manage cookies in your browser:
Chrome: Delete, enable and manage cookies in Chrome
Safari: Managing Cookies and Website Data with Safari
Firefox: Clear cookies to remove data websites have placed on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Deleting and managing cookies
If you generally do not want any cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can decide for each individual cookie whether you allow it or not.
legal basis
If you have agreed that your data can be processed and stored by integrated YouTube elements, this consent is the legal basis for data processing (Article 6 (1) (a) GDPR). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 Para. 1 lit. f GDPR) in quick and effective communication with you or other customers and business partners. However, we only use the integrated YouTube elements if you have given your consent. YouTube also sets cookies in your browser to store data. We therefore recommend that you read our privacy statement on cookies carefully and consult the privacy statement or cookie policy of the relevant service provider.
YouTube also processes data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.
YouTube uses standard contractual clauses approved by the EU Commission (= Art. 46. Para. 2 and 3 GDPR). These clauses oblige YouTube to comply with EU data protection standards when processing relevant data outside of the EU. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the clauses here: https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de .
Since YouTube is a subsidiary of Google, there is a common privacy policy. If you want to find out more about how your data is handled, we recommend the data protection declaration below https://policies.google.com/privacy?hl=de.
YouTube Subscribe Button Privacy Policy
We have installed the YouTube subscribe button on our website. You can usually recognize the button by the classic YouTube logo. The logo shows the words "Subscribe" or "YouTube" in white letters on a red background and the white "Play" symbol to the left of it. However, the button can also be shown in a different design.
Our YouTube channel always offers you funny, interesting or exciting videos. With the built-in "subscribe button" you can subscribe to our channel directly from our website and do not have to call up the YouTube website separately. We want to make it as easy as possible for you to access our extensive content. Please note that this allows YouTube to store and process data from you.
If you see a built-in subscribe button on our site, YouTube sets at least one cookie, according to Google. This cookie stores your IP address and our URL. YouTube can also find out information about your browser, your approximate location and your default language in this way. In our test, the following four cookies were set without being logged in to YouTube:
Surname: YSC
Worth: b9-CV6ojI5111887003Y
Purpose of use: This cookie registers a unique ID to store statistics of the video watched.
Expiry Date: after the session ends
Surname: PREF
Worth: f1=50000000
Purpose of use: This cookie also registers your unique ID. Google receives statistics from PREF on how you use YouTube videos on our website.
Expiry Date: after 8 months
Surname: GPS
Worth: 1
Purpose of use: This cookie registers your unique ID on mobile devices to track GPS location.
Expiry Date: after 30 minutes
Surname: VISITOR_INFO1_LIVE
Worth: 11188700395Chz8bagyU
Purpose of use: This cookie attempts to estimate the user's bandwidth on our websites (with embedded YouTube video).
Expiry date : after 8 months
Annotation: These cookies were set after a test and cannot claim to be complete.
If you are logged into your YouTube account, YouTube can store many of your actions/interactions on our website using cookies and assign them to your YouTube account. This gives YouTube information, for example, on how long you surf our site, what type of browser you use, what screen resolution you prefer or what actions you take.
YouTube uses this data on the one hand to improve its own services and offers and on the other hand to provide analyzes and statistics for advertisers (who use Google Ads).
Video conferencing & streaming
Video Conferencing & Streaming Privacy Policy Summary
👥 Affected: Users who use our video conferencing or Use streaming tool
🤝 Purpose: communication and presentation of content
📓 Data processed: access statistics containing data such as name, address, contact details, email address, telephone number or your IP address. You can find more details on this with the respective video conference or streaming tool.
📅 Storage duration: depends on the video conference or streaming tool
⚖️ Legal bases: Article 6(1)(a) GDPR (consent), Article 6(1)(f) GDPR (legitimate interests), Article 6(1)(b) GDPR (contract)
What are video conferencing & streaming?
We use software programs that enable us to hold video conferences, online meetings, webinars, display sharing and/or streaming. In a video conference or streaming, information is transmitted simultaneously via sound and moving images. With the help of such video conferencing or streaming tools, we can communicate quickly and easily with customers, business partners, clients and employees over the Internet. Of course, we pay attention to the given legal framework when selecting the service provider.
In principle, third parties can process data as soon as you interact with the software program. Third-party providers of video conferences or streaming solutions use your data and metadata for different purposes. The data helps, for example, to make the tool more secure and to improve the service. In most cases, the data may also be used for the third party's own marketing purposes.
Why do we use video conferencing & streaming on our website?
We want to communicate quickly, easily and securely with you, our customers and business partners, also digitally. This works best with video conferencing solutions that are very easy to use. Most of the tools also work directly in your browser and after just a few clicks you are in the middle of a video meeting. The tools also offer helpful additional features such as a chat and screen sharing function or the option to share content between meeting participants.
Which data are processed?
If you participate in our video conference or in a streaming, your data will also be processed and stored on the servers of the respective service provider.
Exactly what data is stored depends on the solution used. Each provider stores and processes different and varying amounts of data. As a rule, however, your name, address, contact details such as your e-mail address or your telephone number and your IP address are stored by most providers. Information about the device you are using, usage data such as which websites you visit, when you visit a website or which buttons you click on can also be stored. Data that is shared within the video conference (photos, videos, texts) can also be saved.
Duration of data processing
We will inform you below about the duration of the data processing in connection with the service used, provided that we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. It may be that the provider stores your data according to their own specifications, over which we have no influence.
Right to object
You always have the right to information, correction and deletion of your personal data. If you have any questions, you can also contact the person responsible for the video conferencing or streaming tool used at any time. Contact details can be found either in our specific data protection declaration or on the website of the relevant provider.
You can delete, disable or manage cookies that providers use for their functions in your browser. Depending on which browser you use, this works in different ways. Please note, however, that not all functions may then work as usual.
legal basis
If you have agreed that your data can be processed and stored by the video or streaming solution, this consent is the legal basis for data processing (Article 6 (1) (a) GDPR). In addition, we can also offer a video conference as part of our services if this has been contractually agreed with you in advance (Article 6 (1) (b) GDPR). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 Para. 1 lit. f GDPR) in quick and good communication with you or other customers and business partners, but only if you have at least given your consent. Most video or streaming solutions also set cookies on your browser to save data. We therefore recommend that you read our privacy statement on cookies carefully and consult the privacy statement or cookie policy of the relevant service provider.
Information on special video conferencing and streaming solutions - if available - can be found in the following sections.
Adobe Connect Privacy Policy
We use Adobe Connect on our website, a service for our video meetings and web seminars. Service provider is the American company Adobe Inc. 345 Park Avenue, San Jose, CA 95110-2704, USA.
Adobe also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.
Adobe uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 GDPR) as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. With these clauses, Adobe undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
For more information on Adobe's Standard Contractual Clauses, see https://www.adobe.com/de/privacy/eudatatransfers.htm l.
You can find out more about the data processed through the use of Adobe Connect in the Privacy Policy https://www.adobe.com/at/privacy.html .
Google Meet Privacy Policy
We use Google Meet from Google Inc. on our website. The company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe.
Google also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.
As the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there, Google uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Google Ads Data Processing Terms, which correspond to the standard contractual clauses and also apply to Google Meet, can be found at https://business.safety.google/adsprocessorterms/ .
You can find out more about the data processed by using Google Meet in the privacy policy https://policies.google.com/privacy?hl=de .
Microsoft Teams Privacy Policy
We use Microsoft Teams, a service for online meetings and video conferencing, on our website. Service provider is the American company Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA.
Microsoft also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.
Microsoft uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 GDPR) as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Microsoft undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
More information about the standard contractual clauses at Microsoft can be found at https://docs.microsoft.com/en-us/compliance/regulatory/offering-eu-model-clauses .
You can find out more about the data processed by using Microsoft in the data protection declaration https://privacy.microsoft.com/de-de/privacystatement .
Skype Privacy Policy
We use Skype, a service for chat and video conferencing solutions, on our website. Service provider is the American company Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA.
Microsoft also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.
Microsoft uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 GDPR) as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Microsoft undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
More information about the standard contractual clauses at Microsoft can be found at https://docs.microsoft.com/en-us/compliance/regulatory/offering-eu-model-clauses .
You can find out more about the data processed by using Microsoft in the data protection declaration https://privacy.microsoft.com/de-de/privacystatement .
TeamViewer Privacy Policy
We use TeamViewer, a service for web conferences and remote maintenance, on our website. Service provider is the German company TeamViewer Germany GmbH, Bahnhofsplatz 2, 73033 Göppingen, Germany. You can find out more about the data processed by using TeamViewer in the privacy policy at https://www.teamviewer.com/de/datenschutzerklaerung/ .
AdSimple VideoMeeting Privacy Policy
AdSimple VideoMeeting Privacy Policy Summary
👥 Affected: Users using the AdSimple VideoMeeting
🤝 Purpose: an additional service for our website visitors
📓 Data processed: access statistics, which includes data such as name, address, contact details, email address, phone number or your IP address. More details can be found below in this data protection declaration
📅 Storage period: technical data and IP address are stored in web server log files for two weeks, other data is stored for one year
⚖️ Legal bases: Article 6(1)(a) GDPR (consent), Article 6(1)(f) GDPR (legitimate interests), Article 6(1)(b) GDPR (contract)
What is AdSimple VideoMeeting?
We use the video conferencing tool AdSimple VideoMeeting (AVM for short) from the web development and online marketing company AdSimple GmbH, Fabriksgasse 20, 2230 Gänserndorf for our website. Thanks to AdSimple VideoMeeting, we can easily hold a video conference with customers, business partners, clients and employees without installing any software. In this data protection declaration, we go into more detail about the service and inform you about the most important aspects relevant to data protection.
VideoMeeting from AdSimple is a video conferencing solution from Austria and offers secure video conferencing with various functions such as screen sharing, creating virtual notes together and an integrated chat function. VideoMeeting works through a browser or through the AdSimple VideoMeet apps for iOS , Android , MacOS and Windows.
Why do we use AdSimple VideoMeeting on our website?
It is important to us that video conferencing software is very easy to use on the one hand and handles user data very carefully on the other. AdSimple VideoMeeting allows us to start video chats/video conferences directly in a browser without first installing a client. This means that our video conferencing solution works without registration and without software installation. However, VideoMeeting can also be used via the VideoMeet apps. The video conference via AdSimple VideoMeeting is fully encrypted and since you do not need an account to use the free version, no personal data is stored or collected in the long term either in the apps or via the browser. For the paid version, we link the data of the registered AdSimple user with the VideoMeeting data in order to implement the packages ordered.
What data is stored by AdSimple VideoMeeting?
If you use AdSimple VideoMeeting, the web server automatically saves data, as with any other website call. Your IP address will be stored in web server log files together with the technical data listed below and will be deleted after two weeks.
In addition to your IP address, the following technical data is stored when you use the AVM:
browser type
operating system
Number of bytes sent to the client
Date and time of the page view
Length of the http request (request length)
Processing time of the http request
http status code as the server's response to an http request (response)
In order to be able to provide the service, AdSimple stores data such as the room name of the meeting, the URL of the meeting room, the duration of the meeting session and the authentication ID on its servers during the meeting. This data is stored for one year.
If you or other participants provide personal data such as username, password, e-mail address or telephone number for authentication, this will be stored on a file system of the AdSimple server until further notice.
AdSimple does not sell or pass on any data to third parties and only uses data such as room name or room URL to provide the video meeting function. No cookies are set and the data transfer to the server is encrypted.
How long and where is the data stored?
Technical data and IP address are stored in web server log files for two weeks. Data such as room name or duration of the meeting will be stored for one year and data that you enter as a user (user name, passwords, email address) will be stored on the AdSimple servers located in Germany until revoked. saved.
How can I delete my data or prevent data storage?
If you do not want data to be saved during the video conference, you cannot participate in this video conference. To prevent personal data from being stored temporarily during the meeting, please make sure not to enter such data, for example in the chat box. You have the option of having personal data deleted at any time. Simply send an email to office@adsimple.at.
We deliberately chose this Austrian video conference solution because AdSimple VideoMeeting is designed to be very economical with data. We hope that this data protection declaration has provided you with sufficient information about data processing by AdSimple VideoMeeting.
legal basis
If you have agreed that your data can be processed and stored by the video or streaming solution, this consent is the legal basis for data processing (Article 6 (1) (a) GDPR). In addition, we can also offer a video conference as part of our services if this has been contractually agreed with you in advance (Article 6 (1) (b) GDPR). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 Para. 1 lit. f GDPR) in quick and good communication with you or other customers and business partners, but only if you have at least given your consent.
Zoom Privacy Policy
Zoom Privacy Policy Summary
👥 Affected: Users using Zoom
🤝 Purpose: an additional service for our website visitors
📓 Data processed: access statistics, which includes data such as name, address, contact details, email address, phone number or your IP address. More details can be found below in this data protection declaration
📅 Storage duration: Data is stored as long as Zoom needs it for the service purpose
⚖️ Legal bases: Article 6(1)(a) GDPR (consent), Article 6(1)(f) GDPR (legitimate interests), Article 6(1)(b) GDPR (contract)
What is Zoom?
We use the video conferencing tool Zoom from the American software company Zoom Video Communications for our website. The company headquarters are in San Jose, California, 55 Almaden Boulevard, 6th Floor, CA 95113. Thanks to "Zoom", we can easily hold a video conference with customers, business partners, clients and employees without installing any software. In this data protection declaration, we go into more detail about the service and inform you about the most important aspects relevant to data protection.
Zoom is one of the world's most popular video conferencing solutions. With the "Zoom Meetings" service, we can, for example, hold an online video conference with you, but also with employees or other users via a digital conference room. In this way, we can very easily get in touch digitally, exchange views on various topics, send text messages or even make phone calls. You can also use Zoom to share the screen, exchange files and use a whiteboard.
Why do we use Zoom on our website?
It is important to us that we can communicate with you quickly and easily. And this is exactly what Zoom offers us. The software program also works directly via a browser. That means we can simply send you a link and start the video conference. Of course, additional functions such as screen sharing or exchanging files are also very practical.
What data is stored by Zoom?
If you use Zoom, data will also be collected from you so that Zoom can provide its services. On the one hand, this is data that you consciously make available to the company. This includes, for example, your name, telephone number or your e-mail address. However, data is also automatically transmitted to Zoom and stored. This includes, for example, technical data from your browser or your IP address. Below we go into more detail about the data that Zoom may collect and store from you:
If you provide data such as your name, username, email address or telephone number, this data will be stored at Zoom. Content that you upload while using Zoom is also saved. This includes, for example, files or chat logs.
In addition to the IP address mentioned above, the technical data that Zoom automatically saves also includes the MAC address, other device IDs, device type, which operating system you are using, which client you are using, camera type, microphone and speaker type. Your approximate location is also determined and saved. Furthermore, Zoom also stores information about how you use the service. For example, whether you are “zooming” via desktop or smartphone, whether you are using a phone call or VoIP, whether you are participating with or without video, or whether you are requesting a password. Zoom also records so-called metadata such as duration of the meeting/call, start and end of meeting participation, meeting name and chat status.
Zoom mentions in its own privacy policy that the company does not use advertising cookies or tracking technologies for its services. Only on their own marketing websites such as www.zoom.us these tracking methods are used. Zoom does not sell personal data and does not use it for advertising purposes.
How long and where is the data stored?
Zoom does not announce a specific time frame in this regard, but emphasizes that the data collected will be stored for as long as is necessary to provide the services or for its own purposes. The data will only be stored longer if this is required for legal reasons.
In principle, Zoom stores the data collected on American servers, but data can arrive at different data centers worldwide.
How can I delete my data or prevent data storage?
If you do not want data to be saved during the Zoom meeting, you must forgo the meeting. However, you always have the right and the option to have all your personal data deleted. If you have a Zoom account, see https://support.zoom.us/hc/en-us/articles/201363243-How-Do-I-Delete-Terminate-My-Account instructions on how to delete your account.
Please note that when using this tool, your data may also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data may not simply be transferred to unsafe third countries, stored there and processed unless there are suitable guarantees (such as EU standard contractual clauses) between us and the non-European service provider.
legal basis
If you have agreed that your data can be processed and stored by the video or streaming solution, this consent is the legal basis for data processing (Article 6 (1) (a) GDPR). In addition, we can also offer a video conference as part of our services if this has been contractually agreed with you in advance (Article 6 (1) (b) GDPR). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 Para. 1 lit. f GDPR) in quick and good communication with you or other customers and business partners, but only if you have at least given your consent.
Zoom also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.
As the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there, Zoom uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. With these clauses, Zoom undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
We hope to have given you an overview of data processing by Zoom. Of course, it can always happen that the data protection guidelines of the company change. We therefore recommend that you also read Zoom's data protection declaration at for more information on the data processed and the standard contractual clauses https://zoom.us/de-de/privacy.html .
rating platforms
Review platforms summary
👥 Affected: Visitors to the website or a rating platform
🤝 Purpose: Feedback on our products and/or services
📓 Processed data: IP address, email address, name, among others. More details can be found below or on the evaluation platforms used.
📅 Storage duration: depends on the respective platform
⚖️ Legal basis: Article 6 (1) (a) GDPR (consent), Article 6 (1) (f) GDPR (legitimate interests),
What are rating platforms?
You can rate our products or services on various rating platforms. We are participants on some of these platforms so that we can get feedback from you and thus optimize our offer. If you rate us via a rating platform, the data protection declaration and the general terms and conditions of the respective rating service apply. Very often you also have to register in order to submit a review. Rating technologies (widgets) can also be integrated into our website. By using such an integrated tool, data is also transmitted to the relevant provider, processed and stored.
Many of these integrated programs work on a similar principle. After you have ordered a product from us or used a service, you will be asked to submit a review by email or on the website. You will usually be redirected to a review page via a link, where you can quickly and easily create a review. Some rating systems also offer an interface to various social media channels in order to make the feedback accessible to several people.
Why do we use rating platforms?
Rating platforms collect feedback and ratings about our offerings. Through your ratings, we quickly receive appropriate feedback and can improve our products and/or services much more efficiently. The ratings therefore serve us on the one hand to optimize our offers and on the other hand they give you and all our future customers a good overview of the quality of our products and services.
Which data are processed?
With your consent, we transmit information about you and the services you have used to the relevant rating platform. We do this to ensure that you have actually used one of our services. Only then can you give real feedback. The transmitted data is only used to identify the user. Which data is exactly stored and processed depends of course on the providers used. Personal data such as IP address, e-mail address or your name are usually also made available to the rating platforms. Order information such as the order number of a purchased item will also be forwarded to the appropriate platform after you have submitted your review. If your e-mail address is transmitted, this is done so that the rating platform can send you an e-mail after purchasing a product. So that we can also integrate your review into our website, we also give the providers the information that you have accessed our site. The evaluation platform used is responsible for the collected personal data.
How long and where is the data stored?
You can find out more about the duration of data processing below in the relevant data protection declaration of the provider, provided that we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. Personal data that is mentioned in a rating is usually anonymized by employees of the platform used and is therefore only visible to company administrators. The data collected is stored on the providers' servers and deleted from most providers after the end of the order.
Right to object
You also have the right and the option to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting the cookies in your browser.
legal basis
If you have agreed that an evaluation platform may be used, the legal basis for the corresponding data processing is this consent. According to Art. 6 Para. 1 lit. a GDPR (consent), this consent represents the legal basis for the processing of personal data, as it may occur when it is collected by a rating portal.
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We also have a legitimate interest in using an evaluation platform to optimize our online service. The corresponding legal basis for this is Article 6 (1) (f) GDPR (legitimate interests). However, we only use an evaluation platform if you have given your consent.
We hope we were able to give you the most important general information about the data processing of rating platforms. Further information can be found below in the data protection texts or in the linked data protection declarations of the company.
Google Customer Reviews Privacy Policy
We also use the Google Customer Reviews rating platform for our website. The service provider is the American company Google Inc. The company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe.
Google also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.
As the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there, Google uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The data processing conditions for Google advertising products (Google Ads Controller-Controller Data Protection Terms), which correspond to the standard contractual clauses and also apply to Google AdMob, can be found at https://business.safety.google/adscontrollerterms/ .
You can find out more about the data processed by using Google in the data protection declaration https://policies.google.com/privacy?hl=en-US .
Trusted Shops privacy policy
We also use the Trusted Shops rating platform for our website. Service provider is the German company Trusted Shops GmbH, Subbelrather Straße 15c, 50823 Cologne, Germany. You can find out more about the data processed by using Trusted Shops in the data protection declaration https://www.trustedshops.de/impressum/#datenschutz .
Google Tag Manager Privacy Policy
Google Tag Manager Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Organization of each tracking tool
📓 Processed data: Google Tag Manager does not store any data itself. The data captures the tags of the web analytics tools used.
📅 Duration of storage: depends on the web analytics tool used
⚖️ Legal basis: Article 6 paragraph 1 lit. a GDPR (consent), Article 6 paragraph 1 lit. f GDPR (legitimate interests)
What is Google Tag Manager?
We use the Google Tag Manager from Google Inc. for our website. The company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe. This tag manager is one of many helpful marketing products from Google. Using the Google Tag Manager, we can centrally install and manage code sections from various tracking tools that we use on our website.
In this privacy policy, we want to explain to you in more detail what the Google Tag Manager does, why we use it and how data is processed.
The Google Tag Manager is an organizational tool that we can use to integrate and manage website tags centrally and via a user interface. Tags are small sections of code that, for example, record (track) your activities on our website. For this purpose, JavaScript code sections are used in the source code of our site. The tags often come from internal Google products such as Google Ads or Google Analytics, but tags from other companies can also be integrated and managed via the manager. Such tags take on different tasks. They can collect browser data, feed marketing tools with data, embed buttons, set cookies and also track users across multiple websites.
Why do we use Google Tag Manager for our website?
As the saying goes: organization is half the battle! And of course that also applies to the maintenance of our website. In order to make our website as good as possible for you and all people who are interested in our products and services, we need various tracking tools such as Google Analytics. The data collected by these tools show us what interests you most, where we can improve our services and to which people we should still show our offers. And for this tracking to work, we need to embed appropriate JavaScript codes into our website. In principle, we could integrate each code section of the individual tracking tools separately into our source code. However, this requires a relatively large amount of time and it is easy to lose track. That's why we use the Google Tag Manager. We can easily build in the necessary scripts and manage them from one place. In addition, the Google Tag Manager offers an easy-to-use user interface and you do not need any programming knowledge. This is how we manage to keep order in our daily jungle.
What data is stored by Google Tag Manager?
The Tag Manager itself is a domain that does not set cookies and does not store any data. It acts as a mere "manager" of the implemented tags. The data is recorded by the individual tags of the different web analysis tools. The data is passed through to the individual tracking tools in the Google Tag Manager and not saved.
However, it looks completely different with the integrated tags of the various web analysis tools, such as Google Analytics. Depending on the analysis tool, various data about your web behavior is usually collected, stored and processed with the help of cookies. To do this, please read our data protection texts for the individual analysis and tracking tools that we use on our website.
In the Tag Manager account settings, we have allowed Google to receive anonymous data from us. However, this only relates to the use and utilization of our tag manager and not to your data, which is stored via the code sections. We enable Google and others to receive selected data in an anonymous form. We therefore agree to the anonymous transfer of our website data. Despite extensive research, we were not able to find out exactly which summarized and anonymous data is forwarded. In any case, Google deletes all information that could identify our website. Google combines the data with hundreds of other anonymous website data and creates user trends as part of benchmarking measures. In benchmarking, your own results are compared with those of your competitors. Processes can be optimized on the basis of the information collected.
How long and where is the data stored?
When Google saves data, this data is saved on Google's own servers. The servers are spread all over the world. Most are in America. Under https://www.google.com/about/datacenters/inside/locations/?hl=de you can read exactly where the Google servers are located.
How long the individual tracking tools store your data can be found in our individual data protection texts for the individual tools.
How can I delete my data or prevent data storage?
The Google Tag Manager itself does not set any cookies, but manages tags from various tracking websites. In our data protection texts for the individual tracking tools, you will find detailed information on how to delete or manage your data.
Please note that when using this tool, your data may also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data may not simply be transferred to unsafe third countries, stored there and processed unless there are suitable guarantees (such as EU standard contractual clauses) between us and the non-European service provider.
legal basis
The use of the Google Tag Manager requires your consent, which we have obtained with our cookie popup. According to Article 6 Paragraph 1 lit.
In addition to consent, there is a legitimate interest on our part in analyzing the behavior of website visitors and thus improving our offer technically and economically. With the help of Google Tag Managers you can improve profitability. The legal basis for this is Article 6 (1) (f) GDPR (legitimate interests). However, we only use the Google Tag Manager if you have given your consent.
Google also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.
As the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there, Google uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Google Ads Data Processing Terms, which correspond to the standard contractual clauses and also apply to the Google Tag Manager, can be found at https://business.safety.google/adsprocessorterms/ .
If you want to learn more about the Google Tag Manager, we recommend the FAQs below https://www.google.com/intl/de/tagmanager/faq.html .
Google Site Kit Privacy Policy
Google Site Kit Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Evaluation of visitor information to optimize the website.
📓 Data processed: Access statistics, which includes data such as access locations, device data, access duration and time, navigation behavior, click behavior and IP addresses. More details can be found below and in the Google Analytics privacy policy.
📅 Storage duration: depends on the properties used
⚖️ Legal basis: Article 6 paragraph 1 lit. a GDPR (consent), Article 6 paragraph 1 lit. f GDPR (legitimate interests)
What is Google Site Kit?
We have integrated the WordPress plugin Google Site Kit from the American company Google Inc. into our website. The company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe. With Google Site Kit, we can quickly and easily view statistics coming from various Google products such as Google Analytics directly in our WordPress dashboard. The tool or the tools integrated into Google Site Kit also collect personal data from you, among other things. In this data protection declaration, we explain why we use Google Site Kit, how long and where data is stored and which other data protection texts are relevant to you in this context.
Google Site Kit is a plugin for the WordPress content management system. With this plugin we can view important website analysis statistics directly in our dashboard. These are statistics collected by other Google products. Above all by Google Analytics. In addition to Google Analytics, the services Google Search Console, Page Speed Insight, Google AdSense, Google Optimize and Google Tag Manager can also be linked to Google Site Kit.
Why do we use Google Site Kit on our website?
As a service provider, it is our job to offer you the best possible experience on our website. You should feel comfortable on our website and find exactly what you are looking for quickly and easily. Statistical evaluations help us to get to know you better and to adapt our offer to your wishes and interests. We use various Google tools for these evaluations. Site Kit makes our work a lot easier in this regard because we can view and analyze the statistics of Google products right in the dashboard. So we no longer have to register separately for the respective tool. Site Kit thus always offers a good overview of the most important analysis data.
What data is stored by Google Site Kit?
If you have actively agreed to tracking tools in the cookie notice (also called script or banner), Google products such as Google Analytics will set cookies and send data from you, for example about your user behavior, to Google, where it will be stored and processed. This also includes personal data such as your IP address.
For more detailed information on the individual services, we have separate text sections in this data protection declaration. For example, see our Google Analytics Privacy Policy. Here we go into the collected data very precisely. You can find out how long Google Analytics stores, manages and processes data, which cookies can be used and how you can prevent data storage. We also have our own data protection declarations with comprehensive information for other Google services such as Google Tag Manager or Google AdSense.
In the following we show you examples of Google Analytics cookies that can be set in your browser if you have given your consent to data processing by Google. Please note that these cookies are just a selection:
Surname: _ga
Value: 2.1326744211.152111887003-2
Purpose of use: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it serves to differentiate between website visitors.
Expiry Date: after 2 years
Surname: _gid
Value: 2.1687193234.152111887003-7
Purpose of use: This cookie is also used to distinguish between website visitors.
Expiry Date: after 24 hours
Surname: _gat_gtag_UA_<property id>
Worth: 1
Purpose of use: This cookie is used to lower the request rate.
Expiry date: after 1 minute
How long and where is the data stored?
Google stores collected data on its own Google servers, which are distributed worldwide. Most of the servers are located in the United States and therefore it is quite possible that your data will also be stored there. on https://www.google.com/about/datacenters/inside/locations/?hl=de see exactly where the company deploys servers.
Data collected by Google Analytics is stored for a standardized period of 26 months. Your user data will then be deleted. The retention period applies to all data associated with cookies, user identification and advertising IDs.
How can I delete my data or prevent data storage?
You always have the right to receive information about your data, to have your data deleted, corrected or restricted. You can also deactivate, delete or manage cookies in your browser at any time. Here we show you the corresponding instructions for the most common browsers:
Chrome: Delete, enable and manage cookies in Chrome
Safari: Managing Cookies and Website Data with Safari
Firefox: Clear cookies to remove data websites have placed on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Deleting and managing cookies
Please note that when using this tool, your data may also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data may not simply be transferred to unsafe third countries, stored there and processed unless there are suitable guarantees (such as EU standard contractual clauses) between us and the non-European service provider.
legal basis
The use of Google Site Kit requires your consent, which we have obtained with our cookie popup. According to Article 6 Paragraph 1 lit.
In addition to consent, there is a legitimate interest on our part in analyzing the behavior of website visitors and thus improving our offer technically and economically. With the help of Google Site Kit, we can identify errors on the website, identify attacks and improve profitability. The legal basis for this is Article 6 (1) (f) GDPR (legitimate interests). However, we only use Google Site Kit if you have given your consent.
Google also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.
As the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there, Google uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Google Ads Data Processing Terms, which also correspond to the standard contractual clauses for Google Site Kit, can be found at https://business.safety.google/adsprocessorterms/ .
To find out more about data processing by Google, we recommend that you read Google's comprehensive data protection guidelines at https://policies.google.com/privacy?hl=de .
Google Maps Privacy Policy
Google Maps Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Optimization of our service
📓 Processed data: Data such as entered search terms, your IP address and also the latitude and longitude coordinates.
More details can be found below in this data protection declaration.
📅 Storage duration: depends on the stored data
⚖️ Legal basis: Article 6 paragraph 1 lit. a GDPR (consent), Article 6 paragraph 1 lit. f GDPR (legitimate interests)
What is Google Maps?
We use Google Maps from Google Inc. on our website. The company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe. With Google Maps we can show you locations better and thus adapt our service to your needs. By using Google Maps, data is transmitted to Google and stored on the Google servers. Here we want to go into more detail about what Google Maps is, why we use this Google service, what data is stored and how you can prevent this.
Google Maps is an Internet map service from Google. With Google Maps, you can find the exact location of a city, attraction, lodging or business online using a PC, tablet or app. If companies are represented on Google My Business, additional information about the company is displayed in addition to the location. In order to show how to get there, map sections of a location can be integrated into a website using HTML code. Google Maps shows the earth's surface as a street map or as an aerial or satellite image. Thanks to the Street View images and the high-quality satellite images, very precise representations are possible.
Why do we use Google Maps on our website?
All of our efforts on this site aim to offer you a useful and meaningful time on our website. By integrating Google Maps, we can provide you with the most important information about various locations. You can see at a glance where we have our company headquarters. The route description always shows you the best or fastest way to us. You can get directions for routes by car, public transport, on foot or by bike. For us, providing Google Maps is part of our customer service.
What data is stored by Google Maps?
In order for Google Maps to be able to fully offer its service, the company must collect and store data from you. This includes, among other things, the search terms entered, your IP address and also the latitude and longitude coordinates. If you use the route planner function, the start address entered will also be saved. However, this data storage happens on the Google Maps website. We can only inform you about this, but have no influence. Since we have integrated Google Maps into our website, Google sets at least one cookie (name: NID) in your browser. This cookie stores data about your user behavior. Google uses this data primarily to optimize its own services and to provide you with individual, personalized advertising.
The following cookie is set in your browser due to the integration of Google Maps:
Surname: NID
Worth: 188=h26c1Ktha7fCQTx8rXgLyATyITJ111887003-5
Purpose of use: NID is used by Google to match advertisements to your Google search. With the help of the cookie, Google “remembers” your most frequently entered search queries or your previous interaction with ads. So you always get tailor-made advertisements. The cookie contains a unique ID that Google uses to collect your personal preferences for advertising purposes.
Expiry Date: after 6 months
Annotation: We cannot guarantee the completeness of the stored data. Changes can never be ruled out, especially when using cookies. In order to identify the cookie NID, a separate test page was created, where only Google Maps was integrated.
How long and where is the data stored?
Google servers are located in data centers around the world. However, most of the servers are located in America. For this reason, your data is also increasingly stored in the USA. Here you can read exactly where the Google data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de
Google distributes the data on different data carriers. As a result, the data can be called up more quickly and is better protected against any attempts at manipulation. Each data center also has special emergency programs. If, for example, there are problems with the Google hardware or a natural disaster paralyzes the servers, the data will almost certainly remain protected.
Google stores some data for a fixed period of time. For other data, Google only offers the option of manually deleting it. The company also anonymizes information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 and 18 months, respectively.
How can I delete my data or prevent data storage?
With the automatic deletion of location and activity data introduced in 2019, information on location determination and web/app activity is stored for either 3 or 18 months – depending on your decision – and then deleted. You can also manually delete this data from the history at any time via the Google account. If you want to completely prevent your location tracking, you need to pause the "Web and app activity" section in the Google account. Click "Data and Personalization" and then click the "Activity Settings" option. Here you can switch the activities on or off.
You can also deactivate, delete or manage individual cookies in your browser. Depending on which browser you use, this always works a little differently. The following instructions show how to manage cookies in your browser:
Chrome: Delete, enable and manage cookies in Chrome
Safari: Managing Cookies and Website Data with Safari
Firefox: Clear cookies to remove data websites have placed on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Deleting and managing cookies
If you generally do not want any cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can decide for each individual cookie whether you allow it or not.
Please note that when using this tool, your data may also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data may not simply be transferred to unsafe third countries, stored there and processed unless there are suitable guarantees (such as EU standard contractual clauses) between us and the non-European service provider.
legal basis
If you have consented to the use of Google Maps, the legal basis for the corresponding data processing is this consent. According to Article 6 Paragraph 1 lit.
We also have a legitimate interest in using Google Maps to optimize our online service. The corresponding legal basis for this is Article 6 (1) (f) GDPR (legitimate interests). However, we only use Google Maps if you have given your consent.
Google also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.
As the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there, Google uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Google Ads Data Processing Terms, which correspond to the standard contractual clauses, can be found at https://business.safety.google/adsprocessorterms/ .
If you want to learn more about data processing by Google, we recommend the company's own privacy policy at https://policies.google.com/privacy?hl=de .
All texts are copyrighted.
Source: Created with the Privacy Generator by AdSimple
Last updated:24. 11. 2021
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